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Last week I read an article about the myths of search engine ranking. The very experienced writer stated that your domain name does not help with ranking. To a point she is correct, however there are other things to consider when using a broad statement like this.
Lets look at one of the ways you can build links to your site, being article marketing. Effective article marketing can bring many links, and traffic if done the right way. The articles are from 400 to 600 words and each have there own resource box and link back the writers site.
The articles are then submitted to many article directory sites that accept articles from thousands of authors. The best known site being ezinearticles.com. The articles are then made available to others provided they are kept in tact and with the link back to your site. Effectively this is like newspaper syndication and allows your article to be used in many different places, allow your site to get credit. Now this means that your article, while submitted to a few sites, can start appearing on many others.
Also add in RSS which allows blogs to display your articles, pulling them directly from the article sites, then you can see how articles can spread quickly.
Now many of these sites accept articles only in text format and this is when the domain name becomes important.
In a recent project I got a site from zero to in the top 50 out of 66 million, just using this method. The site name had the main keywords right in the domain name.
Now some say there are no good domains left to do this. All you need to do is think outside the box a little, by adding words to your prime keyword. For example the site I had been working on was CompleteHomeOrganizing.com prime keyword is home organizing and the site is set up as a blog.
The site is only 90 days old and has just begun to gather email addresses and first names. I always recommend you get the traffic to take action when they get to your site others wise what use is the traffic.
So always keep in mind that your domain does have some effect in ranking as people will also link to you in the simplest quickest way, which is by copying and pasting your URL.
Article Writing is a very effective and low cost way of getting a site at zero up and running quickly. Some people think they cant write however that is a matter of guidence.
Paul Easton is SEO professional who helps from an "in the trenches, doing it" point of view. Search engines and linking for long term traffic a speciality. Get a Plan for free web Traffic here: SEO Training
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