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We know that having your article published on an article directory builds backlinks to your website and increases your exposure, but what are the perks of getting picked up by a publisher who puts your article in an ezine?
Well, think about it:
You reach the inboxes of a very specific target market. Most ezines are very specific in their topic and target market, so if your article is picked up for publication by an ezine you have the opportunity for your article to be emailed directly to people who are interested in what you're writing about (now that's a plus!).
You can reach people you might not normally come into contact with. People who read your article in an ezine did not have to do a search for your article topic in Google–they simply subscribed to a particular newsletter and then the newsletter containing your article showed up in their inbox. The reader did no work to find your article other than subscribing to the newsletter.
They can bring a dramatic surge of immediate traffic. Publication in a major ezine can bring a surge of traffic over a few days. Of course every time your article is picked up by an ezine editor your resource box is included along with a link back to your website. It depends on how big the ezine editors list is (it could be 50 people, or it could be 50,000) as to how much traffic publication in an ezine can bring, but even if the ezine subscriber base is on the small side, it's still exposure to a targeted readership, and every little bit counts!
Your article gets spotlighted attention. Most ezines are limited in length–they don't run on and on with hundreds of articles. Usually there are just a few articles in the ezine, so if your article is chosen to appear in an email newsletter you are pretty much getting the undivided attention of whoever is on that email list.
So, we know it's a cool thing to have your article be chosen to appear as article in an ezine, but is there anything you can do to increase your odds of being chosen?
Yes! Some of these tips may sound obvious, but I see a gazillion articles every day, and you'd be surprised how many folks write in such a way that their articles will almost assuredly not be desirable to an ezine editor.
These are tiny, doable tricks, but if you follow them your article will stand out and you'll increase the odds that an ezine editor will want to publish it:
- Keep your word length between 600-800. Most ezine editors are looking for articles within specific word counts, so you really want to keep that in mind as you're writing. The frustrating truth is that you can write a masterpiece War and Peace length article, but no matter how wonderful your article is it will not be picked up by an ezine editor if they have a 700 word limit. It's worth it to put on your editing hat and scale your article down to a manageable length.
- Make your article a stand alone article. In other words–Don't write articles that are continuations of other articles. For example: How To Decorate Your Bedroom, Part 1; How To Decorate Your Bedroom, Part 2, and on and on. Maybe the editor liked your Part 3 article but wasn't interested in the other parts. What then? An ezine editor knows that their readers will be wondering, "You've shown me Part 3–did I miss the other 2 parts? What's going on?" Having articles that say "Part 1", "Part 2", etc, decreases your chances of getting published in by an ezine, so don't do that if appearing in an ezine is your goal.
- Write ezine eye candy. "How To" articles, "Top 10" articles (or Top 5, or 7 or whatever), and "Helpful Tips" articles are ezine eye candy–ezine editors (and all publishers) love these types of articles that instruct, are straight to the point, and are easy to read (lists are easy to read).
- Think about what your audience wants to read. If you were subscribing to the top ezine in your niche, what type of articles would you like to see in there? Write that type of article.
- Craft an attention grabbing title.
- Proofread, proofread, and proofread again! Be sure that your article is grammatically correct with no spelling errors–you already knew this, but it helps to have the reminder. It seems like sometimes we are in such a hurry to get our article submitted that we forget that it may be picked up by a publication that is sent out to 10,000 eagle-eyed ezine subscribers. So, you want to be extra sure that you won't be embarrassed by (or that your article won't be overlooked by ezine editors because of) typos, poor grammar, arguments that don't make sense, etc.
- Write to educate, not to advertise. Do not make your article about your own business, website, products or affiliate products (duh, right?). Quality publishers are looking for educational, well-written articles, so let's give them that!
We're talking about making your article attractive to ezine editors, but if you follow these tips your article will be attractive to almost every type of publisher. Ezines are just harder to get into because the articles that are being published in them are limited, and ezines also have word count limitations and high writing quality requirements.
Try these tips and see if you can write your way into an ezine!
Posted: Friday, May 16th, 2008 at 12:00 am
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June 6th, 2008 at 11:29 am
[…] 7 Great Tips for Writing Articles That Ezine Editors Want To Publish […]
July 6th, 2008 at 8:06 pm
Thanks for the very helpful tips on article writing.
It really helps to have a few guidelines to follow when writing, and knowing how long to make an article to get the best results is a golden nugget
of info!
Best Regards,
Jason
July 7th, 2008 at 6:06 pm
Hi Jason,
You’re very welcome!
Thanks so much for stopping by
July 11th, 2008 at 3:30 am
Thanks for the useful tips. Tip #3 and #7 were my personal favorites.
Thanks again,
Mia
July 11th, 2008 at 8:06 am
Thanks friend for the wonderful article. One question - Is there a site which lists all ezines and specifies the topics they cover.
Thanks
Ma Upma
July 11th, 2008 at 11:49 am
Hi Mia,
I’m glad you found this helpful–yes, #3 and #7 are biggies!
Thanks so much for chiming in
July 11th, 2008 at 11:59 am
Hi Ma,
You’re very welcome!
The reason why you won’t find a web page with an updated list of ALL the ezines on the internet grouped by topic is that maintaining a list like that would be extremely time consuming–it can take several hours over many months.
It’s not the ‘quick route to riches’, but for those willing to put in the necessary amount of hard work, it can be extremely rewarding.
We’ve compiled a list of several dozen ezine directories to help you get started though:
http://www.submityourarticle.com/course/ezinedirectories.php
Ma–If you ever decide that you don’t have time to scour around for ezine editors and check each ezine to see if they accept article submissions, and then double check with each editor to confirm that their details are correct–you might want to give SubmitYOURArticle.com a try.
By using the service, you will be able to submit your articles automatically to our own in-house list of highly-targeted ezine editors and web site publishers who want to receive article submissions, as well as to other publishing channels.
Our list has been built up with web sites that request article submissions to be sent to a specific email address, and from publishers who contact us and confirm that they wish to be added to our list.
In case you’re interested, here’s the sign up page:
http://www.submityourarticle.com/ , and please let us know if you have any questions.
July 11th, 2008 at 8:27 pm
Hi Steve
It took me years to come to terms for accepting credita card payments from customers. The need today ! It also took years to accept that the WWW was not just one of those fads which would soon go away and on which I started placing daily orders for goods for my business.
It also took years for me to start using the web for an online business in place of my offline business.
I have yet to come to terms with what I believed to be a teenager/student mystery the “blog” although I am reading and studying the pros and cons of blogging and what each site actually is best for.
In the mean time, don’t you thinks there’s still place for either the newsletter or a bunker in which to hide whilst they get sorted.
It’s difficult for us golden oldies to come to terms with all the newfangled thoughts the kids have today. Texting - What’s That? all the words are double dutch or some other language, not sure which.
I think I could write a fast selling article on this topic, whilst staring a riot within the Blog community. Watch this space.
Conclusion….. Where’s the newsletter which we can print and build over weeks, months,years.
best wishes
Alex
July 12th, 2008 at 2:24 am
Good advice even if obvious.
Thinking about number of words - 600 words at average length 4 characters gives email size (600 x (4 + 1)) = 3,000 characters, and that is a fairly small average. The “+1″ is for a space. It is starting to become a big email.
Maybe 200-300 words is better sometimes.
What do you think?
July 13th, 2008 at 10:32 am
Thank you for the tips. I am regularly reading your blog to learn article writing - another of those important internet marketing things I have not yet conquered! This list will help!
July 13th, 2008 at 10:51 am
hello I am writing from germany , here it is a cardinal sin to use double content , that is the same article on different websites , in America that does not appear to be so important please comment if that is correct. the rest of the information is great
July 13th, 2008 at 11:06 am
Really useful tips. I’m planning to write articles on equestrian topics to promote my online store selling equestrian books and dvds. There don’t appear to be many articles around about horses so I’m hoping to corner the market(!!):-) and your tips will be very useful.
Thanks.
July 13th, 2008 at 11:57 am
Great article writing here, and it’s written exactly with the “7 Great Tips for Writing Articles That Ezine Editors Want To Publish” in mind.
July 13th, 2008 at 12:10 pm
Really interesting and informative tips which helps to write and publish articles and get more visitors through such articles. Thank you.
July 13th, 2008 at 2:25 pm
Hi Steve,
Thanks for reminding me about the word count. I’m a customer of Submit Your Article and it’s one of the best investments I’ve made because it saves me so much time and gives my articles the kind of exposure that builds traffic.
July 13th, 2008 at 7:29 pm
Your tips were quite helpful.
However, I have not seen information that would help the author to come up with ideas for the subject of the articles.
Perhaps a web site with lists of possible topics, of interest, associated with various disciplines would be helpful.
July 13th, 2008 at 8:20 pm
Thank you for the great article! It in itself clearly illustrated the points you were making.:-)
I look forward to future posts. Keep up the good work.
July 13th, 2008 at 8:47 pm
this is cool stuff. i’ve written articles for my business and have had some picked up by publishers but actually focusing on how to do this is awesome advice. I’ll have to work on this - i’m ready to launch more Articles about what i’m doing in the Equine industry - thanks alot .
john
http://Farrieritis.Care4Horses.com
July 14th, 2008 at 2:31 am
Thank you for helpful tips.
Your blog is fantasticfor everyone
Regards
mira
July 14th, 2008 at 3:17 am
Hi,
I am very thankful to you for having provided the tips. Especially for people like me, who are quite new to article writing, these tips are very valuable.
Regarding point 3 i.e. Write ezine eye candy. “How To” articles, “Top 10″ articles (or Top 5, or 7 or whatever), and “Helpful Tips” articles are ezine eye candy–ezine”, could you kindly explain in detail, whether ‘how to’ should be used in title or should we use it in the body of the article.
Thanks for giving the tips.
July 14th, 2008 at 7:21 am
This is great information which I’ll be putting to good use to get the most bang from my articles
July 14th, 2008 at 8:03 am
the one on proff reading is one not to forget I reread articles that I have submitted .and I always seem to see words that should not be there that are spelled correctly. Thanks for the tips.
Cheap Charley
July 14th, 2008 at 4:20 pm
Hi Frank,
Thanks for your question–you had asked if 200-300 words for an article would be more attractive to ezine publishers–I don’t think so. Really 600-800 words is not that long, and if you wrote only a 200-300 word article you couldn’t really convey much useful information in there
Most quality publishers have a bare minimum word count of 400 words, so an article that is 2–0300 words would probably not even be published on an ezine directory.
We advise 600-800 to appeal to ezine editors.
July 14th, 2008 at 4:21 pm
Hi Joan,
Thanks so much! I’m glad it helps
July 14th, 2008 at 4:30 pm
Hi Golf bob,
You had said:
Well, when you’re publishing content on the internet, the effect is global rather than specific to any certain countries, so what applies to Germany also applies to the UK and the US or wherever you live.
But I know what you’re talking about with duplicate content–when we talk about duplicate content we’re referring to how Google regards multiple copies of the same article being published on more than one website.
Yes, duplicate content exists, but this doesn’t mean that article submissions are not effective, far from it - search engines are just part of the story, although some marketers have you believe they are the be-all and end-all of all online marketing.
Thousands of readers still find and read articles on hundreds of different web sites, and click-through via the resource box on a daily basis via a myriad of other ways too - we know this from personal experience, and the continuing positive experiences of our customers at SubmitYOURArticle.com.
In fact, with all the new article directories springing up daily, article marketing is becoming even more effective, and even more people than ever are using the technique - we know, because the SubmitYOURArticle.com business runs in the middle of it and continues to grow.
Internet marketers and SEO professionals continue to use the technique, and continue to maintain that article submissions should form a central plank of any promotional campaign to build traffic to a web site. So, with every problem, there is a solution.
Bob, for those of our members who are concerned with duplicate content, we invented a new feature that helps our members sidestep that issue, allowing them to potentially submit different, unique versions of their articles to every site in our distribution network.
This feature is called Article Leverage, and we allow our members to use it for free.
By submitting different versions of your article using ArticleLeverage, there is far more chance that pages displaying your article be seen as unique, will maintain and grow Page Rank, and maintain the status of a high-quality non-duplicated content page.
If you’re interested in learning more about how ArticleLeverage handles duplicate content, please see this post (and look at the comments for some user feedback):
July 14th, 2008 at 4:36 pm
Hey Jan,
That sounds like a great topic for articles–good luck with dominating that niche
July 14th, 2008 at 4:36 pm
Hi David,
Thank you!
July 14th, 2008 at 4:37 pm
Hi Work on Net–
Thank you–glad you like it
July 14th, 2008 at 4:38 pm
Hi Yves Marie Danie,
Yay! Glad to hear that
And I also have to watch my word count pretty closely–I always want to make my articles too long!
July 14th, 2008 at 4:42 pm
Hi Joe,
Thanks so much for your question. You had asked:
Joe, please check out this post about what to write about:
How To Drive Traffic Back To A Product Based Website
And also this article about 7 Brainstorming Ideas For Creating ATTENTION Grabbing Articles!
While there isn’t any way to have a web page listing topics of articles for every type of niche a person might have, there is a certain approach to take to help you come up with article topic ideas that are perfect for your niche.
Check out that post and that article!
I hope that helps
July 14th, 2008 at 4:43 pm
Hello Jennifer–Thank you!
July 14th, 2008 at 4:45 pm
Hi John,
I’m glad this post was helpful!
Thanks so much for chiming in.
July 14th, 2008 at 4:45 pm
Hi Mira,
Thanks a bunch!
July 14th, 2008 at 4:49 pm
Hi Venkatesh,
Thanks so much for your question–you had asked:
You would use HowTo in the title, and then your article would be an instructional article telling the reader how to do a certain thing. Definitely put HowTo in the title if you’re doing a HowTo article–that catches people’s attention!
The same is true of “Helpful Tips” articles or “Top 10″ or “Top 5″ or whatever–you would want to put that in the title, but you may also find that these words naturally occur in the article body–it’s okay if they appear in both places, but for sure put them in the title.
I hope this helps!
July 14th, 2008 at 4:49 pm
Hi Mark,
Thank you! I’m glad this was helpful
July 14th, 2008 at 4:51 pm
Hi Charley,
You’re very welcome–yes, proofreading is a biggie!
I always have to remember to slow down at the end and take the time to proofread very thoroughly.
Thanks for stopping by!
July 20th, 2008 at 2:45 pm
Hi Steve readers n posters … I guess online readers love information, but I’m always sure my information is crisp, clean, clear and concise, it certainly doesn’t take long to realize internet writing is so very different from news paper print. I for one will be keeping these seven tips in mind, everyone should so that your Internet article will bring potential traffic 9better the buyers kind) to you, your service, your Web site, and your products.
Thanks for this excellent information
Phillip Skinner
July 21st, 2008 at 5:45 pm
Hi Phillip,
You’re welcome
Thanks so much for chiming in.
August 22nd, 2008 at 8:09 pm
That is an excellent piece of informative article written. I like the part when you say write to educate not to advertise.
Many marketers write articles to advertise, it’s challenging for them to write to educate.
JTYS