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What to Look For When Buying Resell Rights Products

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Published: 01Oct2006
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There are 2 types of resale rights category – the low end and high end resale products.

There are some products that are bundled with the resell packages that are very useful and then there are others that are a waste of computer space.

For example, there are outdated pop-up generators and meta tag generators. Do you really think someone is going to buy a software that will create a few paragraphs of text for you? Only if you’re selling to those who have never buy any resale rights products before.

When I’m buying products to resell there are several criteria they must follow:

1. They must have a minimum suggested resale price.

I’ve seen time and time again products that originally sold well for $100 to $200 which are rendered totally worthless because the authors didn’t set a minimum price on their product.

For example, if one reseller gives a product away for free as a bonus for whatever reason then other resellers get discouraged because they think “how can I sell mine for $200 when he’s giving it away for free?”

2. They must be sold as a stand alone product.

Again, this is to protect the value of the product. If another reseller is including it in a package, I won’t be able to easily sell it for a high margin. However, if the product are allowed to be package with certain terms and conditions, then it’s a good buy because I can repackage it as well in my other future promotion.

3. I must be able to change the sales page.

I want to be able to change the graphics and add my own personality to the sales page. I don’t want to be restricted to using the same sales page as everyone else. The more I can separate myself from the crowd, the better. Also, being a testing maniac, I know I can always improve the response of any sales letter if I can change it.

Actually, I prefer buying products that don’t include a sales page. I know my competitors will be too lazy to come up with a sales page so I’m a winner already.

4. The product must not be old.

I don’t want to promote an outdated product. The newer the product, the lesser people have seen it. There are exceptions of course.

You can bring an old product to life by giving it a new sales page and graphics. Some older products may not be promoted anymore by people because they’ve dropped out of the spotlight. You can often get the resell rights cheaper for older products.

5. The product must be good.

There are many products that seem to be just a long sales letter for affiliate programs. They make their money mainly on the resale rights. Surprising but true, most people who buy resale rights to a product will not do anything with the product. They just want to have the ability to resell it when they want to.

The resale rights owner is in the clear because if his customers aren’t trying to sell the product then he doesn’t have to deal with complaints. I want to at least make my money back on the investment. If the product is crappy I will get a lot of refund requests. I make sure the product is high quality before I buy it.

Bonus Tip: I try to devise a plan to sell my resell rights product before I buy it. By devising a plan, I can just buy the rights and then put it to use right away to make my investment back. If I can’t come up with a plan for that product, I just won’t invest in it.

Tip #2: If you plan to buy the product, get the master resell rights if they’re available. This way you can sell the product and sell the resell rights as an upsell.

6. Get Customization Rights If Available

A few product owners will sell you the customization rights to the product. Whether you can sell the product or give the product away, you need to know when you should buy those customization rights and when not to.

People will value something more if they pay for it. The more they have to pay, the more they’ll value it. If you buy the customization rights to a free e-book you have very little chance to make money with the affiliate links inside the e-book. That’s because, people will not value the e-book enough to read it. Free information has a less perceived value than information that has a fee.

Another point to this is that when someone seeks free information, it’s more likely they won’t spend money on whatever product the free e-book is promoting. If you want to buy customization rights to a product make sure that the product can’t be given away.

The higher the price of the product that you’re buying customization rights to, the more likely you will make a commission on the affiliate links that you rebrand.

Judge for yourself if someone were to buy your customized e-book, will they value it enough to read it, and if they read it, will they buy the products that are promoted in the e-book. Do the affiliate programs in the e-book provide relevant and useful tools for the target audience of the e-book?

When you buy customization to a good e-book, and you sell that ebook, make sure to keep in contact with your customers so that you can get them to open up the e-book and read it. That’s a good way to get them to spend more money on the backend. If they don’t take any action then they won’t need to spend any money.

In conclusion, buying and selling resale rights products is definitely an easy short cut to make money online …. Provided you know how to select a good one.

Patric Chan is the founder of The Chan Do Internet Success System and co-creator of Win In The Niche Resale Rights Package with the Master Business Optimizer, Stephen Pierce at http://www.winintheniche.com/resale.html

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