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The Network Marketer versus the Internet Marketer

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Published: 05Dec2008
Word count: 422
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The network marketer and internet marketer; aren't they the same thing? While the two terms may seem similar there are some very significant differences between the two.

What is a network marketer? A network can be defined as any arrangement of elements that are interconnected. A network marketer( aka MLMer) puts together this network - in this case, distributors and customers - to move (sell) a product or service. These marketers are generally selling products or services that are offered by a separate company. It is a business of relationships. The product can be just about anything from coffee to information. Boresha Coffee, DrinkAct, Youngevity, etc. are just a few examples of companies that use this system to sell their products. There are lots of things involved in being a good marketer, but basically, the principles remains the same—put together a network and sell products through this system of marketing straight to the customer face to face.

Internet marketers, on the other hand, market either their products or other products strictly through the internet. Generally they have limited (if any) personal contact with the people that buy their products. The objective is to drive as many people as possible to their Web sites and making more sales. These marketers may use blogs, articles, or other methods to drive traffic to their sites. They are not necessarily dependent on relationships and repeat customers. Once they have the contact information for a visitor to their site, they are able to let that customer know about new products or services as they become available.

The MLMs may use internet marketing techniques to sell their products as well. However, most MLMers are dependent on repeat sales and keeping their distributors active. These marketers are interested in driving more traffic to their sites, so they may purchase the services of internet marketers to help them increase their reach to the customer. Conversely, an internet marketer would be interested in getting information on the network marketer's network as potential source of new traffic to their site.

Both network marketers and internet marketers are powerful selling methods. Anyone who is thinking of selling through the internet needs to understand the principle and ideas that both of these groups use to sell. Anyone who wants to be successful needs to master as many of the methods of both these groups as possible. With over three million new users joining the internet every year, the internet continues to grow in its importance as a way to sell goods and services.

"Dr. Robin Rushlo", is a well known MLM Radio personality and is nationally recognized as an expert in the network marketing business.He is the current host of the radio show, "Networking with the Blindguy"live daily from SEAD RADIO Network,providing Success and Retention Training for the network marketing industry brought to you at the Successful People Builders Network http://drinkcoffeegetpaid.com and http://www.drblindguy.com

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