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Press Release Writing and your Internet Business Marketing Strategy

By Maury Wilks

Republish: EasyPublish™ Published: 12Mar2008 Word count: 470 Viewed: 236 time(s) Get Free Content For Your Site

What is press release writing ?

Publicity is key to your marketing strategy. You have to induce the customers to have faith in you and convince them that you can do better than others. Press release writing can achieve this.

Press releases are news reporting. It can be done either through online publication or traditional media. It is good for promotion as well as advertising. A good news format is powerful.

Press release can boost your profits and sales. Press release will keep your company in limelight while increasing your sales and profit.

Points you must pay attention to for quality press release writing

If you follow a few simple rules you should be able to write good press releases in a short time. These are as follows :

You should be clear what is the purpose of your press release, merely to convey news, to update the readers or to boost your business.

You should know who is the targeted party. It is important when and where you release it.

The opening line of the press release has to attractive and powerful

The language of press release should be simple and easy to understand. Do not use too many adjectives.

Be concise and grammatically correct.

Put helpful and newsworthy information in the press release.

Good press release writing should point out how your company and product / service is beneficial to the people.

Be truthful. Include factual information only, this way you will gain trust. If you have to make subjective statements such as describing the benefits be sober whilst praising a product or a service.

Give the press release a twist to attract attention while being accurate. It should be different and distinct from other press releases.

The order of contents is important. The news first and after that its source. Give all information to enable the targeted party to contact you.

It should not be more than one or two pages.It better be black and white, or sober colors in clear and readable fonts.

Press releases need not be a put off

The language used in press release writing has to be simple, clear cut and precise and not to show of your knowledge of vocabulary and adjectives.

It is possible to generate interest of the reader even for an otherwise not so exciting subject. However in a press release you have to generate interest whilst still being sober and not going over the top.

One way to achieve this is to aim to present the facts in an interesting way rather than as boring numbers or statements.

Another method is to generate curiosity by asking a question at the start of the release and then give the answer towards the end. However this needs to be done carefully and should not appear to insult the intelligence of the reader.

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