Articles by Thomas Christopher
- Self Publish a Book Print on Demand: How Easy Is It?
Self-publishing books at a print-on-demand web site does work. You can get any number of quality copies of your book at a reasonable cost apiece in a short amount of time. You can sell copies online through their site. These are experiences of publishing at Lulu.com. Published 07Nov2009, viewed 30 times
- Personal Stories: Personal Myths
Do you have a personal myth -- a personal story that explains the paths of your life with their contradictions? And how have you reinterpreted that story, changing your self concept over the years? Published 07Nov2009, viewed 24 times
- Write Your Book While Promoting Your Business By Speaking
Giving speeches to civic clubs can promote your business. Getting transcripts of recordings of them can give you the book that makes you a recognized authority in your field. Published 10Oct2009, viewed 199 times
- Alternative Information Products For Public Speakers
You don't have to write a book for back-of-the-room and internet sales. You can produce audio CDs and DVDs with video slide shows from your recordings of your speeches. You can get a book from transcriptions of them. Published 08Oct2009, viewed 237 times
- If you want to help people, why are you charging so much?
Is there a conflict of interest between wanting to help others and for-profit enterprise? Published 06Nov2009, viewed 111 times
- Word-Play For Profit
Part of being noticed on the Web involves playing a word game. Published 04Sep2009, viewed 75 times
- Increase Sales With a Sales Event
Some people decide to buy; some decide not to. Most don't decide to do either. To get more sales, give people a reason to decide. Published 02Nov2009, viewed 57 times
- How To Offer a Teleseminar
There is a lot more to offering a teleseminar than just a phone call. Here are some things you need to do. Published 08Sep2009, viewed 84 times
- Free Software For Creating Information Products
As a public speaker, you need information products, books etc., to sell at your presentations. What software do you need to create these products? And how expensive is it? Published 07Sep2009, viewed 94 times
- How To Use Recordings of Your Speeches
Here are seven ways to turn recordings your speeches into information products you can sell or use to sell other products. Published 04Sep2009, viewed 93 times
- Seven Tips On How To Sell With a Video Slide Show
Here are seven suggestions of how to sell using video slide shows. It is easy to combine audio files and image files (recordings and pictures) in a movie editor to create video slide shows. Published 03Sep2009, viewed 106 times
- How To Self-Publish a Chapbook
This article explains how you can create and print a chapbook (pamphlet) on your own computer or at a copy shop on 11"x8.5" paper (letter/landscape) and stapled down the middle. Published 02Sep2009, viewed 92 times
- Battling the Dragon: Dictating With NaturallySpeaking
Dragon Naturally Speaking has been improving over the years, but can still be frustrating at times. Based on my personal experience, here are some suggestions for avoiding some of the pain of using it. Published 12Aug2009, viewed 114 times
- You Need To Count And Cloak Affiliate Links
You earn money with affiliate links when you send a customer or a prospect to another web site. You need to count the clicks on those links to see which pitches and banners are working. You need to cloak the links so people don't strip out your affiliate information. Published 10Aug2009, viewed 395 times
- How To Make Money Offering A Teleseminar
One teleseminar costs you almost nothing, and gives you a plethora of products and promotional materials. You can sell attendance at it. You can sell products with it. You can build an email list. You can build your membership site. You can create products from the audio recording and transcriptions and video slide shows made from it. Published 07Aug2009, viewed 99 times
- How To Make Money On A Video Slide Show Of A Teleseminar
It is simple create video slide shows made from the audio recording of a teleseminar and slides. You can sell the video, sell products with the video, offer the video as a bonus to those who buy other products, give the video away to build your email list and members-only web site. Published 15Jul2009, viewed 132 times
- How To Make a Video Slide Show Of Your Seminar
You can create new income streams with video slide shows of your seminars. It is simple and inexpensive and requires only video editing program such as Windows Movie Maker, an audio recording of your seminar, and your slides in presentation software format ("powerpoints"). Published 05Aug2009, viewed 179 times
- How To Use Transcripts of Your Teleseminars
In addition to the direct benefits of offering a teleseminar, you can get an audio recording, have it transcribed, and use that for many profitable purposes. Published 04Aug2009, viewed 93 times
- How Can I Get People To Sign Up For My Email List?
To get sign-ups for your email list, you must offer a reward for joining. Among the best things to offer are minicourses and ezine subscriptions. Published 11Jul2009, viewed 146 times
- How To Promote Your Book On Radio Talk Shows
To pump up sales of your book, nothing is better than being a guest on radio talk shows. It's free, it's easy, and you reach thousands. Published 10Jul2009, viewed 104 times
- Why Can't Work Compete With Video Games?
Video games are more attractive than work because they meet the requirements for flow, the state of being absorbed in an activity. Published 10Jul2009, viewed 102 times
- Why You Need An Autoresponder At Your E-Commerce Site
You need an autoresponder to fulfill four requirements for using email lists: maintaining a data base of names and email addresses, taking sign-ups, sending out messages following a sign-up, and broadcasting messages to the people on the list. Published 09Jul2009, viewed 121 times
- COLT, The Four Ecommerce Essentials: Customers, Offers, List, and Traffic
There are a vast number of pieces of information on aspects of Internet marketing. A view compressing the four essentials has the acronym C.O.L.T. -- Customers, Offers, List, and Traffic. Published 07Aug2009, viewed 70 times
- Radio Talk Shows Need You, And You Need Them
Radio talk shows need people to be interviewed. This means that you can promote your book to thousands of people at a time at essentially no cost. Published 05Jul2009, viewed 130 times
- You Must Sell Information To People Or They Won't Value It
You must sell information to people, not just give it away. "No price, no value," people think. Published 10Jun2009, viewed 108 times
- For Public Speakers: Ideas For What To Sell Online
The web offers public speakers opportunities to sell things online, and not only the physical products they have been selling before. They can sell "info products" at essentially no cost. Published 08Jun2009, viewed 98 times
- Promote Yourself As a Recognized Authority, And Customers Will Seek You Out
If you are a professional in private practice, you must communicate your expertise. Here are one-half dozen ways to establish you as an authority, and if you are the "go-to person," customers will come. Published 05Jun2009, viewed 103 times
- To Sell Information Products Online, You Must Give Information Away
A large income comes from repeat sales. Repeat sales come from relationships. On the web, relationships come from email lists and positive interactions. Email lists and positive interactions come from giving away information. Published 04Jun2009, viewed 72 times
- How To Write Books Just By Talking
You can just talk and have what you say transcribed into a book. Until you get accustomed to it, you can be a bit awkward and self-conscious, but there are ways around that. At least you don't have to type the manuscript. Published 02Jun2009, viewed 122 times
- Lure, Don't Buy Website Traffic: Write Ezine Articles
In addition to providing you with content you can use for a variety of purposes and enhancing your status as an expert, writing ezine articles can bring you quality web site traffic, if you give them away. Published 31May2009, viewed 111 times
- Ten Steps To Selling T-Shirts Online: How To Start Selling T-Shirts On The Web
Writers and artists can create additional income streams by opening T-shirt shops at print-on-demand web sites by following ten simple steps. Published 23May2009, viewed 121 times
- What Public Speakers Need To Know About Web Affiliate Programs
As public speakers move their off-podium income streams to the Internet, they need to become familiar with affiliate links: what they are, how to get them, and how to use them -- including the ethics. Published 08May2009, viewed 112 times
- Opt-in List Building For Growing Your Online Income
A fundamental way to derive a significant income is to sell repeatedly to the same people, which requires maintaining relationships with them. An email list is at the heart of a relationship marketing strategy, and an autoresponder is at the heart of maintaining an email list. Published 05May2009, viewed 142 times
- The Importance Of Teleseminars In Speakers' Relationship Marketing Strategies
Offering teleseminars has many advantages for public speakers, including being an easy way to write books and to develop other information products. Most importantly, teleseminars are an important part of a relationship marketing strategy. Published 02May2009, viewed 109 times
- Use Mini Courses In Your Online Public Speaker Strategy
Public speakers must maintain email lists of people interested in their offerings. To get people to sign up, they can offer free mini courses in their speciality. Creating and delivering the content are both simple. Published 28Mar2009, viewed 118 times
- Make a PDF Ebook From Your Speeches For Online Sales
Public speakers can easily create e-books from transcripts of their speeches and seminars. The transcription can be outsourced cheaply, and the software to construct the ebook is free. Published 25Mar2009, viewed 150 times
- Five Frustrations Writers Face In Starting Online T-Shirt Shops
Writers can create additional income streams by opening their own print-on-demand T-shirt stores, but there are five frustrations to deal with: paying too much, fighting with an image editor, not knowing what customers want, not knowing how to attract customers, and not knowing what designs people like. These can all be relieved. Published 14Mar2009, viewed 148 times
- T-shirt slogans for hard times: Ideas for your web T-shirt store
It is cheap and simple to start your own online T-shirt store, but what would you put in it? Here we think up some T-shirt slogans for bad economic times. Published 05Mar2009, viewed 145 times
- Looking for employment, writer asks about selling own T-shirts online
An online T-shirt shop at a print-on-demand site can create another income stream for a writer at almost no cost. To set up shop you need a computer, an Internet connection, time, an account at a POD site, and an image editor. To be a success, you need to find and use good keywords. Published 03Mar2009, viewed 162 times
- Finding Quality Keywords Free: How To Do A Keywords Search
To get the search engines to send you customers, you need good keywords. You can find good keywords for free with what Google provides. Here's how. Published 25Feb2009, viewed 114 times
- Online T-shirt stores: is it really zero cost selling T-shirts on the web?
Selling your T-shirts and other self-expression products at print-on-demand web sites is a business with a very low cost of entry. If it is not quite "zero costs," it comes very close. Here we look in more detail at how close it comes. Published 20Feb2009, viewed 131 times
- Seven Delights Of Selling T-Shirts Online: The Pleasures Of Starting A Print-On-Demand T-Shirt Shop
Starting an online, print-on-demand T-shirt business has the is a source of delights beyond mere income, and unlike most other sources of pleasure, it costs nearly nothing to pursue. Published 15Feb2009, viewed 165 times
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