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Common Sense Internet Marketing

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Published: 18Dec2003
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It's easy.

That's one of my favorite phrases for describing Internet marketing. Most of the things we do online are easy once you understand them.

I tell this to people in my newsletter, in my books, in tapes, and at conferences. Most people's biggest difficulties are being caused by themselves.

They're trying to complicate it all.

All I've done is create a system. I do the same thing for every web site and project. The funniest part is that when I teach someone my system, they immediately start saying that everything I'm telling them is simply common sense.

Yes...I guess it kind of is...but it works.

Here are a few common sense Internet tips:

1. Find a group of people who want to buy something.

Always find the people who want to buy something first. Give them something for free to get them to sign-up for an opt-in email list. Now you can advertise to them for Free until they tell you to stop. Even if you don't want to sell them anything yourself, you could charge other people for advertising to them through you.

2. Give people a great product for a good price.

Don't sell garbage. Make sure everything you sell is extremely useful to your customers. It should be the highest quality product you can find. Money comes and money goes. Your reputation stays forever.

3. Tell them everything they need to know about your product to make a good decision.

The old marketing phrase is the more you tell, the more you sell. People are still debating this thinking visitors won't read long copy online. They will if they are interested in it...and if you give them good reference points (lots of subheads).

4. Offer them other products and services.

Don't try to get rich offering just one product or service. Develop a whole bunch of backend offers to make to your list. You've worked hard to get them on your list. Offer them more high quality products they'll want to buy. That's where your income comes from.

5. Try different methods.

Don't be stuck with just one advertising method. Don't give up if something you heard doesn't work. Keep trying until you find something which works for selling your products and services. Most times when I advertise a new product, it takes at least a few weeks to find the perfect mix of advertising for it.

6. If something's not working, quit doing it.

Track everything. Make sure that every penny you spend is put to good use. Even if you're not spending money, you should still track all your
free advertising. Don't waste time or money on anything that's not working for you.

7. If something works, do as much of it as possible.

If you find ezine advertising is working for your products, then rollout with more. If Pay-Per-Click search engines work for you, then use the other ones.

Add more keywords. If banner ads work for you, then keep doing them.

After teaching this type of information for a while, I know what your mind is saying now. It's saying, "What about..."

For example, your mind might be saying, "What about...web site design?" The answer to that is it's not really important. You can find web site designers willing to do your site at virtually no cost.

It's often as cheap to hire a designer for a simple web page as it is to buy web design software.

Your mind might be saying, "What about...top search engine positioning?" You know what my answer to that is. I do some positioning and actually get pretty good traffic from the search engines. Once I had
the budget though, I prefer to let someone else do it.

Your mind might be saying, "What about..."

All of those "problems" are simply technical details. There are people who thrive on that kind of information. If it's not your cup of tea, then
there are numerous people who can do it for you.

You have something more important to work on.

A friend of mine, Bob Gatchel, always says, "It's the marketing, stupid."

That's where you should be concentrating your time and attention on. Develop the marketing. Find an audience. Build an opt-in email list. Sell them high quality products. Joint venture with other companies for more products.

Most people are too busy worrying about the minor details to ever do any real business online.

The most important aspect is coming up with the marketing campaign. Even generating traffic is EASY if you have the marketing in place to sell
them once they get to your site.

There are thousands of webmasters in every niche market who are dieing for the chance to send you visitors...if you can share the profits with them.

The only question they're asking is if you can make money from the visitors...That's the question you have to answer to succeed online.

Terry Dean, a 5 year veteran of Internet marketing, will Take You By The Hand and Show You Exact Results of All the Internet Marketing Techniques he tests and Uses Every Single Month. http://www.netbreakthroughs.com

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