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Articles by Weston Lyon

• Make It Brain-dead Simple for Your Customers to Buy
  Too often we get too fancy with our customers. They are looking for a simple solution to their problem, while we're looking to impress them with our expertise, elaborate marketing pieces, and/or new widget. They just want the solution. You have it, but you're getting in the way of the sale...
  Published 30Jul2009, viewed 92 times

• The Biggest Waste of Money in Advertising
  As entrepreneurs, we cannot afford to waste money. We have to be careful where we invest our money, so we can gain the greatest 'return on investment'. And, as you know, the best place to invest money (that will actually come back to us) is in our marketing and advertising efforts. With this knowledge, the BIG question is: what is the biggest waste of money in our marketing and advertising efforts? The answer: NOT Tracking!!!
  Published 30Jul2009, viewed 107 times

• Today's Recession: Thinning the Herd
  The Recession is on everyone's mind. When is it going to end? How long will it last? Who's to blame? Blah, blah, blah. And while I do not doubt we're in a recession, or that everything is hunky dory, I don't think the recession is a 'bad thing'. I know, maybe I'm nuts. But today I want to take a moment with you to look at the recession in a different way. In a more positive light, if you will.
  Published 17Jul2009, viewed 86 times

• Time: Managed or Mastered?
  Ask any entrepreneur what their biggest challenge is and the majority of them will tell you: time! Time is one of the biggest challenges all entrepreneurs face. Time to meet with clients. Time to check e-mail and voicemail. Time to put out fires. Today, let's look at the difference between time management and time mastery...
  Published 08Jul2009, viewed 96 times

• A Success Secret Every Entrepreneur Knows...
  Every entrepreneur knows that if they want to become more successful they have to not only set goals for themselves, but they have to RESET their goals to stay on course. The big problem, though, is most entrepreneurs wait way too long to reset their goals. Since today is July 1st (and the official Second Half of the Year Day) let's take a look at 3 types of goals every entrepreneur must have in place to succeed...
  Published 02Jul2009, viewed 146 times

• Painless Discipline
  I was talking to a colleague of mine the other day about writing books. The discussion went from "how do you write a book" to "how do you discipline yourself to write a book". Discipline isn't painful. Discipline is just taking control of your emotions and doing what you need to do. There is no pain involved. Here's how to be disciplined in everything you do.
  Published 18Jun2009, viewed 137 times

• Failing is the New Cool
  Over the weekend I watched the movie, Bedtime Stories, with my son. In the story when Sandler first meets his "fair maiden" (who can't stand him at first), she comments that his hair looks goofy. Then, Sandler says, "Goofy is the new handsome." Well, with respect to Sandler and the movie, I'm going to change it up a little to fit the context of our conversation today. My new phrase is, "Failing is the New Cool."
  Published 12Jun2009, viewed 103 times

• Entrepreneurs Do It Yourself Marketing - Good Idea?
  As an entrepreneur, you have a to-do list a mile long. Things that need done now; things that needed done yesterday; and things that need done as soon as you can get to them. Being an entrepreneur is tough. That's why getting help is essential. The question, though, is: what do I get help with?
  Published 04Jun2009, viewed 97 times

• Give Me Enough Time and I'll Win
  I was playing my favorite strategic card game, Magic: The Gathering, the other day with a few buddies of mine. We were only a few minutes into the game when my friend was ready to take me out of the game. I pleaded (okay, I begged) with him to let me stick around a few more turns. Without any hesitation, and with a straight face, my friend looked at me and said, "No. If I give you more time, you can win."
  Published 21May2009, viewed 76 times

• Procrastination Feels So Right
  As entrepreneurs, we have a lot on our plate. Not only business activities, but when we venture home, personal activities. That's why learning to procrastinate the right way is a great skill to learn. So, to help you learn to procrastinate and feel great about it, I've created Weston's TOP 3 list of what entrepreneurs can procrastinate on:
  Published 16May2009, viewed 394 times

• Everyone Has a Plan Until They Get Punched in the Face
  Two activities I really enjoy are marketing and martial arts. They are from two, totally different worlds, but they do share some commonalities. One of their commonalities is planning.
  Published 12May2009, viewed 91 times

• 2009 Goals Revisited - 8 Months Left!
  I'm not sure if you realize this yet, but 4 months of 2009 are just about history. There are only 8 more months left in this year...scary, huh? So, with this shocking information, let's re-visit your goals for 2009 and stay on track. Here's what to do: Pull out your 2009 Goals and Review them. Rewrite 'em with Victory and Next indications. Prioritize your 2009 Goals - get 'er done!
  Published 30Apr2009, viewed 146 times

• An Entrepreneur's Worst Nightmare
  Today is TAX DAY - ugh. And this, my friend, is/can an entrepreneur's worst nightmare. Let me explain: Tax day IS an entrepreneur's worst nightmare because today is the day the government bends us over and takes all are hard earned money. And for some reason...the more you make...the more money they take. Personally, I think this is BS!
  Published 16Apr2009, viewed 72 times

• Does Your Business Make More Than Just a Little Peep?
  Easter is this weekend and the only candy besides chocolate that is allowed to be in the same sentence as Easter is Peeps! You know, the marshmallow treat that is shaped like a chick or a bunny. This awesome, little treat has been around for 56 years now! 1.2 Billion of them are sold worldwide every year! And there sales are INCREASING! So, what marketing lessons can we learn from these little treats (and its company)?
  Published 09Apr2009, viewed 104 times

• Don't Be a Marketing Fool
  Yes, today is April Fool's Day, but that doesn't mean you should be a marketing fool today (or any day). In my opinion, the biggest mistakes in marketing are made in the follow up. Are you being a marketing fool, or are you being a marketing genius? Let me give you 2 examples of how Marketing Fools and Marketing Geniuses do things differently in their follow up...and how you can be a Marketing Genius!
  Published 01Apr2009, viewed 112 times

• Create Momentum in Your Business with this 'Lazy' Act
  As an entrepreneur, you're always on the go - trying to get more stuff done and make more money. Well, I'll let you in on a little secret: to get more done, you have to distract yourself sometimes. Yeah, you have to relax and take your mind off work. When you do, you'll find you have more energy and momentum to move forward fast.
  Published 24Mar2009, viewed 119 times

• Renew Your Office to Spring into Action
  Spring begins this Friday (March 20th) and it's that time of year again - Spring Cleaning. Or as I like to call it Springing into Action. As an entrepreneur, you have a lot on your plate and even more on your desk. The beginning of Spring is the perfect time to organize your office, so you can spring into action this season. Here's how you can get organized and save time this Spring.
  Published 16Mar2009, viewed 108 times

• The Secret to Grabbing Your Prospects Attention
  I'm not going to beat around the bush...the secret to grabbing your prospects attention is the use of a headline. Most entrepreneurs, marketers, and advertisers miss this! They think their prospects are somehow going to gravitate toward their ad or marketing message by way of 'the force'. Pfui. You must have a headline to grab attention! There is no other way.
  Published 12Mar2009, viewed 73 times

• Eliminating Business Stress
  In business, a lot of stress comes from worry. Will THIS get done? Will THAT get done? What if I don't know? What if I don't have enough time? The list goes on and on. But one question that is rarely asked is: do I really have to worry about this or that?
  Published 30Nov2008, viewed 210 times

• Make Strategic, Purposeful Actions a Habit
  If you want to get more done in less time, you have to know where YOUR time is spent. Learn 4 Dimensions of Time and how you can utilize them to get more done in less time, while having fun.
  Published 16Nov2008, viewed 163 times

• Deal with Organized Chaos
  In this article you will learn 3 characteristics successful entrepreneurs understand about "organized chaos" and how you can adopt this mindset to leap frog your competition, get more done in less time, and have more success than you ever thought possible!
  Published 16Nov2008, viewed 186 times

• Unplug from the World, Often
  When we try to get more done, we stress-out and push, push, push. Instead, try unplugging from the world and relax.
  Published 04Nov2008, viewed 115 times

• OUT with the Old and IN with the New
  When it comes to making more money in your business, it's more of a mind game than it is a financial or marketing game. While these play a role, of course, they are secondary compared to your beliefs about making money.
  Published 04Nov2008, viewed 106 times

• Deadline Your Success
  If you want to get more done in your crazy-busy life, you have to set deadlines and stick to them.
  Published 27Oct2008, viewed 101 times

• Indulge in the V.I.P. Treatment
  If you want to get more done in less time - while making more money - you have to learn to indulge in the V.I.P. Treatment.
  Published 21Oct2008, viewed 141 times

• The Juice is Worth the Squeeze
  To make life worth the squeeze, we have to know what we want. Then, and only then, can we take action to make life worth living.
  Published 14Oct2008, viewed 155 times

• Well, Are You or Aren't You?
  No matter what you want to be when you grow up, you have to BE that person to become successful.
  Published 29Sep2008, viewed 165 times

• The Secret Weapon to Help You Finish Your Big Projects Fast
  In this article I will reveal the "secret weapon" I use on a daily basis to get more done in less time and how you can do the same.
  Published 15Sep2008, viewed 155 times

• The "Goal Setting" Trap
  There have been thousands of books written about "setting goals". They're all similar in nature giving you the same steps to use. While these steps are the basics to "setting goals" most, if not all, of these books do not tell you about the pitfalls & traps associated with each step. In this article learn more about the pitfall and traps & how I can lay out a road map for you without the pitfalls and traps.
  Published 08Sep2008, viewed 131 times

• Keep Your Momentum Moving Forward Toward Success with Specific Habits
  To become successful, you MUST have momentum behind you. While there are many strategies to build momentum, this article reveals yet another strategy to move you forward toward your own success.
  Published 01Sep2008, viewed 115 times

• Keep Your Momentum Moving Forward Toward Success with a Coach
  To become successful, you MUST have momentum behind you. While there are many strategies to build momentum, here is another MUST-KNOW strategy to move you forward toward your own success.
  Published 25Aug2008, viewed 144 times

• Keep Your Momentum Moving Forward Toward Success with BIG Dreams
  To become successful, you MUST have momentum behind you. While there are many strategies to build momentum, learn about another MUST-KNOW strategy in this article that will move you forward toward your own success.
  Published 18Aug2008, viewed 144 times

• Keep Your Momentum Moving Forward Toward Success with Mediation
  To become successful, you MUST have momentum behind you. While there are many strategies to build momentum, this strategy is a MUST-KNOW strategy that will move you forward toward your own success.
  Published 12Aug2008, viewed 109 times

• 5 MUST KNOW Strategies to Keep Your Momentum Moving Forward Toward Success (Part 1 of 5)
  Becoming successful (however you define it) takes discipline, action, and of course a lot of momentum.
  Published 28Jul2008, viewed 145 times

• Let the Mirror Be Your Guide
  When it comes to getting in shape there are a lot of ways to measure your success. A few that come to mind are: the scale, the mirror, a tape measure, and body fat calipers. In this article learn about some things to keep in mind when dealing with these four devices and why the mirror should be your guide.
  Published 23Jul2008, viewed 206 times

• Are You Limited by Your Learning?
  In life, we have knowledge and we have experience. While, I believe in gaining as much knowledge as possible (at least in the areas of your life you consider important), experience always has been and always will be a better teacher.
  Published 22Jul2008, viewed 233 times

• Too Much Information is Bad for Results
  It's tough to keep up with all the information we're being bombarded with now in the information age. In fact, it's not only hard to keep up with, it's dangerous to try because too much information is bad for results. Learn about 3 mistakes people make to hinder thier results and how to avoid them.
  Published 29Jun2008, viewed 228 times

• Exercise Without Sweating
  You don't have to sweat when you exercise to know you've had a great workout. In fact, you don't even have to feel like you've had a great workout to have a great workout. All you need to do to have a great workout is contract your muscles as much as possible.
  Published 16Jun2008, viewed 133 times

• Become Aware to Succeed
  Success in life is not difficult or tricky. It's not luck either. Success can be summed up in ONE word: alignment
  Published 09Jun2008, viewed 174 times

• Align Your Actions for Success
  Success in life is not difficult or tricky. It's not luck either. Success can be summed up in ONE word: alignment.
  Published 02Jun2008, viewed 187 times

• Align Your Decisions for Success
  Success in life is not difficult or tricky. It's not luck either. Success can be summed up in ONE word: alignment.
  Published 28May2008, viewed 168 times

• Align Your Thoughts for Success
  For you to succeed, in any endeavor, you must learn to align 4 basic components of your life.
  Published 26May2008, viewed 537 times

• Stress Management & Fat Loss
  Losing fat isn't rocket science. It comes down to your eatin habits, your exercise habits and your ability to handle stress.
  Published 30Apr2008, viewed 198 times

• Raw Fuel for the Body
  This article provide you with 6 simple action steps to take if you want optimum results from your workouts.
  Published 21Apr2008, viewed 181 times

• Getting More from Your Workout with Meditation
  Mediation will help you in your overall life, and it will especially help you get optimal results from your exercise regimen.
  Published 05Apr2008, viewed 191 times

• Stretching Before a Workout?
  Not all stretching exercises are created equal. Some types of stretches will help you perform better if used before you exercise, while others may put you at risk of injury.
  Published 15Mar2008, viewed 161 times

• Two Workouts in One
  You can speed up fat loss and muscle gain by working out twice as hard. Or, you can workout twice a day and get similar results.
  Published 06Mar2008, viewed 169 times

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