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Email List Building Tips

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Published: 20Jan2008
Word count: 686
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Go and ask a full time internet marketing expert what is their #1 secret to online success. The one thing that you won't hear from them ever saying is to have a state of the art website. Yes, it is important to have a nice looking website but this is NOT the most important aspect of being very successful online. Their most important tool is their opt in email list. What you won't find in this article is how to build a nice looking site.

If you come to me as a new internet marketer and tell me that you don't want to have anything to do with an email list, you are just going in the wrong direction.

Here is an example. It is not the best example but you will get the point:

If you had to arrive at Miami from LA, wouldn't it be better to take a plane rather then actually walking or taking the bus to get to your destination. You would get there but it will take you so much longer. That is why you need to get your own opt in email list as soon as you can and start sending them your offers. This is the fastest way to succeed online.

In this article, I would like to help you out and give you 7 valuable tips when building your own opt in list.

Let's start.....

1. Your first priority is to build a quality opt in email subscribers. That means that you will want to have all of your website visitors subscribe to your personal opt in list. You will want to focus on people coming in to YOUR site and giving them their personal permission to send them your newsletter. The more subscribers you get on a daily basis, the better.

2. There are places online with companies who will try to sell you subscribers for a fee. You will come across them through a website that someone else recommends or even through email that the company sends you to get your attention and your money. This is not the way to go because this kind of email marketing is called SPAM email. This will not do you any good in the short and long term.

3. Buy a domain name that describes what you do. If it is a "Home Business" website, try to get a domain that has "Business' in it. The next thing that you will want to do is to add at least 3-4 different places on your site that allow the visitor to subscribe to your newsletter. Try to also put an email subscription form right at the very top of the page so that your visitors can see it as soon as they come into your website.

4. You also need to add, in every email that you send out, a place to unsubscribe. Not everyone on your list will like what you send them. Some will reply back to your emails and ask you to remove them from your opt in list. You should do that immediately.

5. You will eventually build sub sites to your original website. You will also want to add an email subscription form to them. Every page that you create, make sure to have, again, at least 3-4 email subscription forms.

6. Work at developing a relationship with those subscribers once you have an opt-in mailing list. Your main goal is to become a trusted person that offers them valuable information in each and every email. As you develop that trust you will be able to sell to your list more easily. Anytime any of your subscribers email you with questions, do respond back to them. You don't want to ignore them even though they didn't buy anything from your yet. Treat each subscriber as you would want others to treat you. 7. Don't send them schemes and scams through email. This will hurt your credibility with them and online. Your goal is to be able to go back to your list and sell over and over for years to come.

Tami Lackey is the owner of http://www.123stepintosuccess.com/ . Her site is geared for people who are looking for a legitimate and honest work at home opportunity and/or an online business.

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