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  • To Get More Customers, Market Your Company by Solving Problems
    Author Wendy Maynard shares her advice on how to truly get to know your target audience and offer solutions to their problems, thereby increasing your sales.

    Date of Article: 17Jul2008
    Category: Business - General
    View(59) EasyPublish(41)

  • Use Direct Mail to Drive New Business
    Whether you are trying to reach a decision maker in a corporation or a specific type of consumer, direct mail is one of the most powerful ways to market to your target audience. Author Wendy Maynard gives 8 keys to making sure your direct mail campaign works to drive new business to your door.
    Date of Article: 26Jan2008
    Category: Business - General
    View(134) EasyPublish(123)

  • Festive and Effective Holiday Marketing Ideas
    The holiday season presents a wonderful opportunity for your company to thank your customers. It also is a time that you can drive new business to you. Here is a list of easy and effective marketing ideas to help you promote your business for the holidays.
    Date of Article: 20Dec2007
    Category: Business - General
    View(128) EasyPublish(93)

  • Festive and Effective Holiday Marketing Ideas
    Author Wendy Maynard explains how you can thank your customers and drive new business to your company with these easy and effective marketing ideas to help you promote your business for the holidays.
    Date of Article: 28Nov2007
    Category: Business - General
    View(142) EasyPublish(145)

  • Marketing Effectively: Create systems for leverage
    By creating systems for your company, you’ll have more time to do the things you enjoy and the ones that bring in revenue. Instead of spending your day scrambling to get your daily tasks completed, you’ll be able to focus on the high payoff activities that will make your company more successful. You’ll also be able to reap the rewards of having more time to market your company leading to a steady stream of clients.
    Date of Article: 30Sep2007
    Category: Business - General
    View(120) EasyPublish(156)

  • Keep Customers Happy While You Are Away
    Whether you work in a regular office or out of your home, it is very important to take time off to refresh and recharge. Of course, when you take time off, you want to be sure your customers are in good hands while you are away. Author Wendy Maynard provides tips on how to keep customers happy while you are away.
    Date of Article: 06Sep2007
    Category: Business - General
    View(145) EasyPublish(201)

  • How a Blog Can Help Your Business
    If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people across the globe. Author Wendy Maynard shows you types of blogs and how they can benefit your business.
    Date of Article: 28Jul2007
    Category: Business - General
    View(139) EasyPublish(228)

  • Tapping Into the Power of a Mastermind Group
    Today, more and more people are harnessing the power of the Mastermind Group to help them think bigger. Combining the abilities of multiple individuals to solve problems, brainstorm ideas, seek solutions, and develop strategies creates greater results than going it alone as a "lone ranger." Author Wendy Maynard provides guidelines for effective masterminding.
    Date of Article: 06Jul2007
    Category: Business - General
    View(133) EasyPublish(204)

  • Marketing Acceleration: Become and Expert to Reel 'Em In!
    Experts are sought after, are well known, command higher fees and get more business with less effort. The media calls experts to get quotes for articles. Associations call them to speak at their events. People remember them. And, better yet - the more you enhance your position as an expert, the more referrals you will get. Author Wendy Maynard offers powerful tips about ways to enhance your reputation as the authority in your industry.
    Date of Article: 25Apr2007
    Category: Business - General
    View(175) EasyPublish(181)

  • The Marketing Power of Social Proof - Testimonials Sell
    Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your services/products actually work. In this article, Author Wendy Maynard describes the power of testimonials.
    Date of Article: 13Mar2007
    Category: Business - General
    View(144) EasyPublish(133)

  • Internet Marketing: Turn Your Website Into a Super Selling Machine!
    A website is one of the most powerful marketing tools that you can implement. You can update it immediately; it is unique to your business; it can be seen by thousands of people who are searching for EXACTLY what you have to offer; and it works as your sales force 24/7. And, it can be expanded and changed over time. Author Wendy Maynard provides powerful tips to accelerate the online marketing power of your website.
    Date of Article: 22Jan2007
    Category: Internet Marketing/Online Business
    View(185) EasyPublish(205)

  • Your Brand Makes People Feel Something
    Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. Branding is a combination of everything your company uses to present itself. Author Wendy Maynard shows you how to branding stablishes a superior benefit with you target audience that encourages long-term loyalty.
    Date of Article: 30Nov2006
    Category: Business - General
    View(262) EasyPublish(193)

  • No Leak Marketing: Plug the Holes in Your Business Bucket
    Do you have customers that you are currently working with who are NOT your Dream Customers? Do they demand extra time? Are they unprofitable? These customers are holes in your Business Bucket. They drain your time and your energy. It's time to implement a No-Leak Marketing Strategy. Author Wendy Maynard gives you the tips you need to plug your marketing holes.
    Date of Article: 14Nov2006
    Category: Business - General
    View(306) EasyPublish(163)

  • Effective Marketing: First Impressions Count
    By trying to create your marketing materials cheaply, you end up looking…well…cheap. Many business owners do not realize the high cost of this mistake. Unprofessional and poorly designed marketing materials create a sub par impression in the minds of your prospects. Author Wendy Maynard explains why you can't afford to look unprofessional.
    Date of Article: 29Sep2006
    Category: Business - General
    View(216) EasyPublish(174)

  • Internet Marketing: Is Your Website Sticky?
    A website is one of the most powerful marketing tools that you can implement. And, it can be expanded and changed over time. Make sure that your website includes content that will keep your prospects coming back. This is called a “sticky” site. Author Wendy Maynard offers tips to make your site stickier.
    Date of Article: 14Sep2006
    Category: Internet Marketing/Online Business
    View(247) EasyPublish(172)

  • Small Business Marketing: Brilliant Branding Builds Business
    Branding is not what you say about your company and products; it's about your customers' perception of your company and products. Marketing a memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their problems.
    Date of Article: 15Jul2006
    Category: Business - General
    View(238) EasyPublish(197)

  • The Amazing Power of Marketing to A List
    Your list of satisfied, loyal customers, as well as your pool of warm prospects with whom you are building a relationship of credibility and trust is your ticket to a steady stream of income. Author Wendy Maynard provides six powerful ways to build your list.
    Date of Article: 09Jul2006
    Category: Business - General
    View(232) EasyPublish(320)

  • Marketing Tip: Market Yourself Through Public Speaking
    As part of your marketing strategy, a noteworthy way for you to get exposure and new customers is public speaking. As a small business owner, it is always a more powerful position to be in the front of the room than in the back. Public speaking is a powerful way to get new customers and leads, so be sure to incorporate it into your quiver of marketing techniques.
    Date of Article: 03Jul2006
    Category: Business - General
    View(257) EasyPublish(342)

  • Online Revenue: Package Your Brain Into Infoproducts!
    You have a particular system and unique way of providing service to your clients. To make more money, create information products that will show people step-by-step exactly how you do it. Author Wendy Maynard provides 8 benefits of creating and marketing infoproducts.
    Date of Article: 06Jun2006
    Category: Business - General
    View(250) EasyPublish(234)

  • Leverage the Power of Networking Events
    Networking is, without a doubt, one of the best and most cost-effective ways to build long-term relationships with pros pects and referrers. Networking events can be an amazing addition to your marketing repertoire. Make sure you are leveraging them to their FULL potential.
    Date of Article: 28Apr2006
    Category: Business - General
    View(219) EasyPublish(304)

  • Six Tips to Skyrocket Your Subscribers
    Do you want to grow your subscriber list to your ezine or newsletter? Then it makes sense to invest some time to make sure your website effectively promotes it. This article features six strategies to implement on your website that will help you build up your list by making it easy for people to subscribe.
    Date of Article: 23Apr2006
    Category: Business - General
    View(185) EasyPublish(180)

  • Marketing Becomes Easier When the Brand is YOU
    For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field.
    Date of Article: 31Mar2006
    Category: Business - General
    View(185) EasyPublish(302)

  • To Earn More, Learn More!
    To be successful in your industry, it is crucial to stay up to date. By learning about new trends, technologies, and systems, you will be able to offer your customers more value. You will reinforce your credibility and expertise.
    Date of Article: 29Mar2006
    Category: Business - General
    View(167) EasyPublish(311)

  • The Remarkable Power of Thank You!
    An easy thing to forget in the midst of our frenzied lives is the simple act of saying "thank you." And yet, by incorporating a thank-you strategy into your marketing, you'll reap immense rewards. It goes a long way toward cementing relationships with prospects and reinforcing customer loyalty.
    Date of Article: 23Mar2006
    Category: Business - General
    View(184) EasyPublish(326)

  • Creative Packaging and Pricing
    To make more money with what you are already offering, consider different strategies to make it easier for people to purchase what you offer. Author Wendy Maynard offers tips on pricing and packaging creativity. This strategy creates options to make your services and products more appealing for your customers or appealing to different customers.
    Date of Article: 20Feb2006
    Category: Business - General
    View(202) EasyPublish(338)

  • Powerful Presenters Close More Sales
    Presentations are a key aspect of the sales cycle that can't be ignored. In order to get new clients, you must become a master of the art of a quality presentation. Author Wendy Maynard gives eight tips on things you can do to become a power presenter.
    Date of Article: 02Feb2006
    Category: Business - General
    View(243) EasyPublish(292)

  • Attract More Customers by Making Time for Marketing
    Author Wendy Maynard provides five powerful tips on ways to make time for marketing. To start seeing remarkable success, you must make time for marketing. Your ongoing marketing efforts will ensure your business is predictable, pleasant, and profitable.
    Date of Article: 27Jan2006
    Category: Business - General
    View(198) EasyPublish(187)

  • To Make More Sales, Get Out There and Network!
    Do you have a routine of networking. If you are not reaching out on a regular basis, how will people know about you? You have to show up to networking groups consistently and persistently to build relationships. Author Wendy Maynard provides powerful tips to leverage networking to attract more customers and make more sales.
    Date of Article: 20Jan2006
    Category: Business - General
    View(198) EasyPublish(317)

  • Powerhouse Marketing With Persuasive Postcards
    The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Author Wendy Maynard gives 10 reasons to consider a postcard for your next marketing effort. Harness this little dynamo and you'll find a surge of new business opportunities.
    Date of Article: 15Jan2006
    Category: Business - General
    View(177) EasyPublish(208)

  • Attract More Customers With the Magic of Marketing
    Make a commitment to your marketing and you’ll find your business will grow as a result. Author Wendy Maynard describes marketing strategies to keep your sales pipeline full. This will lead to the ability to turn less desirable work away because you are in demand, you'll be able to raise your prices, and you will make more money!
    Date of Article: 07Jan2006
    Category: Business - General
    View(219) EasyPublish(380)

  • Good Design Makes Good Sense
    Marketing materials that incorporate compelling design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. The basic elements of good design: it's practical, it's systematic, and it effectively conveys your message.
    Date of Article: 26Dec2005
    Category: Business - General
    View(203) EasyPublish(376)

  • Effective Listening Equals Effective Leadership: Learn How!
    No matter what role you play in your company, becoming a more effective listener will help you get ahead. It means fewer errors, improved accuracy, and enhanced working relationships. You will also find yourself involved in fewer conflicts and be perceived as a more positive and trustworthy person. Attentive listening is a rare skill that people respect and welcome.
    Date of Article: 21Dec2005
    Category: Business - General
    View(214) EasyPublish(277)

  • Drill Down Deep: How a Niche Draws 'Em In
    Selling to the widest possible pool ' trying to be all things to all people ' is limiting your ability to make money and attract customers. Author Wendy Maynard explains how a well-defined niche will make your marketing more cost effective and your business more profitable.
    Date of Article: 15Dec2005
    Category: Business - General
    View(244) EasyPublish(397)

  • Your Diamond Mine: The Lifetime Value of Your Customers
    Many entrepreneurs focus all of their effort on looking for new customers. The big mistake is not developing a continuing stream of sales from existing customers – ignoring their lifetime value. Author Wendy Maynard offers tips on how to invest in the continuing stream of sales that can be realized over the lifetime of your existing and past customers.
    Date of Article: 11Dec2005
    Category: Business - General
    View(205) EasyPublish(325)

  • Seminar Secrets: Beyond Working the Room
    When you are at a seminar, workshop, or other networking event, are you using it for its full marketing potential? Author Wendy Maynard offers some powerful suggestions to make your next event a money-making endeavour.
    Date of Article: 08Dec2005
    Category: Business - General
    View(206) EasyPublish(380)

  • Project Management: Avoid Work Scope Creep!
    If you aren't managing your projects effectively, you will find your work scope growing and your profits dwindling. Author Wendy Maynard offers some tips to keep your work scope in check.
    Date of Article: 04Dec2005
    Category: Business - General
    View(253) EasyPublish(394)

  • Search Engine Optimization - How to Improve Your Ranking
    Author Wendy Maynard explains how to get your website ranked well by the search engines. It takes patience and an ongoing commitment to making search-engine ranking a long-term investment in your website. You will need to give it time and energy – it isn’t a quick fix. A website is a dynamic marketing tool that you are building over time. Treat it well, give it love and attention, and your long-term rewards will be well worth your efforts!
    Date of Article: 30Nov2005
    Category: Internet Marketing/Online Business
    View(206) EasyPublish(258)

  • Overwhelmed by the Daily Deluge of E-mail?
    Author Wendy Maynard writes tips on managing e-mails. Part of being an effective marketer is being an effective time manager. One of the biggest time drainer is our In-Box. Learn to tame your e-mail beast!
    Date of Article: 11Nov2005
    Category: Business - General
    View(246) EasyPublish(385)

  • Website Traffic: Build It and They May Come Back
    Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. Author Wendy Maynard provides 7 tips to improve your website’s sales power and get visitors to come back again and again.
    Date of Article: 02Nov2005
    Category: Internet Marketing/Online Business
    View(260) EasyPublish(418)

  • Is Your Website a Warty Toad?
    Many business owners do not harness the full power of their website. Find out if it's time for a website overhaul. Author Wendy Maynard offers some tips for evaluating your website.
    Date of Article: 10Oct2005
    Category: Internet Marketing/Online Business
    View(275) EasyPublish(373)

  • Newsletters are Marketing Machines!
    Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. Author Wendy Maynard offers some tips to get you started.
    Date of Article: 04Oct2005
    Category: Business - General
    View(256) EasyPublish(385)

  • Make Your Marketing Solve A Problem
    Guest Author Wendy Maynard writes, "You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, market yourself as an innovative problem solver."
    Date of Article: 23Aug2005
    Category: Business - General
    View(258) EasyPublish(375)

  • Silver Surfers: Successful Online Marketing to Seniors
    More and more seniors are surfing the online world. If your company wants to catch this wave, offer a website that makes it easy for your users. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. And, they have money to spend.
    Date of Article: 04Aug2005
    Category: Business - General
    View(287) EasyPublish(398)

  • Attract Your Dream Customer!
    Guest Author Wendy Maynard describes specific strategies that will help you define and attract your DREAM customers. The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers.
    Date of Article: 27Jul2005
    Category: Business - General
    View(282) EasyPublish(315)

  • For Ongoing Success, Make Marketing a Habit
    Make marketing part of your habit. The most efficient way to do this is to create structure around your marketing efforts. Wendy Maynard offers helpful tips on ways to make marketing a habit.
    Date of Article: 22Jul2005
    Category: Business - General
    View(287) EasyPublish(386)

  • Self Promotion Brings Business Success
    Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. People will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that will help them remember you, and like you.
    Date of Article: 14Jul2005
    Category: Business - General
    View(275) EasyPublish(473)

  • Effective Listening Equals Effective Leadership
    No matter what role you play in your company, becoming a more effective listener will help you get ahead. It means fewer errors, improved accuracy, and enhanced working relationships. You will also find yourself involved in fewer conflicts and be perceived as a more positive and trustworthy person. Attentive listening is a rare skill that people respect and welcome.
    Date of Article: 09Jul2005
    Category: Business - General
    View(349) EasyPublish(442)

  • Successful Promotion is a State of Mind
    Consistent promotion is a state of mind - once you start promoting your message, you'll find opportunities everywhere you turn. By reinforcing your image and repeating publicity, you'll begin to see dividends accrue for your organization.
    Date of Article: 05Jul2005
    Category: Business - General
    View(262) EasyPublish(325)

  • Your Identity Speaks Loudly...What Are You Saying?
    Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. The mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not.
    Date of Article: 02Jul2005
    Category: Business - General
    View(267) EasyPublish(306)

 

 
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