Articles by Miles Galliford

Is Amazon's Kindle Ebook Reader a Money-Making Opportunity for Authors and Publishers?
On November 16, 2007, Amazon finally launched their much-anticipated electronic-book reader, the Kindle. This new device is intended to make reading a book as easy and pleasurable on a portable screen as it is on paper. But is this the case?
Published 30Nov2007, viewed 129 times

"I'm writing lots of free content for my website, but still nobody comes. What can I do?"
What can you do if you want to increase the number of visitors coming to your website? There is a lot you can do. In fact, if you undertook all the activities that could build traffic, you would have no time to create content. So where should you focus your early marketing efforts to get the greatest long-term benefits?
Published 29Nov2007, viewed 182 times

Most Valuable Action: The Route to More Profits
The way to make more money is to reduce the choices you give to your readers and focus their attention on the most valuable action on each page. The most valuable action, or MVA, is just as it says. It is the action that a reader takes on any given page that makes you the most money.
Published 26Nov2007, viewed 180 times

Stop Thief! How You Can Fight Back Against Online Plagiarism
It’s ironic that this article about plagiarism will probably be stolen and illegally published on many websites across the world! That’s the nature of the web, but can you do anything about it? How can you fight back? This article provides you with some tactics and actions to get back at content thieves who are abusing the web and copyright laws.
Published 20Oct2007, viewed 168 times

How to Take Your Customer’s Money
The best and most profitable websites generate multiple revenue streams from advertising, affiliate deals, sales of products and merchandise and subscriptions. For a publisher to be able to achieve the goal of multiple revenue streams, it will have to integrate payment processing into its site, which can be a torturous process unless you know what you are doing. This is a quick guide to getting started.
Published 28Sep2007, viewed 210 times

47 Simple Ways to Build Trust in Your Website or Blog
If your website does not create a sense of trust in your visitors, all your efforts will be in vain. Your online business will never succeed. That’s the bad news. The good news is that it is very easy to create and build trust in your online visitors. I have listed all the techniques used by the hundreds of websites I have helped launch.
Published 27Sep2007, viewed 149 times

The Death of Paid Content Has Been Exaggerated!
There is a debate raging on the internet at the moment, about whether the move by some of the major national newspapers in the US, away from subscription to a free, advertising driven business model, is a signal that the days of paid content is over. This debate shows a lack of understanding of content publishing on the web.
Published 28Aug2007, viewed 156 times

Using Google Reader to Stop Information Overload and Improve Your Efficiency
Everyone who regularly visits multiple websites to keep up to date with news, business and leisure, which I guess means just about every Internet user! If you are a blogger or run a specialist information website, then Google Reader is an essential tool to help you source material for your articles and enable you to stay abreast of what is happening in your sector.
Published 29Jul2007, viewed 156 times

The Best Page Layout and Design for Content Websites
The web has been around for long enough that rules and best practise have emerged from years of trial error by thousands of website owners. You should learn from their experience about what design and page layouts work.
Published 28Jul2007, viewed 166 times

The Top 10 Reasons Why Online Buyers Abandon Their Shopping Cart
Research undertaken by MarketingSherpa (www.marketingsherpa.com) and E-Tailing in 2006 discovered that average abandonment rates were 60% and 47% respectively. This means that the average commercial website is losing as much as half of their potential revenue. Shopping carts, abandoned during the checkout process, is the single biggest cause of loss in revenue for commercial websites.
Published 27Jul2007, viewed 279 times

Money on Demand: New Revenue Streams for Online Content Publishers
Every day, new and exciting ways of making money are emerging on the internet. Many create opportunities for you and I that didn’t exist even a few years ago. With a bit of creativity and entrepreneurial enthusiasm, you can create many additional revenue streams to maximise the profit from your content website.
Published 05Jul2007, viewed 143 times

The 12 Most Important Things to Consider when Starting an Online Magazine
If you are planning on starting an online magazine, this checklist of features will help you ensure that it is built on strong foundations...
Published 26Jun2007, viewed 159 times

Traditional Print Publishing versus Online Publishing
Most print publishers want to expand their businesses online. Some already have websites, whilst many others plan on launching them soon. However, to be successful, traditional publishers must understand the differences between the two mediums. Most believe they do, but if you look at what many of them are doing online, they clearly don't. They end up trying to replicate what they do offline on the internet.
Published 25Jun2007, viewed 162 times

Advertisers are Learning to Love Specialist Information Publishers
If used well, the internet is a marketer’s dream, enabling them to directly reach their customers. If misunderstood and used incorrectly, it can severely damage or even destroy a company.
Published 15Jun2007, viewed 153 times

The Entrepreneur's Guide to Taking Control of Your Time
The most common reason for people to start their own businesses is to allow them to take control of their lives and find a better work-life balance. How much is your your time worth?
Published 09Jun2007, viewed 189 times

Where to Find Free and Cheap Royalty-Free Images for Your Website
There are now dozens of websites where you can find free or cheap royalty free photos. I will cover the ones that I have used and can recommend.
Published 08Jun2007, viewed 228 times

Using Social Media Marketing to Promote Your Specialist Information Website
Social media can be a great way to have your website promoted by word-of-mouth. If you can get people to talk about and recommend your services to their peers, it is more powerful than any marketing you can buy. So how can you get started?
Published 07Jun2007, viewed 200 times

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