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5 Principles of Article Marketing Success

By Steve Shaw

Republish: EasyPublish™ Published: 01Aug2009 Word count: 604 Viewed: 123 time(s) Get Free Content For Your Site

Submitting articles to market your website isn't brain surgery, but there are a few things you should know that will save you time and impact your success.

Here are 5 principles of a successful article marketing campaign:

PRINCIPLE #1: Submit articles consistently.

If there is one 'make or break' key to article marketing success, it is CONSISTENCY.

You don't have to be technically minded to market your website on the internet--if you will simply write on the topic of your website and submit articles each and every month on an ongoing basis, you will have an advantage over the most SEO savvy website owner who only submits articles intermittently.

Submit articles every month for the lifetime of your website, and you will see results.

PRINCIPLE #2: Quality is paramount.

Here are some elements of a quality article:

=> A quality article is on some aspect of your niche.

=> A quality article is well-written, free of grammar and spelling errors.

=> A quality article is educational and offers helpful information to your target market

=> A quality article is ideally timeless.

You don't have to be the best writer in the world, but your articles should be thoughtfully written and easy to read.

A quality article will be more attractive to publishers and readers, and it will be picked up for publication more often. The more times your article is republished, the more backlinks you build and the more exposure your article and your website receive.

A quality article will continue to reap rewards well after it is initially published.

PRINCIPLE #3: Build your list by linking to a squeeze page.

Article marketing is a great way to build your list (your list of subscribers to your newsletter). In your resource box, just link to a page on your site that offers a free report, e-book, newsletter or some other valuable gift that your readers will want. Readers will sign up to receive the gift, and you will build your list. It's a win-win situation!

PRINCIPLE #4: Multi-task your web content.

Here are some ideas for re-purposing content you've written:

=> Make good use of your time and effort by re-purposing articles into an e-book that you can offer in your resource box.

=> Rework blog content to submit as articles.

=> Break an e-book into bite sized chunks and turn into articles.

=> Take a PDF you offer on your website and break it into articles.

=> Look over the info on your website with an eye for article worthy topics.

You probably have tons of content right under your nose, and with minimal effort you can re-purpose it to suit your article marketing campaign.

PRINCIPLE #5: Change your keywords.

This is an extremely important principle: Develop a long list of keywords (anywhere from 10-30 or more) including long tail keywords, and take turns targeting them in your articles.

Do not target one keyword every time--if you do, then it could appear to Google that you're trying to manipulate their rankings, and that's not what you want.

Instead, work from a large list of keywords and switch things up regularly.

ACTION STEPS:

Some of these principles are more advanced than others. If you're just getting started this is what you should do:

=> Your first job is to start writing quality articles. Set a goal for yourself of the number of articles you'll write, and then get into the habit of writing.

=> Submit articles each month.

If you will simply do those 2 things (and do them consistently!) you will be off to an excellent start. The more you write and submit articles, your skills will naturally improve. Article marketing is something that anyone can do--just write, review, and submit!

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