Article Directory :: Authors :: H :: Rok Hrastnik Articles

Articles by Rok Hrastnik

• 23 Quick Tips to Help You Use RSS for SEO
  Search Engines are a key driver of targeted traffic online, but at the same time also one of the most difficult drivers to enhance in your internet marketing. RSS is a tool that will help you do just this.
  Published 28Feb2007, viewed 349 times

• How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales
  Yahoo! Pipes redefines how marketers can use RSS and enables you to do more with RSS feed aggregation, filtering and manipulation than ever before. Find out how Yahoo! Pipes can benefit you as a marketer.
  Published 10Feb2007, viewed 336 times

• Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content
  To get started with RSS Marketing the right way you need to correctly plan your RSS Marketing strategy, starting by deciding how you are going to deliver your RSS content. This short guide will take you through the key steps and decisions ...
  Published 25Apr2006, viewed 273 times

• Digging Deep To Get The Most From RSS Technology for Marketing
  An integral part of getting the most from RSS is really understanding how RSS works as a technology --- basically understanding its structure and how to best use it to get more readership and better search engine rankings.
  Published 18Mar2006, viewed 383 times

• The Death of E-mail Marketing and the Rise of RSS? What Can You Do?
  The recent announcement that AOL and Yahoo! will start charging e-mail marketers postage per thousand e-mail messages delivered, is rocking e-mail marketers all around the world and at the same time making die-hard RSS fans proclaim the death of e-mail marketing. What does this mean for e-mail marketing and Is RSS really poised to take the throne for direct content delivery and direct marketing?
  Published 07Feb2006, viewed 346 times

• Podcasting Monetization Strategies for Publishers
  With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel and make delivering audio content via RSS profitable. Today, let's take a look at how publishers can expect to generate podcasting revenues both directly and indirectly - by combining monetization through ad sales and content sales with using podcasting as a marketing vehicle itself.
  Published 19Jan2006, viewed 288 times

• The Best of RSS Marketing in 2005
  If you're looking to start using RSS in your marketing or want to expand on your knowledge and get some additional ideas, here are our top RSS Marketing articles and tips of 2005.
  Published 06Jan2006, viewed 292 times

• 12 Reasons For Using RSS Marketing
  The importance of RSS for marketing can no longer be disputed, but do we really understand all the benefits RSS brings to us as marketers, or really understand why we need to use it to get closer to our customers?
  Published 30Nov2005, viewed 303 times

• The Basics of Measuring Your RSS Feeds
  For most marketers RSS metrics are still a gray area, although in fact RSS is completely measurable, even more so than e-mail. As complexity grows with added capabilities, we’re only taking a look at the absolute basics of measuring your RSS feeds today.
  Published 17Nov2005, viewed 331 times

• More Best of From Marketers on RSS
  What is the top advice savvy marketers can give you on RSS? We continue with “the best of” on RSS marketing from US marketing leaders.
  Published 28Oct2005, viewed 319 times

• Analyzing the New Yahoo! RSS Report for Marketers
  We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. In this article, we analyze the whitepaper step-by-step, explaining what their findings mean for marketers.
  Published 11Oct2005, viewed 359 times

• Marketers on RSS: The Best Of
  What do savvy marketers have to say about RSS? What are their top tips?
  Published 06Oct2005, viewed 358 times

• Publishing E-zines via RSS
  The exact how-to specifics of how to publish your e-mail e-zine via RSS.
  Published 27Sep2005, viewed 395 times

• Taking the Easier Route to Generating RSS Subscribers
  RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button. If you don't want to waste potential subscribers, what other alternatives do you have? And what are the best ways of generating RSS feed subscribers?
  Published 22Sep2005, viewed 310 times

• Marketing Optimization 101 for Blogs
  Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. Read this article to discover the 13 essential points to optimizing your blog ...
  Published 14Sep2005, viewed 363 times

• Podcasting Monetization Strategies for Marketers
  With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel. Today we’ll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.
  Published 09Sep2005, viewed 322 times

• RSS and E-mail: How They Can Work Together?
  For most marketers online e-mail is still the key marketing and communicational tool. But getting e-mail through due to spam filters and spam itself is getting increasingly difficult, while anti-spam legislation is putting even legitimate e-mail marketers to risk. Since RSS is not a replacement for e-mail, how can these two channels be used together to produce the best possible results for your marketing?
  Published 30Aug2005, viewed 373 times

• What You Can Publish via RSS
  Contrary to popular opinion, RSS is not only good for delivering content from your blog, but has much more marketing and publishing potential. In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.
  Published 25Aug2005, viewed 363 times

• ClickZ.com Doesn't Get RSS Metrics - How We Really Can Measure RSS
  Even after all that's been written and explained, even reputable online marketing publications such as ClickZ.com still don't get RSS metrics.
  Published 12Aug2005, viewed 324 times

• Do Marketers Really Need RSS?
  The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?
  Published 08Aug2005, viewed 505 times

• Defining the Relations Between Blogs, E-zines, RSS and E-mail
  Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?
  Published 27Jul2005, viewed 450 times

• The 7-Step RSS Marketing Plan
  If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you’re on the right track.
  Published 22Jul2005, viewed 394 times

• RSS as a Change Agent
  How RSS is changing the internet marketing world and why? It's impact is much more profound than most imagine and has the potential to change the way we have to do business online.
  Published 12Jul2005, viewed 396 times

• The RSS Promise for Internet Users
  RSS empowers consumers and other internet users to claim the next level of the internet experience, by bringing them the content that matters directly to them, without the burdens associated with e-mail.
  Published 06Jul2005, viewed 375 times

• Microsoft and Google Show It's Time for RSS Marketing
  Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now. But now Microsoft and Google are not only starting to show the way, but are making RSS a neccessity ...
  Published 28Jun2005, viewed 379 times

• The Full Circle of RSS Marketing Power
  RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept. While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.
  Published 20Jun2005, viewed 357 times

• 5 New Internet Marketing Opportunities Through RSS
  When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with …
  Published 07Jun2005, viewed 411 times

• RSS Works: Hard Metrics to Prove It
  Does RSS really work for marketers? Does it increase click-through rates, drive visitors and improve search engine rankings? These hard metrics will for the first time demonstrate to you exactly how well RSS works ...
  Published 31May2005, viewed 422 times

• The 7 Steps to Promoting Your RSS Feeds on Your Website
  RSS gets 100% of your content delivered, but it’s no good if no one subscribes to your feeds. Here are the 7 steps to take to make sure your visitors subscribe ...
  Published 04May2005, viewed 447 times

• What is RSS - For Marketers
  RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
  Published 27Apr2005, viewed 402 times

• RSS Meets the Needs of Direct Marketers
  Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor. Let's take a look at the key direct marketing aspects of RSS ...
  Published 12Apr2005, viewed 437 times

• RSS is Not Only for Blogs
  Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular. In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.
  Published 05Apr2005, viewed 516 times

• #1 Mistake Most Blogs Do
  As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds. Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, only 12 percent of the blog reading audience said it used RSS always or often.
  Published 30Mar2005, viewed 379 times

• RSS: The Amazing Profit Potential
  While e-mail is still the primary and most important internet marketing tool, we need to start using other complimentary tools to get our content delivered. RSS is one such tool, which in addition to getting 100% of our content delivered also improves search engine rankings, generates new traffic from new sources, gets our content published on other sites and provides a multitude of new marketing opportunities.
  Published 23Mar2005, viewed 433 times

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