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Article Directory :: Business - General Articles
I remember catching my very first fish off the pier at Wrightsville Beach with my Dad. I also remember it felt like it took forever! Actually, now I understand, it was only about 20 minutes...might as well have been 20 days to me. I know many of you feel that way about catching your first client, but I can promise you, consistency pays off. Keep holding the pole and you will get a nibble IF you are using the right bait.
I have heard people say they don't like the word bait when it comes to clients. I actually like it because to me it represents knowing what your client needs, wants, and desires in order to help them. There are very few people that want to take the big bite immediately and jump into spending lots of money and time with you if they are not familiar with your work, and especially if they do not have a taste of something you have to offer them.
So, if you are struggling with attracting clients, making more money, and getting nibbles of interest, I suggest you first start by reevaluating your bait and what you are clearly offering your potential clients and customers. Here are three ways to make your bait a bit more exciting and appealing.
1. Offer a freebie! Do you have something on your website that really shows the best of what you do and offer and it is free? This is a great way for people to have an initial interaction with you and want more. Remember KLT Factor: Know. Like. Trust. Your potential clients need to feel as if you understand them and have a solution to their problems. Have a wonderful and content rich freebie to do just that.
2. How are you closing the sale? Most helpingpreneurs do this with a complimentary session which is fine, but calling it complimentary says- free, no pay, low value. How about spicing it up a bit? When I changed mine to a Laser Business Strategy Session and added a required form to send in prior to the call, it made a much bigger impact on my conversion of sales and because it was clear and focused, the client got more out of it. What could you re-name your sessions or replace your sessions with that has more impact?
3. Check your benefits. Remember your greatest asset is the benefits and values you bring to people. It might be time to redesign your packages and offerings. Is there a "wow" factor item you can add? Something no one else in your industry is offering that brings a punch to your packages? Jazzing up what you offer can reinvigorate your "bait" and your energy in what you deliver.
We all love to be enticed, intrigued, and wowed! That, my friends, is bait...have fun with offering your potential clients great opportunities. Remember helping more people can and should be fun!
Suzanne Evans is best known as the 'action expert' and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course 'Awakening Your Authentic Entrepreneur' at http://www.helpmorepeople.com
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