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Spice Up Your Sales Pages With These Power Words That Make People Buy

By Mervyn Love

Republish: EasyPublish™ Published: 04Apr2008 Word count: 553 Viewed: 151 time(s) Get Free Content For Your Site

Want to make more sales but can't afford to have your sales pages written for you? Spent money on buying visitors, but still getting no sales? The solution could be as simple as using some simple but powerful words alter the minds of your visitors into a buying attitude.

People visiting your sales page need three things:

To feel comfortable or at ease

To be assured that you are genuine

To believe they are getting value for money

Here are some words and phrases that will cleverly lay the foundation on which those needs can be met.

1. Make your visitors feel safe and assured that if they buy from you, they can obtain a replacement or refund if the item is faulty or does not meet their needs. To do this make sure you offer a cast iron guarantee. Use the word "guaranteed" or "money-back guarantee" on your sales page. People want to feel comfortable they are not risking their hard earned cash buying your product.

2. Another way to make them feel at ease about buying your product is that they will be able to use it without a huge learning curve. Use words like "easy" and "simple". Tell them that they will be quickly up and running once they get hold of your item. Tell them that there is a "getting started" manual or training video to get them going. Naturally you won't tell them these things unless you can deliver, but make sure you convince them that they won't have to spend hours getting to grips with your product. It is human nature to want easy ordering, easy instructions, easy to use, easy payments, etc.

3. We live in an instant world. People expect to have their needs met right now whenever possible. So always emphasize things like "instant download", "fast ordering system" or "fast delivery". Almost everyone today knows that if they are buying an eBook or maybe software from your site it is going to be downloadable. But don't take that for granted. State clearly that once they have parted with their cash they will be able to instantly download your product.

4. When you are selling your own product get some testimonials. If you are launching a new product and don't have any yet, approach some of your previous customers and ask if they will give one in exchange for a free copy. Testimonials give your prospects that essential sense of assurance that others have tried the product and found it useful.

5. Prospective customers need to be persuaded that they are going to get value for money, so make sure you have a comprehensive list of bulleted features about what your product offers, and use words like "value", "discount", "scientific", "proven", "results". Another time honoured way to offer value for money is give away some free gifts or bonuses. Take a look at surefirewealth.com for some free ones.

Finally, make sure you write the words of your ad as if only one person is reading it. Use "you" and "your" extensively as though your visitor has your exclusive attention. Make them feel as if you're having a conversation with them and them only.

Put these power words into action right now and you will quickly reap the benefit.

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