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Website Marketing: How To Market Your Own Website

By Steve Shaw

Republish: EasyPublish™ Published: 17Aug2009 Word count: 618 Viewed: 287 time(s) Get Free Content For Your Site

Every business owner needs a website. It doesn't matter if your business is online or in the real world; you need a web presence if you want to be a top competitor in you field.

Once you set your website up--what then?

How are you supposed to get people to come to your site?

These are common questions, and I know that most website owners feel completely overwhelmed when it comes to actually marketing their websites.

Let's make things simple--in this article I will teach you the easiest explanation of what you need to do and how to do it. With a little effort, you can be marketing your website in no time.

THE GOAL

Your goal is to build links to your website. A link allows readers of another website to easily get to your website. Links are also one of the main indicators of a website's authority--after all, if a bunch of other websites are linking to your website, you must have something of value there.

Google will look at your backlinks (the links going back to your website) and calculate how important your website is. Based on that calculation, Google decides where to place your website in the results lists when people do searches.

On the internet, marketing a website entails building links.

THE METHOD

There are a variety of link building tools, but by far the easiest, most reliable and efficient method is Article Marketing.

Article Marketing is a perennial favorite with website owners--it works, and it's simple to do.

All you have to do is write articles on topics having to do with your niche and submit them every month.

With each article you'll also create a resource box, which is like an author bio. In your resource box you'll tell your name, a little about yourself, give a call to action, and also provide a link to your website.

Each time your article is re-published, you receive a backlink from the resource box that accompanies each article.

The beauty of Article Marketing is that one article does not produce just one link--by placing your article on an article directory (or several directories) your article can be published again and again, and each time you gain a link. One article submission can create a limitless number of links, and the links keep on coming in long after the article was first submitted.

Links can build up pretty quickly by submitting articles. The increase in links affects your search engine ranking, and a higher ranking means more traffic to your website.

THE TIMELINE

Submit articles every month, and do it for the lifetime of your website. Article marketing is an ongoing thing, but the effects are lasting as well.

When you first start submitting articles, you will probably not see much of a change for the first few months. That's normal--it will likely take 3-4 months for Google to re-evaluate your website's links and adjust the search engine rankings.

THE RESULT

The most common results that website owners notice as a result of Article Marketing are:

=> More traffic from Google and the other search engines

=> A higher search engine ranking

=> Traffic coming to their website from the articles themselves

=> An increase in sales

=> Greater customer confidence

Even jumping just a few notches in Google's rankings can radically affect the health of your business. The #1 position can receive about 8.5 times as many visitors as the #5 position.

GETTING STARTED

Website marketing is the key to harnessing the power of the internet. The playing field is level, and you are limited only by your own effort and consistency.

Here are the first steps:

1. Write an article.

2. Submit it.

It's that easy. You CAN market your own website.

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