This is the third session of your Keywords Tutorial. We’ve covered the crucial background info about keywords and also introduced you to the two types of keywords that you’ll be using in your article marketing campaign.
Now, you’re about to learn how to do keyword research for your specific niche.
In doing keyword research, there are two main features you are looking for. Firstly, the demand for a keyword; i.e. the number of people conducting a search using a particular keyword.
Secondly, you are looking for the supply for a keyword ( the number of websites that exist to supply that demand)– so in effect the number of websites that contain the keyword.
We’ll use Google’s own keyword research tool along with data from their search engine results pages (SERPs for short) to help illustrate this.
Read more on Article Marketing Strategies, Lesson 3: Choosing Keywords For Your Niche…
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There are two types of keywords you need to know about...
We’re in the second session of our Keywords Tutorial, and we’ll be picking up where we left off last time. By now you’ve learned some basic information about two different types of keywords: main keywords and long-tail keywords.
Let’s take a closer look at each of these keyword types in turn in a bit more depth, and then we’ll look at how to find them for your own niche.
Read more on Article Marketing Tips: Session Two Of Your Keywords Tutorial…
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Today is the day to start learning something new: How To Use Keywords
This is a New Year, and it’s the perfect time to learn a new skill that can revolutionize your website marketing!
Keyword research is absolutely vital– not just for helping determine what you want to get out of article marketing but also for significantly magnifying the results you get from it. For the next few weeks, we’ll be doing a Keywords Tutorial on this blog, and you’ll have everything you need to get started taking your article marketing up a few notches.
Read more on Article Marketing Strategies: Keywords Tutorial Starts Here……
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Here’s a reader question I received recently:
I want to keep track of how I’m doing on my article marketing campaign, so on a regular basis I search for my keyword terms in Google to see where my site is ranking for that term. I have noticed that when I search Google for my website keywords, my site ranks 2nd only when the keyword is put in quotation marks, as in “home business ideas”. But when I remove the quotation marks, my site is nowhere to be seen.
I’m concerned because most of the internet users do not insert keywords in quotation marks when they are looking for information. Any clarification on this?
Secondly, my website has in less than 2 weeks improved greatly in the Alexa ranking by over 2.6 million. Its rank currently is 1,062, 815. Does that give some hope as regards the traffic ranking?
This is a great question, and I’m glad that you asked about it. So, your website is ranking high when you search for your keyword terms in quotation marks, but it disappears from the rankings when you search for your keywords without quotes.
The reason for the difference is simple … competition.
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Here’s a recent reader question I received:
Can you give me some guidance comparing the relative advantages between article marketing that gets keyword targeted links on other websites pointing to your site, vs blogging that builds your site’s own content?
That’s a great question, and as someone who has a blog and does article marketing, I’m happy to share my thoughts on this.
I like to use both as part of my article marketing strategy, because they complement each other, and they accomplish different things.
Read more on Article Marketing Strategy: Which Is More Effective-A Blog Or Article Marketing?…
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Keyword research is absolutely vital in getting the best possible results for your website when doing article marketing.
In order to do this, you need to know how to do two things:
- You need to know how to do keyword research.
- You need to know how to apply your findings to your article marketing campaign.
I write about how to do keyword research all the time on this blog, but I wanted to create a video tutorial so that you can get all the information in one spot.
I encourage you to get a pen and a pad of paper, because you’ll definitely want to take notes. After viewing this video, you’ll have all the information you need to get started doing keyword research and using your findings in your article submissions.
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Reader Question:
I’ve done a fair amount of article marketing and have often had good results, appearing on the the first two or three pages on Google. However I notice the articles do not hold their position and fall down the rankings, sometimes quite quickly. Is there anything I can do to retain article page rank over time?
Read more on SEO Article Writing: How Can I Get A Higher Ranking For My Articles In Google?…
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Reader Question:
What I’m considering with my own next round of publishing is to first release the articles, let them go through the thirty day distribution process, then publish them on my own site – probably rewritten 30%.
Some say it’s better to publish on your own site first so Google sees your site as the authoring site – but while this would be better for your own site’s rankings initially for the topic of the article, it would also preclude the article (in my view) from being picked up by a certain amount of directories that run duplicate content tests.
Any thoughts on this…. am I missing something?
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The following is a Guest Post from article marketing expert, Jeff Herring – we’re co-hosting an online workshop on profitable content creation this coming Thursday (Jan 12, 2012) – for full details and to register, please click here now.
Profitable Content Creation from Jeff Herring
Content is the basis of EVERYTHING online. Creating your content and then marketing it well is how you profit from your content online.
Create It
The key to successful content creation is to be prolific. What most people do is wind up staring at a blank screen. I don’t want you to do what most people do because most people are broke.
Instead of staring at a blank screen I want you to use templates. Create a 7 tips article or a 3 mistakes article. Then all you have to do is fill in the blanks with your information.
Another great way to become prolific is to just write on regular basis. Make it a habit, and you’ll find yourself the flow.
Market It
So many people create their content and then do nothing with it. Again, don’t be most people.
There are so many ways to market your content that you really can’t run out of ideas. Start with your blog. Then post your article on EzineArticles and other top Article Directories. Next is Social Media. Use your article content or parts of your content on Facebook, YouTube, Twitter and LinkedIn. You can also turn your content into teleseminars and webinars.
Convert It Into Products & Services And Sell It
What most people do not realize is that while you are creating your content you are also creating your information products.
For example, a simple 7 tips article expanded on easily becomes a great eBook. In a similar way, a collection of several articles on a specific topic gathered into one document becomes an ebook or mini-guide.
And that’s really just getting started. There is so much more you can do. One of the best ways to offer an info product is in multimedia, and you can easily create print, audio and video training from your content.
Guest post from Jeff Herring – click here now to register for Jeff’s online workshop on profitable content creation, in association with SubmitYourArticle.com, this coming Thursday (Jan 12, 2012)
PS. Free report! Grab a free and comprehensive blueprint on how to attract sustainable, dirt-cheap, long-term targeted traffic through the power of article marketing - just click here.
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I received this excellent question from a client recently:
I want my articles to do double duty on my own website and also be submitted as free reprint articles. Is there any particular method for doing this? Do I need to rewrite the article or can I just use the same one? If I need to rewrite it, how unique does it have to be–for example, if I rewrite it to 60% uniqueness, is that enough for Google to consider it a unique piece of content? Thanks for your help!
It’s very difficult to answer questions on exactly what Google does or does not do, and how it regards articles that are published as unique versions of original articles, as without being on the inside of Google, it’s all theory … and any correct answer now will likely be incorrect next month when they change the algorithm for the umpteenth time. One thing is for certain, their algorithm will get increasingly sophisticated.
Tag-teaming your content between your own website or blog and your article marketing campaign is a good idea though, and here’s my method for doing it:
Read more on How To Submit Articles: Can My Articles Be The Same As Content On My Own Site?…
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