Article Directory :: Authors :: M :: Sandra P. Martini Articles

 AddThis Feed Button

Articles by Sandra P. Martini

  • Business Systems - the real way to create a lifestyle business
    Goodness knows systems may not sound like the sexiest thing in your business - after all, marketing usually wins that title. Systems however, are what allow you to take time off without worrying what's going on in the business and they ensure that all of your clients have the same experience - regardless of how busy you are - from start to finish.
    Published 16Aug2009, viewed 120 times
  • Conversions - What do they mean and why do they matter?
    What exactly does "increase our conversions" or "get our numbers up" actually mean and what else do we need to know? It is turning leads into paying clients and getting someone to sign up for a free report, join a teleseminar or webinar, etc.
    Published 07Aug2009, viewed 136 times
  • Credibility GONE - Are you risking yours by doing this?
    Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire.
    Published 25Jul2009, viewed 182 times
  • Are you making these 6 marketing mistakes?
    Many business owners, especially online, preach about "marketing with integrity" and "marketing authentically" and then immediately do things which, in my opinion, are exactly the opposite of what they preach.
    Published 17Jul2009, viewed 131 times
  • Where do you go from here?
    Just yesterday I was talking with a new client who's invested thousands of dollars on programs, plans and info products and came to me asking "What should I do?" as she was so overwhelmed with all the options and wanted to get the *right* things done in order to achieve her goals.
    Published 26Jun2009, viewed 143 times
  • Multiple Streams of Income -- Begin Your Journey
    When you look at your business, have you TRULY set it up for success in the long term? By this I mean, are you offering, and marketing, more than one product or service or are all your eggs in one basket?
    Published 15Jun2009, viewed 119 times
  • Productivity Buster: Mistaking Activity for Accomplishment
    A former client recently contacted me about working together again and, in asking a few questions about what she's been up to, etc., I realized that for all the work she's been doing (and she works a lot), she hasn't been "done-ing" anything.
    Published 06Jun2009, viewed 101 times
  • Is your ezine going the way of the dinosaurs?
    We all know why we should put out an ezine, after all, marketing gurus have forever told us "the money's in the list" and the list needs an ezine, but my question is "Why should anyone choose to get your ezine?"
    Published 26May2009, viewed 83 times
  • Forced Continuity Programs - Are you losing clients because of yours?
    Forced continuity is when you visit someone's website, sign up for something which is low cost (usually under $10) and they automatically enroll you in a program costing anywhere from $19.97 to $197/month (these are the figures I've seen).
    Published 18May2009, viewed 158 times
  • Affiliate Programs: The Truths No One Talks About
    Knowing that affiliate programs are "so fabulous", why aren't more people using them to their fullest advantage? Quite simply, affiliate programs are vastly underutilized as most business owners don't know how to properly leverage an affiliate, or referral, program.
    Published 18Apr2009, viewed 189 times
  • Strategic Implementation: A direct path to your goals
    Quite simply, many business owners are implementing just for the sake of implementing and being busy. They've no idea HOW to strategically implement. So what should you do if you're in this rut, and likely don't even realize it?
    Published 14Mar2009, viewed 156 times
  • Social Currency: More Than Just a Fad
    Included with the current social networking and Web 2.0 craze is a resurgence of the concept of "social currency".
    Published 11Feb2009, viewed 206 times
  • Get Real and Make Things Happen
    I remember, as I'm sure you do, my parents telling me how much easier we had it than they did (after all, they probably had to walk 5 miles up hill in the snow, BOTH ways, just to get to school). :-)
    Published 07Feb2009, viewed 157 times
  • Teleseminars: The How and The Why
    Teleseminars -- presentations via telephone -- are the fastest way to build your ezine list as you share knowledge with those in your target audience. Before we jump into the "how", let's discuss the different types of teleseminars and why each is a valuable service you can offer.
    Published 25Jan2009, viewed 158 times
  • Creating Results, Not Resolutions in 2009
    Every year millions of us diligently work on our New Year's Goals or Resolutions, determined that this year will be *THE* year, somehow different from all the rest which preceded it.
    Published 14Jan2009, viewed 168 times
  • How to Instantly Boost Your Creativity and Your Happiness
    It wasn't long ago when a friend asked me what I was tolerating in my life. Tolerating? Me? I have a husband I adore and who adores me, 5 fabulous pets, a house we're comfortable in, supportive friends and family and a business which fulfills me while allowing me to help others. What could I possibly be tolerating?
    Published 20Dec2008, viewed 205 times
  • Strong Boundaries: The Cornerstone of Every Profitable Business
    When was the last time a client called your cell phone after hours or sent you an email at 8pm and expected an answer by 9pm or didn't pay you per your agreement? Or a vendor or coach took a week to answer an email?
    Published 17Dec2008, viewed 117 times
  • 5 Questions You MUST Ask Before Joining a High Level Coaching Program
    The latest rage among internet or online-focused businesses is the high level (over $10,000/year) coaching or mentoring program frequently referred to as "Gold", "Platinum" or "Diamond" programs - it seems that almost everyone has their version of one.
    Published 09Dec2008, viewed 171 times
  • 4 Keys to Manifesting Your Reality
    People generally fail at achieving their goals and completing their projects for one of three reasons: poor systems, not clearly defining their goal/project or self sabotage (conscious or unconscious). We're going to focus on how to get out of your own way in order to overcome obstacles.
    Published 23Nov2008, viewed 173 times
  • The 3 Biggest Pricing Mistakes and How To Avoid Them
    I was recently on a forum where several "time for money" service professionals and business owners were discussing their "rates". I immediately noticed that these smart, savvy business owners were falling into some pricing myth traps.
    Published 23Nov2008, viewed 142 times
  • Website Not Performing As It Should? Ask These 7 Questions To Find Out Why
    In preparing to design and write my new website, I visited hundreds of other sites to get a feel for what I did/did not want. For example, "squeeze pages" are all the rage these days. You know, those pages which require you to enter your name and email just to get a peek at the actual website (or you can check the always-too-tiny "enter site" button to skip the squeeze page).
    Published 23Nov2008, viewed 148 times
  • Are You Special or Just Another...?
    When most of us get into business, we look around at what everyone else in our industry is doing. If we're a bookkeeper, we look around at other bookkeepers. If we're a life coach, we look around at other life coaches. If we're a financial planner, we look around at other financial planners. If we're a virtual assistant, we look around at other virtual assistants. And then we do what they do.
    Published 23Nov2008, viewed 123 times
  • Are You A Good Client?
    You often see people (including me) writing about customer service, successful vendor practices and the like, very rarely, however, do you see someone ask you to review your own actions and determine if you are a good client for someone else. And that's what today's article is about -- if you dare.
    Published 21Nov2008, viewed 151 times
  • Marketing Overwhelm: A Curable Disease
    I once had a client who would tell me he figured out how to "fix" his business and what he needed to do to succeed. Unfortunately, he did this DAILY. Each day he had a new marketing strategy that he would drop everything else to implement. It was exhausting as well as counterproductive - for both of us.
    Published 07Nov2008, viewed 109 times
  • What Do You Do When It All Goes Wrong?
    Sometimes problems are just problems and not "opportunities". Sometimes lemons make bad lemonade. And not all clouds have a silver lining. When everything goes wrong, try one (or all) of the techniques, accept it and move on knowing that things will get better!
    Published 31Oct2008, viewed 125 times
  • MySpace -- 5 Reasons It's Not Just for Teenagers Anymore
    It was not so long ago when I was watching my nephews eagerly upload their MySpace pictures and create their profiles. All the rave with teenagers and music bands, MySpace has become so much more!
    Published 04Oct2008, viewed 129 times
  • How to Use Email as a Marketing Strategy
    Email. We use it for everything from chatting with our friends and family to corresponding with clients and sending business inquiries to helping others in online discussion forums.
    Published 04Oct2008, viewed 136 times
  • Time and Productivity Management -- Sandy Style
    There are hundreds, if not thousands, of books on time and productivity management and most of them appear to have been written by dedicated individuals who work in a vacuum -- they certainly aren't entrepreneurs building businesses from home offices with all the distractions that environment can bring.
    Published 02Oct2008, viewed 147 times
  • How to Develop a Professional Image
    In this day of technology and the dreaded recordings, insuring that you maintain a professional image is crucial to business success.
    Published 21Sep2008, viewed 176 times
  • Common Courtesy as a Client Magnet
    I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them.
    Published 15Sep2008, viewed 131 times
  • Autoresponders: What are they and how to use them
    An autoresponder is a piece of software -- either standalone or as part of something larger like a shopping cart -- which AUTOMATICALLY sends an email, or a sequence of emails when triggered.
    Published 12Sep2008, viewed 119 times
  • 3 Processes to Put Your Business on Automatic Pilot
    I often talk about implementing systems in your business to keep everything running smoothly. Lots of people talk about systems and processes, but very few actually explain what that means.
    Published 11Sep2008, viewed 137 times
  • How To Handle Your Newsletter Unsubscribes
    The most common question I hear from my clients is "What did I do wrong?" immediately followed by "Maybe I should stop publishing my newsletter since no one likes it."
    Published 01Sep2008, viewed 143 times
  • What have you done?
    Do you remember the day you worked for a company -- large or small, it doesn't matter -- and dreamed of owning your own business?
    Published 31Aug2008, viewed 189 times
  • 7 Steps to Writing Great Articles
    There's no sense writing an article if no one wants to read it. Before you launch into an article, think about your target market and what their wants and needs are.
    Published 30Aug2008, viewed 277 times
  • What business are you REALLY in?
    Many businesses spend thousands of dollars branding everything they do to create a familiarity with their prospects and customers and yet, sadly, miss the boat completely when it comes to their service.
    Published 24Aug2008, viewed 123 times
  • Are You Preventing Sales and Turning Away Customers?
    In their struggle to get clients and customers quickly, many self-employed business owners make the same mistakes again and again and wonder why no one's calling. Here's a look at just a few of them:
    Published 23Aug2008, viewed 229 times
  • 3 Reasons Your Prospects Aren't Buying From You
    Despite what all the "instant gurus" may tell you about how you can generate millions of dollars of sales simply by purchasing their program and doing X, the reality is there's a system to building your business - whether online or offline.
    Published 22Aug2008, viewed 129 times
  • How Different Personalities Deal With Change
    The most successful entrepreneurs not only embrace change, they actively seek it out knowing that greater fulfillment, greater success and greater profits come with constant adaptation to the market.
    Published 15Aug2008, viewed 201 times
  • RSS and Aggregators: So Easy A Caveman Could Use Them
    "RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Consumers of RSS content use special browsers called "aggregators" to watch for new content in dozens or even hundreds of web feeds.
    Published 26Jul2008, viewed 157 times
  • Giving Back
    Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them?
    Published 25Jul2008, viewed 126 times
  • 5 Must-Haves for Your Business Retreat
    The corporate world knows the value of taking time out for a step back, taking time to assess what is going right, what is going wrong and what just plain isn't going anywhere.
    Published 24Jul2008, viewed 208 times
  • Where are You in the Hierarchy?
    There is what I call a "Hierarchy of Connection" - the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you - think of this as the "know, like and trust" factor you hear so much about.
    Published 10Jul2008, viewed 131 times
  • 3 Steps to Getting The Most Out of Conferences and Workshops
    Once you return home from a conference or workshop, it's easy to forget all the things you learned and promised yourself you'd implement. After all, you're back in your regular environment: your family needs attention after you've been gone, work tasks have piled up, personal items need handling. How are you to "catch up" and incorporate all the new things as well?
    Published 17May2008, viewed 124 times
  • What business are you REALLY in?
    Many businesses spend thousands of dollars branding everything they do to create a familiarity with their prospects and customers and yet, sadly, miss the boat completely when it comes to their service.
    Published 27Apr2008, viewed 136 times
  • The Top 5 Ways To Build A Quality Prospect List
    Every time you turn around these days, people are telling you that you need to have "a big list". Is this true? "Yes. . .and no." Truth is, you must have a list of qualified prospects who relate to you AND who want to purchase the products and services you offer.
    Published 26Apr2008, viewed 152 times
  • Do You Suffer From Marketing Overwhelm?
    It's important to remember that good marketing is about two things: 1/ educating your community (target audience) about what problems you solve and 2/ building a relationship with those in your community.
    Published 25Apr2008, viewed 152 times
  • Do You Know YOUR *Why* For Publishing An Ezine?
    I received the following question yesterday: "How do I get started publishing and marketing my ezine?" While the question is broad enough to warrant its own seminar, let's discuss the "How do I get started publishing?" question this week and the "marketing" of it next week.
    Published 24Apr2008, viewed 141 times
  • Which is Better: Direct Mail, Teleseminars or Webinars?
    With every new technology, comes groups of users who immediately want to dispense with the old. Now that webinars are becoming mainstream, I've had a few clients ask which is better to use in their business: old-fashioned direct mail, teleseminars or webinars?
    Published 21Apr2008, viewed 165 times
  • Are You Client Friendly?
    There was a teleseminar I was interested in attending last week (promoted in a colleague's e-newsletter) and so I dutifully clicked the "register here" link. That link took me to another web page (after 3 tries), which gave me another description of the same teleseminar and asked me to "register here". So I have to ask you, are you "client friendly" - that is, are you easy to do business with?
    Published 20Apr2008, viewed 144 times
  • The Most Common Client Objections and How to Deal With Them
    "A desire can overcome all objections and obstacles." -- Anonymous Think about the above quote for a second. When you want, I mean REALLY want something, you can almost always rationalize getting it. You find a way to overcome that nagging little voice whose job it is to object and throw up obstacles. I want you to view objections as a good thing. Yes, seriously!
    Published 25Mar2008, viewed 188 times
  • Does Your Elevator Speech Pass the Goldfish Test?
    Hello! How are you? So what do you do? The clock has started. I've just met you and within those first several seconds have formed an opinion of your success, your income, your education, etc. Your mission, should you decide to accept it, is to get our attention so that we are focused on you and your business. You have between 20 and 30 seconds max. Can you do it?
    Published 23Mar2008, viewed 171 times
  • Top 5 Tools For Insuring Your Marketing Plan Attracts Clients
    In order to insure that your pipeline doesn't dry up as existing clients take vacations or move on, you want to overfill your marketing funnel in order to create a waiting list of people who want to work with you.
    Published 22Mar2008, viewed 161 times
  • 5 Success Indicators to Knowing If You Have a Hobby or a Business
    I'd like you to take a step back, look at your business as an outsider would and ask the question "Is this a hobby or a business?" Put aside the anger that immediately boils to the surface because, after all, you are working 12 hours a day, 7 days a week; eating and non-sleeping this entity known as your business with little financial return and look at it objectively.
    Published 21Mar2008, viewed 143 times
  • 7 Tried and True Ways to Get More Subscribers
    You've made the decision to start your own ezine or newsletter. You've formatted your newsletter, written an article or tip or two and sent it to your parents, siblings and friends. Great! Now what? The question I'm asked most from new ezine/newsletter publishers is how to get more subscribers on their list. Here are 7 simple ways for you to grow your ezine list - - with integrity and authenticity!
    Published 20Mar2008, viewed 124 times
  • 7 Tips to Writing Great Articles Which Showcase Your Expertise
    As a business owner, do you find yourself needing to write more and more? You've probably heard that you should be writing articles to promote your business (and it is a great, no cost way to showcase your expertise), but may be leery of starting. Here are 7 tips to get you writing effective articles.
    Published 19Mar2008, viewed 173 times
  • 4 Unconventional Ways to Market Your Ezine
    There are hundreds of ways to market your ezine. Some are good, some are expensive and many are both. We've all heard of: * article marketing (effective if done right) * ezine advertising (can work) * Google Adwords (can be expensive) * purchasing lists (I don't recommend) * hosting teleseminars (very effective if marketed well) But have you considered. . .
    Published 13Mar2008, viewed 139 times
  • 5 Simple and Easy Ways to Use Facebook to Market Your Business
    Facebook is another in a long list of social networking sites. There's MySpace, LinkedIn, Ryze, etc. Certainly too many to join and keep up with AND run your business at the same time. Are these sites just a place to hang out and avoid work or do they have a place in the busy entrepreneur's life?
    Published 12Mar2008, viewed 217 times
  • 5 Strategies for Getting Clients NOW
    I received an email from a struggling business owner the other day. She’s good at what she does, but is in danger of closing her doors after being in business for over 3 years due to a lack of long term clients. The problem? There are actually two...
    Published 01Nov2007, viewed 181 times
  • Is Your Business in a Slump?
    Business tends to slow down during certain times of year. If you are experiencing one of those "slumps", it's a good time to take a look at your marketing materials and *freshen* them up a bit to insure that they are doing their job.
    Published 06Aug2007, viewed 163 times
  • How to Avoid 97% of What Causes All Failures
    Two scenarios: A. You're in your office making up a new client folder for a client who doesn't yet exist. Your thinking about how you'll work together and the phone rings. It's a prospect who's interested in working with you. B. You're sitting at your desk deeply involved in a project and the phone rings. It's a prospect who's interested in working with you. Which one of the above prospects will get the *best* you?
    Published 05Aug2007, viewed 163 times
  • 4 Requirements for a Successful Teleseminar
    Teleseminars -- presentations via telephone -- are the fastest way to build your ezine list as you share knowledge with those in your target audience. Before we jump into the "how", let's discuss the different types of teleseminars and why each is a valuable service you can offer.
    Published 05Jul2007, viewed 192 times
  • The Power of a Press Release
    Did you recently publish a book? Land a great client? Expand in some way? If so, it's time to send out a press release! Press releases were originally designed as a communication tool between PR staff /public relations firms and the media.
    Published 04Jul2007, viewed 202 times
  • 4 Things Your Website MUST Do or It's Failing You
    In marketing your business these days, one of the most important "conversations" you will ever have with prospective clients happens without you even being present. It's the home page of your website. Is your website doing its job?
    Published 04Apr2007, viewed 314 times
  • 3 Common Mistakes That Could Lose You Ezine Subscribers
    We all get ezines, we all read *some* of them -- I just went through a "decluttering" process where I unsubscribed from about 10 ezines. All because they failed to meet my expectations. Unsubscribes typically occur as a result of one of the below; these are easy to correct and well worth the time involved.
    Published 21Mar2007, viewed 477 times
  • What Exactly IS The "Law of Attraction"?
    With all the publicity surrounding "The Secret", it's no wonder readers want to know more about the "Law of Attraction". Read on to learn more about the Law of Attraction and how you can use it to create the life of your dreams!
    Published 18Mar2007, viewed 272 times
  • How Do You Know It's Time to Fire a Client?
    As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heavens forbid, go to the bathroom. Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that you now have the ability to fire a client.
    Published 14Mar2007, viewed 249 times
  • Proven Time Management & Productivity Techniques for Entrepreneurs -- Part II
    The following techniques work incredibly well for me. You should read and adapt them for your own personality and work style. Techniques 1 and 2 were in last week’s article and can be found at Proven Productivity and Time Management Techniques for Entrepreneurs – Part I.
    Published 15Feb2007, viewed 271 times
  • Proven Time Management & Productivity Techniques for Entrepreneurs
    My friends are always amazed at how much I accomplish and frequently ask "How do you get so much done?". I normally just shrug it off, but the question has been coming so much lately that I decided to share my top productivity techniques. My top two are included here and the remainder will come in next week's article.
    Published 09Feb2007, viewed 237 times
  • How to Develop a Professional Image -- Even If You Work Virtually
    In this day of technology and the dreaded recordings, insuring that you maintain a professional image is crucial to business success. How you come across on the phone, through your website, on a plane or at a networking event directly impacts how others (read "potential clients") perceive you and your business. Especially if you ARE your business.
    Published 05Feb2007, viewed 304 times
  • Do You 'Make a Sale' or 'Provide an Experience'?
    You ordered a glass of wine and two bottles of water. The bill came to US $40. Are you shocked? Horrified? I smiled. Why did I smile rather than cringe? It was the "experience". I was immediately brought back to the people, the chatting, the smells, the feel of the warm sun on a winter's day, the sound of the Fountain of Four Rivers -- all of it, generated off a receipt for wine and bottled water.
    Published 23Jan2007, viewed 267 times
  • December 31, 2007: Where Will Your Business Be?
    You create your list, you write your plan, you dream your dreams and, before you know it, another year has passed and you're no closer to achieving them. Are you thinking "been there, done that"? If so, I'd like you to repeat after me...
    Published 20Jan2007, viewed 326 times
  • New Year's Resolutions, "The Word" and a Small Business Retreat
    Do you spend so much time working IN your business that you never work ON your business? The corporate world knows the value of taking time out to assess what is going right, what is going wrong and what just plain isn’t going anywhere. It is critical to take time out to plan for the upcoming time period, be it a year, or even a long-term goal. Otherwise, how can you get where you want to be if you don’t know where that is?
    Published 28Dec2006, viewed 281 times
  • Podcasting: What is it and how can it help your small business?
    Our world has gotten increasingly "grab and go" and podcasting allows the customer/client to subscribe to a podcaster (read "entrepreneur") that he likes and automatically get all the latest information from that person via audio files which he can listen to in his car, take to the gym, listen to on a plane, take on a walk. . .you get the idea. As such, it makes sense for the small business owner to jump on the podcasting bandwagon.
    Published 20Dec2006, viewed 298 times
  • What is a Blog and how can one help your small business?
    To put it simply, a blog is an online journal and can be about any topic that you want to write on: from marketing to gardening to weight loss to new business techniques. In the business world, blogs are a great way to market your business by generating traffic to your website.
    Published 13Dec2006, viewed 344 times
  • 3 Simple Steps to Insure Your Clients Pay You
    You’ve done the marketing, you’ve filled your funnel and the phone starts ringing – you’ve got a new client! Now what? Whether you are a consultant, coach, virtual assistant or other type of service provider, it’s important to insure you start off your client relationship properly.
    Published 03Dec2006, viewed 346 times
  • What To Do When Clients Don't Pay -- 6 Strategies to Get Your Money
    You love the people, you’re really enjoying the work, things are going great. Everything proceeds along smoothly for several months until that fateful month where you submit a large invoice and payment isn’t immediate. “No problem” you think. “Things are a little tight. It will be paid a little late.” What are your options when a client doesn’t – or can’t – pay you?
    Published 25Nov2006, viewed 325 times
  • Email Marketing: A Simple, Free and Overlooked Way to Market Your Business
    There’s a limited amount of real estate in every email that you send. How you use it determines, in part, how effective your emails are and how well you are marketing yourself. Given how often emails are forwarded around, a well-crafted email signature can get you calls/emails from prospects you never knew even existed, new ezine subscribers and, in the best cases, a new client – this is a great return on free marketing.
    Published 22Nov2006, viewed 388 times
  • How To Reach Your Clients Without Publishing An Ezine
    Are you thinking that you need to send some type of ezine or newsletter to your customers and clients, but afraid that you don’t have the time or the content to publish on an ongoing basis? If that’s the case, you may want to consider one of these alternatives. They will help you stay in touch with your clients, capture email addresses on your website and establish your credibility without requiring you to come up with new content each week.
    Published 01Nov2006, viewed 245 times
  • How to Stay in the Forefront of Your Customers' Minds
    Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them? Gifts and goodies are an inexpensive way to help with client and customer retention – remember it’s much less expensive to keep an existing customer than it is to get a new one. This is a great and simple way to stay at the forefront of your customers’ minds.
    Published 24Oct2006, viewed 363 times
  • 5 Survival Tactics for When Everything Goes Wrong
    You know the type of week. * You’ve worked hard and are gearing up to launch a new product when a vendor calls and says that he can’t get the new website up on deadline which is “okay” because the graphic artist’s computer crashed and your product picture isn’t ready anyway. They’ll get back to you. What do you do when it all goes wrong?
    Published 21Oct2006, viewed 390 times
  • Are YOU Ready for Lightning to Strike?
    As you pull into the driveway, you notice that the kitchen light is off. “Hmm, thought I left that on,” you think. Once you get in, you realize that all the clocks are flashing “12:00” and that you had lost power. It’s no big deal until you go to turn on your computer and smell something burning. It’s your worst nightmare – your computer and everything on it is FRIED!
    Published 26Sep2006, viewed 243 times
  • 7 Tips To Working Successfully In Your Home Office
    Remember the commercial of the woman in a business suit top, pajama bottoms and bunny slippers while on a conference call? Way back when, I used to think that symbolized home office life. Ahhh, the joy of it. Once I started running my business from home, however, reality set in very quickly!
    Published 19Sep2006, viewed 276 times
  • How To Make Procrastination Work For You and Your Business
    I'm guessing that right now there are several tasks you've been putting off and that when you look at your “to do” list, you see some items day after day – perhaps even week after week. Maybe it’s redoing your website, figuring our your books, having a difficult conversation with a client, or kicking your marketing plan into high gear. What’s stopping you?
    Published 14Sep2006, viewed 240 times
  • How Do YOU Handle Change and What Does It Mean for Your Business?
    As a person, your success, or failure, depends in part on how well you adapt to change. Do you run screaming like a banshee towards it, ready to conquer? Or do you go sit in a closet, close your eyes and wait for it to go away, hoping that everything will return to “normal”?
    Published 03Sep2006, viewed 285 times
  • Want to be a Client Magnet? Try This Little Used Technique
    Do you want to learn a low cost, often overlooked method for keeping and attracting clients? In today's world of rushing to get everything done, this basic practice will keep clients coming to you over and over.
    Published 16Aug2006, viewed 261 times
  • So...You Want to be Rich? 7 Wealth Attraction Tips for Entrepreneurs
    So, you want to be rich? We all hear it. We all say it. Everyone wants to be rich but, short of picking the lucky numbers or winning the Publisher’s Clearinghouse Sweepstakes, most people go don’t know how to amass the wealth they dream about. Read on to learn the top tactics of successful (wealthy) entrepreneurs.
    Published 08Aug2006, viewed 305 times
  • Does Your Marketing Plan Fit?
    Ask small business owners what they are afraid of most in their businesses and you typically get one of two responses: marketing and bookkeeping. We’re going to tackle just the marketing side today and leave bookkeeping for another day.
    Published 02Aug2006, viewed 273 times
  • Why it Pays to Specialize
    Someone once said that you can’t be all things to everyone. What is true in our personal life is equally true in business. While it may seem counterintuitive to specialize and consciously limit the scope of your target market, it’s actually a very wise marketing strategy.
    Published 12Jul2006, viewed 277 times
  • Give Yourself a Raise -- Get an Assistant
    Is your “to do” list longer than your arm? Are you so busy taking care of the urgent that you never get to the important? Do you consider the thought of getting some help but then think “I can’t afford it” or “No one can do it as well as I can”? If so, you’ve got a lot in common with most other small business owners.
    Published 05Jul2006, viewed 287 times
  • An Introvert's Survival Guide to Marketing
    Traditional “business building rules” tell us that we need to network. Attending a charity breakfast where you give a 2-minute spiel on your business, community luncheon where you eat rubber chicken and another cocktail hour where you feel like you’re on a speed date going from business owner to business owner with barely enough time to remember their names, much less make a great impression.
    Published 28Jun2006, viewed 316 times
  • 7 Tips to Staying Motivated While Working From Home
    You’re doing it. For years you’ve wanted to work from home and you are finally doing it. You are no longer an employee who has a “J O B”; you are now a business owner, self-employed, ruler of your own destiny AND you have inherited all the responsibilities that come with owning a business. We often get so busy running our businesses that we forget why we started them in the first place. This article shows you how to keep motivated.
    Published 22Jun2006, viewed 295 times
  • 4 “Must Know” Tips for Pricing Your Services
    One of the worst moments in a business owner’s life is that silent moment between when you quote your rate to a potential client and his response. True, that hardly a second goes by, but it can feel like an eternity. “Will he hire me?” “Did I go too high?” And when he says “YOU’RE HIRED!”, a new set of doubts creep over you...
    Published 13Jun2006, viewed 311 times
  • 7 Strategies Guaranteed to Increase Your Productivity
    Have you ever felt exhausted at the end of the day, knowing you worked your butt off and yet wondering what the heck you actually accomplished or, worse yet, wondering why nothing has been crossed off your “to do” list? It’s frustrating to say the least. Here are seven strategies guaranteed to increase your productivity…and I don’t use the word “guaranteed” lightly!
    Published 06Jun2006, viewed 296 times
  • How to Create a Dynamic Marketing Plan -- Part II: Breaking Down Your Goals
    Now that you’ve got a list of your goals for the upcoming year, take a good look at them. You are most likely feeling a combination of exhilaration and trepidation with a little overwhelming sensation mixed in for good measure. It’s okay, you’re not the first or only one to experience this. The next step is to break down each goal into manageable objectives. It’s as simple as the answer to the riddle “How do you eat an elephant?”
    Published 24May2006, viewed 354 times
  • How to Create a Dynamic Marketing Plan -- Part I
    We all recognize the importance of having a business plan (even if we haven’t yet done one), but do you recognize the value of a good marketing plan? While most marketing plans take up a few pages of the standard business plan, I recommend you take the time to create a dynamic marketing plan if you really want to kick your business into high gear. A good dynamic marketing plan is one that you review weekly, monthly and quarterly.
    Published 17May2006, viewed 337 times
  • 9 Low Cost/No Cost Marketing Tips & Techniques
    Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? This article reveals tips and techniques that are not by any means hidden secrets, but they are some of the most overlooked ways to market a small business today. Are you making these mistakes?
    Published 10May2006, viewed 359 times
  • Are you where you want to be? 5 critical tools to get you there.
    Are you so busy handling the day-to-day tasks of running your business that you're surprised to learn another month/year has passed and you're no closer to reaching your goals? Learn how to plan for the upcoming time period, be it a quarter, a year, or even a long-term goal. Otherwise, how can you get where you want to be if you don’t know where that is?
    Published 19Apr2006, viewed 254 times

Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:




We respect your privacy.

Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details


Arts & Entertainment
Automotive
Business - General
Computers & Technology
Finance & Investment
Food & Drink
Health & Fitness
Home & Family
Internet Marketing/Online Business
Legal
Pets & Animals
Politics & Government
Reference & Education
Religion & Faith
Self-Improvement/Motivation
Social
Sports & Recreation
Travel & Leisure
Writing & Speaking
We Automatically Distribute Articles
To Thousands Of Publishers And Web Sites:
Submit Article
All content is viewed and used by you at your own risk and we do not warrant the accuracy or reliability of any of the information. The views expressed are those of the individual contributing authors and not necessarily those of this web site, or its owner, Takanomi Limited.
  
Copyright © 2009 Takanomi Ltd. Company no. 5629683. All rights reserved. | Privacy | Legal | Contact Information