| |
Being in business for yourself means that you don't necessarily have a lot of time to waste in creating plans or developing your website. But the good news is that you don't have to spend long hours creating a professional website. All you need is one day, one webpage building program, some background in webpage building, and a clear vision for your company. After that, you can sit back and watch your visitor totals climb.
Clean and Simple Does the Trick
The first thing you need to keep in mind is that you don't need to include a lot of fancy details and programs in order to create a nice website. In fact, if you look at other professional websites (law firms, for example), you will notice that they are actually quite simple. The main page is a simple center article or introduction with a side or top column menu that directs the visitor to other places of the website. You might find some simple pictures on this main page as well as a list of services and products. But other than that, the main webpage is meant to inform the reader of what is available, making them feel comfortable with the content rather than creating a confusing maze into the website.
Proofread, Proofread, Proofread
It can not be stressed enough that that you need to proofread your website. Even if you have your content written by someone else, you need to have it proofread by yourself or by someone else. Even the smallest error will be detected by a scrutinizing website visitor, making you look like you didn't take the time to look over your content. Make sure that you read every single line of text on the site to be sure that everything makes sense and then have someone else read it to see if it makes sense. Adjust anything that isn't completely clear.
Stick with a Subtle Color Scheme
When you want to look professional, you want to stick with muted colors that add to the website appeal, but do not detract from the overall content. Of course, when you're advertising clown services, bright colors will be in order. However, in most cases, muted reds, mauves, and blues are good choices. They don't overwhelm the site visitor and they are calming, allowing your visitor to feel 'at home' at your website. If you want to use multiple colors, be sure to limit the use of colors to no more than three coordinating colors. This will prevent your site from looking too busy.
Use Professional Photographs instead of Graphics
If you want to use pictures on your website, it's typically more professional to use photographs than to use graphics. By using 'real' images, you will create a sense of a real business with live people that will take care of the site visitor. These pictures will also help to identify the website instead of utilizing the same graphics that are used on other websites. Black and white photographs can be placed as a background to give the website some interesting features, without being too overwhelming or distracting from the text you want your visitor to read.
You will also want to make sure that you are using high resolution photographs of your products. You want the customer to be able to clearly see what they are considering buying.
Creating a professional website should only take about eight hours in the initial building period and then it's just a matter of adding to the site. By keeping this crisp and clean design, you will show your site visitors and customers that you are serious about the work you do and that they should take you seriously too.
Scott Oliver offers free video coaching to help you build a profitable home business FAST. Get an hour of "Website Traffic Secrets" and "Minisite Creation Tactics" for FREE -- immediate access here: http://www.InstantWebsiteBusiness.com
EasyPublish™ this article - publishers click here
More articles by Scott Oliver
- How To Get More For Your Money On Traffic Exchanges (Darrell Howell)
Traffic exchanges offer an excellent way to generate traffic and publicise your business on a small budget. In this article I will look at how you can get even better value for your money by generating thousands of extra TE credits for no extra cost. - Which Affiliate Programs Are Right For Your Internet Marketing Business? (Jimmie Leonguerrero)
Finding the right affiliate programs that will maximize the earning potential of your legitimate home based business can be a tough task as there are thousands of them available online. How do you choose one or several from a seemingly endless list? Here are some questions you can ask yourself that will help you sort through the haystack to make your decision a lot easier.
|