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8 Magical Motivational Triggers and their use in Sales Letters

By Ron Woodham

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Published: 25Mar2009
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So what exactly are motivational triggers? Wikipedia describes the word 'motivation' as follows: "Motivation is the set of reasons that determines one to engage in a particular behaviour. This term is generally used for human motivation...".

Motivational Triggers are therefore particular words or phrases that activate the brain in a positive manner. I am certain we can all remember many occasions when something has triggered us to react in a certain (sometimes irrational) way. Maybe we have bought something on the spur of the moment whilst on a particular website. We responded that way because of motivational triggers.

When it comes to writing a sales letter, for instance, there are definite motivational triggers that can be used to encourage the reader to buy whatever it is you are selling. Here are some for you to consider:

1. Admiration.

Everyone wants to be popular, or even famous. There's no single person on Earth who can honestly say they don't want to be popular. If they say they don't, then I would suggest they are not being entirely truthful! Everyone likes to feel needed and valued, and everyone likes to be admired.

2. Wealth and Prosperity.

We would all like to have more money. Everyone would like to be more successful in the future than they have been in the past. Some people may wish to invest in the Stock Market to become wealthy. Or perhaps they would like to start their own business. Many hundreds of thousands of people are doing this on the Internet.

3. Security.

People like to spend money of course, but everyone would like to have more money saved - stashed away 'for a rainy day' or whatever. Some people want to have safe investments; others want to simply save for a future purchase. This gives an immense sense of security and satisfaction. Everyone wants and needs some sort of secure safety net.

4.Appearance.

Everyone (with very few exceptions) wants to look better. This desire may manifest itself in many different ways. They may need to lose or gain weight, improve their appearance in some way, become more fit and healthy. So the motivational trigger in this case may be to make available help to achieve this.

5. Knowledge.

People like to learn new skills. Learning a new skill will make them feel a great deal better about themselves, more intellectual perhaps, or more creative and useful, for instance learning to fit a new kitchen when they couldn't even hammer a nail in straight in the past. There are many different training courses to be offered to these people.

6. Time-saving.

Everyone is interested in learning how to save time. We all wish there were more than twenty-four hours in the day, so learning how to make the most of those hours becomes especially significant. Most people would like to spend less time working and more time enjoying life. A tutorial on Time Management might be appropriate here.

7. Longevity.

We would all like to have a long, happy and comfortable life. It's human nature to want to feel well and comfortable, and to be a part of this world for a long time. It's also human nature to want to look forward to the future. So people may need to relieve aches and pains, or perhaps need a more comfortable bed to sleep in.

8. Love and Affection.

Everyone needs love and affection; it's part of the basic human need for a fulfilling and complete life. This particular subject is virtually perpetual as there is no soul living that doesn't want to be loved.

So as you can see it's extremely straightforward to write your letter incorporating a few motivational triggers to get the attention and curiosity of your readers. However, the important thing to understand is that when writing such a letter, you are selling the benefits to your reader, rather than simply the 'new bed' or 'latest course' or whatever it is you have chosen to promote.

Ron Woodham retired at 65 and set up his own Internet Business. He spent 9 months teaching himself how to create and build websites from scratch, and now shares his knowledge through his Building Blocks for Beginners. Visit his website http://www.askthebeginner.com for the full story.

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