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Articles by Michelle Dale

• Paying For Traffic: A Smart Move For Your Online Business?
  There are an incredible number of success stories about businesses making it big time through their online business enterprises. The difficulty is that there might be a thousand times the number of instances where businesses failed - not a very good ratio. People from around the world launch internet businesses every day, but only a small handful ever really succeed.
  Published 11Nov2009, viewed 140 times

• Growing Pains: The Stages An Online Business Goes Through
  Whether you're establishing an online business or an off-line presence, certain things remain the same, and you can always expect to go through growing pains as you progress. We can remember the steps that a child takes through adolescence and into adulthood, and we can draw a certain analogy with the business world. Several fundamentals need to be addressed and attention given to each phase of growth before progress to the next step can happen.
  Published 08Nov2009, viewed 137 times

• Inspiring Website Design Techniques for Your Online Business
  If you're developing an online business, your website should retain a lot of your attention as you design what is effectively your window to the world. If you don't have a physical location for your business or a "bricks and mortar" operation, the appearance of your website will tell a lot about your organisation.
  Published 05Nov2009, viewed 233 times

• How to Use Affiliate Marketing to Skyrocket Your Online Business
  Affiliate marketing can be a very attractive part of your online business. After all, you don't have to worry about employing additional staff, ramping up your media spend or engaging in complicated marketing programs. If you attract some outside individuals or organisations to promote and sell your products and services for you, you simply need to allocate a portion of the revenues to pay them.
  Published 03Nov2009, viewed 939 times

• Top Five Social Media Sites for Entrepreneurs On The Fly
  The proliferation of social media sites around the Web can be little short of mind-numbing. As entrepreneurs, we are told that we should be involved in these sites and that to ignore their existence could have negative consequences for our businesses down the road. The trouble is, we scarcely have enough time to devote to our other commitments, let alone the amount of time that is necessary to become actively involved in social media networks.
  Published 30Oct2009, viewed 247 times

• Over Analysis Will Kill your Business
  Have you ever heard of the term "analysis - paralysis?" This is an excellent phrase that adequately describes the process and stumbling blocks faced by many entrepreneurs these days. You can spend most of your time wondering "what if" and going over - again and again, the very reasoning behind your projects, or you can press on ahead. You can wonder whether your marketing campaign will bring in results or you can try it and see.
  Published 27Oct2009, viewed 67 times

• How to Optimise Your Website for Article Marketing
  Article marketing has long been viewed as one of the best strategies for online business. This initiative can help to build reputation, as well as providing hyper-links to your site for the article readers, who may well represent partially qualified leads. The Internet thrives on the presentation of quality information and well written articles can be your organisation's key contribution. The major search engines value good articles highly.
  Published 21Oct2009, viewed 105 times

• Fun Facebook Fits your Marketing Profile
  Internet marketing has been revolutionised over a few short years by a phenomenon known as social networking. You probably wouldn't have needed a crystal ball to imagine that the Internet would develop its social theme as more and more people realised the reach of the web, and became increasingly connected through the use of smart phones and other new gadgets.
  Published 18Oct2009, viewed 457 times

• Tweet Your Marketing Message
  Twitter has, on several occasions, staggered a little bit under the weight of its explosive growth - and occasionally, when a major news break happens, "tweeters" from around the world spring forward and crash their servers. It's difficult to think of anything that has had such an amazing growth curve as this upstart social networking platform.
  Published 16Oct2009, viewed 307 times

• Social Bookmark Your Page in the Book of Internet Life
  Social bookmarking is viewed as a great SEO tool, as it feeds off the networking capabilities of the web. The most popular sites have huge numbers of avid followers who are essentially creating a new trend by receiving their news on any given subject or niche online rather than through the traditional methods of old.
  Published 14Oct2009, viewed 752 times

• Content Quality Rules
  Why is article marketing one of the most successful forms of website optimisation and Internet marketing? The answer has several different parts, not the least important of which is the fact that the Internet is, first and foremost, an information portal where you can find valuable material on everything "under the sun"!
  Published 12Oct2009, viewed 271 times

• What are Back Links and How Can I Generate Them?
  In simple terms, back links are incoming links to a website or page. This means that the other website has a hyperlink "pointing" to your site. In terms of search engine optimization, the higher the number of back links you have pointing to your site the better, especially if the site is relevant to your particular niche.
  Published 11Oct2009, viewed 190 times

• Brand Your Business Correctly as First Impressions Count
  When someone has a great idea for a business, they often fall over themselves in excitement and anticipation. They can't wait to get to market, unfold their vision and ride the high waves to financial freedom. Whilst enthusiasm and vision are important, you need to sit down alone for a little while and work out some of the basics. Before you even start telling anybody about your idea, you must first figure out your branding.
  Published 27Sep2009, viewed 166 times

• SubmitYourArticle - Reviewed
  The power of the written word will always dominate the Internet. By our very nature, all of us as human beings are always thirsty for more information. We always want to know how something works, how we can solve a problem, who can best help us, what is "hot" these days, you name it. Since the first websites sprang into view, we have been turning to the World Wide Web for answers to all our questions.
  Published 24Sep2009, viewed 96 times

• Syndicate Kahuna - Reviewed
  Syndicate Kahuna is a very powerful way of maximizing the impact of your web presence across the Internet. It has long been recognized that blog content, when presented and formatted in certain ways, is viewed by the major search engines as an authoritative source of information. Hence, focused and well produced blogs are likely to be referred to by the search engines when people look for related terms on the Internet.
  Published 24Sep2009, viewed 187 times

• Go Viral, But Only If You Are Prepared
  Viral marketing is a phrase that has gained some notoriety over the past few years as social marketing has taken hold of the world of Internet commerce. In short, it's a marketing method or strategy that encourages people to spread the word. When this word is pro-actively spread, it has the chance to grow exponentially and reach a huge audience, just as a virus might be spread during a bad influenza outbreak.
  Published 20Sep2009, viewed 139 times

• Do Your Keyword Research Correctly or Face an Uphill Struggle
  Keyword research is probably the most important part of your job when you're setting out to design and construct a website. It really doesn't matter what you've planned for the website, assuming that you do indeed have something planned for it, because if you want your website to be seen by others in any meaningful number, then you'll need to pay particular attention to this task.
  Published 12Sep2009, viewed 471 times

• Optimise for Visibility
  Website optimisation, also called search engine optimisation - or SEO, is critical to your website's success. There seems to be no point in developing a website, no matter how good it looks, if it can't be found by anyone but you. Optimisation is the process of preparing your site - as efficiently as you possibly can, so that people will find it during a search.
  Published 10Sep2009, viewed 103 times

• Blogs and Forums: Only Comment if You Have Something Meaningful to Say!
  Commenting on blogs and forums should be an integral part of your Internet marketing strategy. Once again we see the power of networking at work here, and the same basic rules apply - be relevant, be interesting and don't "hard sell".
  Published 07Sep2009, viewed 144 times

• 7 Essential Tips for the Successful Entrepreneur
  As someone who runs an online business and does a great deal of travelling, I can attest to the immeasurable value that a virtual assistant can provide. In addition to having a virtual assistant to help during busy times, there are other resources that travelling entrepreneurs should tap into before leaving the office.
  Published 26Jul2009, viewed 143 times

• Business Plans for Virtual Assistants
  Every business needs a business plan. It can be a fairly daunting task to sit down with a blank piece of paper and start drawing one up for your business. It's something that is very important for you to do though, and as a Virtual Assistant you will probably find that you don't need to do too much, as it's unlikely that you'll need much funding for your initial start up.
  Published 25Jun2009, viewed 93 times

• How to Set Up a Blog
  Setting up a blog is one of the best investments you can make as a Virtual Assistant. It will be your shop window, so it's really important to get it right. You really don't need to do anything fancy. At this stage you certainly don't need to pay anyone to do it for you, as all the tools are out there, most of them for free.
  Published 23Jun2009, viewed 152 times

• How to Conduct Keyword Research
  Keyword research is a very important tool. It allows you to find and research actual search terms people enter into the search engines when conducting a search for information, products or services. This is very useful for optimising websites, because if you know what people are searching for, then you can tailor your site and its content so that the search engines index your specific keywords.
  Published 14Jun2009, viewed 309 times

• Death by PowerPoint - How To Keep Your Presentations ALIVE
  I've always had a bit of a love and hate relationship with PowerPoint presentations. Despite their effectiveness, many people still perceive them to be cumbersome and old fashioned. I recently read a book by Cliff Atkinson, author of 'Beyond Bullet Points' who says that PowerPoint is the software tool associated more with boredom than brilliance. Yet they seem such necessary part of education and learning.
  Published 11Jun2009, viewed 124 times

• How Entrepreneur Assist Provides Beneficial Business Support
  As a young entrepreneur just starting out, you might not have the finances just yet to take on the salary of an assistant to help with writing various documents, scheduling and planning. As an alternative, you can receive free services and tools that can help you better manage your business by registering with Entrepreneur Assist.
  Published 01Jun2009, viewed 119 times

• The Workflow for Blog Management
  Managing and coordinating a project is not an easy task, especially if things need to be broken down into parts which a number of people deal with individually. Blogs are fast becoming one of the most essential web fashion accessories you can have - along with a Twitter account of course!
  Published 27May2009, viewed 122 times

• Is Social Media Really all that Social?
  On a daily basis I spend quite a bit of time on the internet looking for time saving ways to automate social media tasks. This made me realise that what once started as a way to connect with new people while keeping in touch with friends and family - has now turned into one of the biggest marketing engines that exist today.
  Published 23Apr2009, viewed 168 times

• How to Prioritise Tasks to Save You Time
  Good task management is vital for any business to run efficiently - especially one which is online, as you're not necessarily there is person with your colleagues to discuss project progress or go over daily briefs.
  Published 19May2009, viewed 126 times

• How to Jump 10 Pages in Google in One Week
  Have you ever wondered how so many people get to the top of Google? Well, there are hundreds of internet marketers out there who have their own ideas on how to do this - some are very creative, and the way they go about telling other people about their ideas is even more creative.
  Published 16May2009, viewed 170 times

• What is The Best Way To Sell An Ebook?
  If you have written an eBook, then first off - well done! It's not an easy task, and it takes real determination, persistence and patience. Now you need to reap the rewards for all of your hard work, through selling your very own eBook. Here are 3 options you should consider carefully:
  Published 23Apr2009, viewed 183 times

• Hiring a VA - Regain Your Work-Life Balance
  How often have you been working late, thinking to yourself that you'd rather be somewhere else - relaxing in the bath, down at the pub with your friends or watching a movie. How many times have you felt that little pang of guilt when you miss your children's school play, or when you have to arrange for the babysitter to pick them up from school?
  Published 21Apr2009, viewed 175 times

• Instantly increase your profit with a virtual receptionist
  In the current economic climate there are several debates and discussions on the internet on ways to save costs in business. If you have a place of work or an office which is costing you more than it should, then consider taking your office online.
  Published 20Apr2009, viewed 113 times

• Hiring a Virtual Assistant, what's in it for you?
  As a business owner, you most likely keep up to the minute with the latest trends, whether this be technology, finance or business services. The current trend is Virtual Business - and it's here to stay.
  Published 15Apr2009, viewed 158 times

• Why Should You Outsource Your Article Writing?
  You're sitting at your desk, and you have just made a coffee. Now you're ready to get the creative juices flowing. You are going to write an article! I mean, how difficult can it be, right? You are an expert in your field, a fountain of knowledge - yet amongst all of that insight and experience, it seems so hard to put 450 words on a piece of paper about any sort of subject. If this is the case, you have Writers Block...
  Published 02Apr2009, viewed 189 times

• 12 Ways to Achieve Office Ergonomics
  Having an ergonomic workplace is essential to a healthy and productive workforce. You work better, feel better and have a better state of mind. Through office ergonomics, you can arrange your workstation so it keeps your body in proper alignment as you go about your daily tasks. Here are 12 ways you can achieve an ergonomic work environment.
  Published 22Mar2009, viewed 151 times

• How cost effective are your marketing tools?
  Online marketing is essential for driving traffic towards your website. Whether you are trying to gain clients, page rank, subscribers, customers, or general traffic - Marketing is an absolute necessity.
  Published 19Mar2009, viewed 147 times

• The Survival Guide to Hiring a Virtual Assistant
  Many clients have come to me with their personal experiences of hiring a VA - Some good, some bad, and some pretty ugly.... So where are they going right, and where are they going wrong? There may be several reasons why one arrangement could have been considered as "couldn't be better", while another was simply "stress and aggravation". It could be the VA and it could be the hirer, or the situation could be caused by both.
  Published 04Mar2009, viewed 147 times

• The Perfect Job Interview
  So, you think that you have found the perfect job. You perfect your resume, send it into human resources and then you get the call - the company would like you to come in for an interview! After all of the excitement from being chosen for the interview starts to die down, you may find yourself a little nervous about the actual interview process and wonder what it is that you can do to REALLY stand out.
  Published 28Feb2009, viewed 166 times

• Why should we Outsource Our Networking?
  Networking is considered one of the most effective ways of marketing and promoting your business. So what is Networking? There are various Networking Sites available - mainly social, some which you may have heard of are those such as MySpace or Facebook. They are sites which are designed to help people form relationships through the internet.
  Published 18Feb2009, viewed 128 times

• Online Business Development - 5 Steps to Success.
  If you are starting a website, and pursuing a business where a great deal of your income could come from lead generation and general traffic, then there are several decisions you could make to develop your website - creating a truly profitable business. What are the tools you'll need to be able to convert that all important traffic into potential income?
  Published 13Feb2009, viewed 157 times

• The Basics of DIY Search Engine Optimisation
  The basic essential knowledge you shouldbe armed with for DIY search engine optimisation
  Published 23Jan2008, viewed 196 times

• Does a small business really need a website?
  The article is about the reasons why a business no matter how small needs a website and the benefits of hiring a VA to develop it.
  Published 06Dec2007, viewed 235 times

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