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Be Your Own Boss, Start a Photography Business

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Published: 12Jan2009
Word count: 609
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Wedding photography is a very fulfilling activity. You get to meet lots of people. You travel to places you have never been to before. You will see some beautiful sunsets. And you get to be intimately involved in an event full of emotion for the bride and groom, their parents and all the friends and family who attend.

If you enjoy photography, and you have some good digital equipment, then you too can participate in the wedding photography industry. An industry that is worth approximately $5 Billion per year. Many of today’s professional photographers began their careers shooting weddings. It is usually the easiest way to get into the photography industry because nearly all of us know someone who will be getting married. And they will need a photographer.

If you know the bride and groom well enough, you can offer them a deal directly or have one of your friends approach the bride or groom. In the tough times we face today, most couples will love the opportunity to save some money. But you do need to ensure that you provide the couple with a quality product. Check some of the downloadable courses available on the net if you are not experienced.

When I am teaching wedding photography, I always tell my students, that every photo you take needs to be good enough that it is one you would buy yourself if you were the bride. Just because you are starting out in this industry, does not mean that you can deliver an inferior product. You really do not want the wrath of the bride and her mom coming down upon you.

One way I make sure I have saleable photos, is to pose the couple, but not in a way that makes the photos look posed. Yes, many will need to be posed, like the photos of the parents etc. But if you can provide some photos to show off the glamour of the occasion or the fun that the couple had on the day, you will receive lots of orders for prints, and the referral of the couple to others they know who will need the services of a wedding photographer.

Whenever I have the chance, I will use items that are meaningful to the bride and groom in my photos. For instance, if the bride is wearing an item that has been handed down from one generation to the next, I will make sure I cover that item in one or more photos for the bride and her family to choose from and hence, make me some more money. This is a business, and you need to keep in mind that you need to make money so you can invest in new technology, as well as providing your clients with a memorable product.

If you check out the photo on the blog shown at the end of this article, you will see one such photo. The groom owned an old Cadillac which was his pride and joy. It was the main car for the bride and grooms arrival at the church and reception. So, to make a memorable shot, I had the bride take the wheel and pretend to be driving away in the grooms pride and joy, while he tried to hop aboard before she ‘got away’. The couple loved this shot. He had to get both feet off the ground to make the shot work, and I did some Photoshop work to make it look like the car was traveling at a higher speed than it was. I think you’ll agree, the shot came out great and the couple loved it.

Like many professionals, Tom Jackson began his career by shooting weddings. Tom has been a consultant to the graphic design, advertising and publishing industries, teaching digital technology. You can get more info on photography and see examples of his work here; For free tips visit Toms blog.

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