Article Directory :: Internet Marketing/Online Business Articles Why You Might be Confusing Your Customers By Robert Greenshields Republish: EasyPublish™ Published: 17Aug2007 Word count: 492 Viewed: 184 time(s) Get Free Content For Your Site According to Albert Einstein ‘everything should be made as simple as possible but not one bit simpler.' If you think about the fact that each of your customers is being bombarded with 2 million bits of information per second you'll realize that they don't have time to work out what you are trying to say. So the most important step in communication and marketing is figuring out what your key messages are. Our capacity to deal with information depends on many factors and varies between people. However, in the book Flow, Mihaly Csikszentmihalyi estimated that the average human mind is able to handle about 126 bits of information every second. He based this on an earlier research paper by psychologist George Miller called The Magical Number Seven. According to Miller, we can consciously handle between five and nine pieces of information at any one time (seven plus or minus two). (The numbers are different because our minds work so fast that we can process several sets of 7 bits every second.) The exact meaning of a ‘bit' varies depending on the circumstances but it could be something like numbers, colors or facts. Clearly, it's much easier to remember a six digit telephone number than it is to remember a ten digit one, for example. (In his paper, he also comments on the significance of the number seven throughout our society including the wonders of the world, ages of man, deadly sins, days of the week, colors of the rainbow and many more.) As often happens with this type of scientific research, Miller's work has been widely misrepresented to prove a lot of different points. Miller himself commented that there is nothing in his work that made it necessary for Moses to drop any of the 10 commandments! However, it proves to be a relevant and valuable guideline in planning communication and marketing. If you want to get a message across to someone, it's useful to consider that they will probably be unable to deal with more than seven bits of information. Since they probably have in their mind a number of different things, your big challenge is to get them to pay attention to anything you want to say. So you have to keep your message clear, simple and limited to a few key points. If you want people to take action, it's probably best to focus them on one specific action which you want them to take rather than offer too many different options. So, in any communication, it's important to be clear about what single action you want them to take or what one key point you want them to remember. If you are planning a presentation, can you limit it to around 5 - 7 key points? If you are sending out an email, what single action do you want people to take? Keeping your message simple will make it much more effective. Robert Greenshields is a marketing success coach who helps entrepreneurs and independent professionals develop the success mindset and marketing strategies for a better lifestyle. For more info visit http://www.mindpowermarketing.com EasyPublish™ this article - publishers click here More articles by Robert Greenshields

Free Report! Ten Essential Secrets Of Article Marketing ... Grab Your Free Copy Now: We respect your privacy. Need Content? Regular Top Quality Content for your Blog, Ezine or Website ... Delivered Direct, For Free! Click For Details Arts & Entertainment Automotive Business - General Computers & Technology Finance & Investment Food & Drink Health & Fitness Home & Family Internet Marketing/Online Business Legal Pets & Animals Politics & Government Reference & Education Religion & Faith Self-Improvement/Motivation Social Sports & Recreation Travel & Leisure Writing & Speaking

More internet marketing articles:

• Increase Your Profits with These eBay Powerseller Secrets (Amanda O'Brien)
  If you would like to be an eBay powerseller or if you already are but would like to further increase your sales, then the eBay powerseller secrets contained here could help you. There's never going to be an easy way to make a fortune, short of robbing the nearest bank, but with some hard work and effort directed into the right areas of your business you could soon see a return on your time investment.

• Stop Trying To Build The Perfect Website (John Thornhill)
  Many of us dream of making our fortunes online and in our quest to generate our online wealth we usually start by building our first website. We spend months trying to build the 'perfect' site that will enable us to quit our job and live the life we can only dream of. However, we quickly discover things are not as easy as we imagined and ultimately the site makes little or no money and we end up giving up disheartened and exhausted.

• Key elements of setting up a successful membership site (Neil Stafford)
  Membership sites are very attractive because of the regular inflow of income, but you need to first ask yourself why" you want to build it. Building and running a membership site is one form of Information Marketing and that "why" is probably your most important consideration. If you are to be successful, whichever medium or delivery method you chose, there are some key considerations. They are:

• Ten Monster Ways to Get Your Website Working (Michael Ogden)
  To get people to your site, you can use pay per click, put the website on national print advertising, or put it on your cards and flyers and your car. This was the magic part.

• How To Get As Many Information Products To Sell On eBay As You Will Ever Need (Martyn Boaden)
  Information products are ideal for selling on eBay because they are cheap and easy to reproduce and send but can sell for high profit margins. This article explains how you don't have to create your information product yourself. You can have one created for you cheaply and easily or use an existing product ...

• 9 CMPS Steps To Massive Success In Your Business Step 4 (Joseph Lawson)
  This article is aimed at marketers who want to really know how to forward thier business. It is meant to help business owners whether they are online or offline. It is designed to educate business owners of the benefits of media placement.

• Growing Pains: The Stages An Online Business Goes Through (Michelle Dale)
  Whether you're establishing an online business or an off-line presence, certain things remain the same, and you can always expect to go through growing pains as you progress. We can remember the steps that a child takes through adolescence and into adulthood, and we can draw a certain analogy with the business world. Several fundamentals need to be addressed and attention given to each phase of growth before progress to the next step can happen.

• Social Bookmarking:How To Get Massive Traffic From Stumbleupon (Annette Lode)
  Every Internet marketers are after traffic. Though to be more precise, we need targeted traffic, not just any old traffic. Targeted traffic is more interested in what we are offering, which means they are more likely to buy or sign up.

• The Importance Of Tracking Your Traffic (Annette Lode)
  Tracking your visitors is crucial for your online success.Without tracking you will for sure lose a lot of sales.

• Use RSS To Bring Massive Backlinks (Annette Lode)
  As have many other technologies, it has been stolen by Internet Marketers as it is wonderful for obtaining backlinks. It permits you to syndicate your content to plenty of other websites at a click of a button, which in turn will enhance your site in the search engine results.