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  • 23 Quick Tips to Help You Use RSS for SEO
    Search Engines are a key driver of targeted traffic online, but at the same time also one of the most difficult drivers to enhance in your internet marketing. RSS is a tool that will help you do just this.

    Date of Article: 28Feb2007
    Category: Internet Marketing/Online Business
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  • The Death of E-mail Marketing and the Rise of RSS? What Can You Do?
    The recent announcement that AOL and Yahoo! will start charging e-mail marketers postage per thousand e-mail messages delivered, is rocking e-mail marketers all around the world and at the same time making die-hard RSS fans proclaim the death of e-mail marketing. What does this mean for e-mail marketing and Is RSS really poised to take the throne for direct content delivery and direct marketing?
    Date of Article: 07Feb2006
    Category: Internet Marketing/Online Business
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  • Podcasting Monetization Strategies for Publishers
    With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel and make delivering audio content via RSS profitable. Today, let's take a look at how publishers can expect to generate podcasting revenues both directly and indirectly - by combining monetization through ad sales and content sales with using podcasting as a marketing vehicle itself.
    Date of Article: 19Jan2006
    Category: Internet Marketing/Online Business
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  • The Best of RSS Marketing in 2005
    If you're looking to start using RSS in your marketing or want to expand on your knowledge and get some additional ideas, here are our top RSS Marketing articles and tips of 2005.
    Date of Article: 06Jan2006
    Category: Internet Marketing/Online Business
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  • 12 Reasons For Using RSS Marketing
    The importance of RSS for marketing can no longer be disputed, but do we really understand all the benefits RSS brings to us as marketers, or really understand why we need to use it to get closer to our customers?
    Date of Article: 30Nov2005
    Category: Internet Marketing/Online Business
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  • The Basics of Measuring Your RSS Feeds
    For most marketers RSS metrics are still a gray area, although in fact RSS is completely measurable, even more so than e-mail. As complexity grows with added capabilities, we’re only taking a look at the absolute basics of measuring your RSS feeds today.
    Date of Article: 17Nov2005
    Category: Internet Marketing/Online Business
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  • Analyzing the New Yahoo! RSS Report for Marketers
    We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. In this article, we analyze the whitepaper step-by-step, explaining what their findings mean for marketers.
    Date of Article: 11Oct2005
    Category: Internet Marketing/Online Business
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  • Taking the Easier Route to Generating RSS Subscribers
    RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button. If you don't want to waste potential subscribers, what other alternatives do you have? And what are the best ways of generating RSS feed subscribers?
    Date of Article: 22Sep2005
    Category: Internet Marketing/Online Business
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  • Marketing Optimization 101 for Blogs
    Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. Read this article to discover the 13 essential points to optimizing your blog ...
    Date of Article: 14Sep2005
    Category: Internet Marketing/Online Business
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  • Podcasting Monetization Strategies for Marketers
    With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel. Today we’ll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.
    Date of Article: 09Sep2005
    Category: Internet Marketing/Online Business
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  • RSS and E-mail: How They Can Work Together?
    For most marketers online e-mail is still the key marketing and communicational tool. But getting e-mail through due to spam filters and spam itself is getting increasingly difficult, while anti-spam legislation is putting even legitimate e-mail marketers to risk. Since RSS is not a replacement for e-mail, how can these two channels be used together to produce the best possible results for your marketing?
    Date of Article: 30Aug2005
    Category: Internet Marketing/Online Business
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  • What You Can Publish via RSS
    Contrary to popular opinion, RSS is not only good for delivering content from your blog, but has much more marketing and publishing potential. In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.
    Date of Article: 25Aug2005
    Category: Internet Marketing/Online Business
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  • Do Marketers Really Need RSS?
    The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?
    Date of Article: 08Aug2005
    Category: Internet Marketing/Online Business
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  • Defining the Relations Between Blogs, E-zines, RSS and E-mail
    Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?
    Date of Article: 27Jul2005
    Category: Internet Marketing/Online Business
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  • The 7-Step RSS Marketing Plan
    If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you’re on the right track.
    Date of Article: 22Jul2005
    Category: Internet Marketing/Online Business
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  • RSS as a Change Agent
    How RSS is changing the internet marketing world and why? It's impact is much more profound than most imagine and has the potential to change the way we have to do business online.
    Date of Article: 12Jul2005
    Category: Internet Marketing/Online Business
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  • The RSS Promise for Internet Users
    RSS empowers consumers and other internet users to claim the next level of the internet experience, by bringing them the content that matters directly to them, without the burdens associated with e-mail.
    Date of Article: 06Jul2005
    Category: Internet Marketing/Online Business
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  • Microsoft and Google Show It's Time for RSS Marketing
    Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now. But now Microsoft and Google are not only starting to show the way, but are making RSS a neccessity ...
    Date of Article: 28Jun2005
    Category: Internet Marketing/Online Business
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  • The Full Circle of RSS Marketing Power
    RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept. While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.
    Date of Article: 20Jun2005
    Category: Internet Marketing/Online Business
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  • RSS Works: Hard Metrics to Prove It
    Does RSS really work for marketers? Does it increase click-through rates, drive visitors and improve search engine rankings? These hard metrics will for the first time demonstrate to you exactly how well RSS works ...
    Date of Article: 31May2005
    Category: Internet Marketing/Online Business
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  • What is RSS - For Marketers
    RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
    Date of Article: 27Apr2005
    Category: Internet Marketing/Online Business
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  • RSS Meets the Needs of Direct Marketers
    Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor. Let's take a look at the key direct marketing aspects of RSS ...
    Date of Article: 12Apr2005
    Category: Internet Marketing/Online Business
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  • RSS is Not Only for Blogs
    Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular. In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.
    Date of Article: 05Apr2005
    Category: Internet Marketing/Online Business
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  • #1 Mistake Most Blogs Do
    As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds. Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, only 12 percent of the blog reading audience said it used RSS always or often.
    Date of Article: 30Mar2005
    Category: Internet Marketing/Online Business
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  • RSS: The Amazing Profit Potential
    While e-mail is still the primary and most important internet marketing tool, we need to start using other complimentary tools to get our content delivered. RSS is one such tool, which in addition to getting 100% of our content delivered also improves search engine rankings, generates new traffic from new sources, gets our content published on other sites and provides a multitude of new marketing opportunities.
    Date of Article: 23Mar2005
    Category: Internet Marketing/Online Business
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