How to Drive Traffic to Multiple Sites with One Article!

Photo Fireworks of nature

Alright, so we all know that by submitting articles you can drive traffic back to your website.

Here's how that works:

For every article you submit, you will include a resource box that has a link to your website. Each time that article is picked up for publication, you receive a precious one-way backlink to your site.

But what do you do if you have more than one site associated with your main site? 

Let's say you have a main website, a blog, a Squidoo lens, and you also want to deep link to specific pages on your website and blog–what do you do? 

You know I recommend having a single link in your resource box, so does that mean you have to write a different article for each web page you want to drive traffic to? 

Definitely not, if you get a little clever and take advantage of the free ArticleLeverage™ tool we offer our members at SubmitYOURArticle.com. 

Let me walk you through how I use this tool for my own article submissions:

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How To Write A Killer List Article in 10 Easy Steps

Image by Helle V

From a reader's perspective, list articles are very attractive–there is something about a good list that just draws readers in.

A list is basically like providing a built in road map for your readers to navigate your article (and it's true that we usually skim content that we read on the web, isn't it?).

A list makes it easier for a reader to grab the basic facts and to take away a few points of value, so if you haven't tried this article writing technique, I encourage you to give it a go! 

But how do you write a great list article?

It's actually not that hard, but it may have more elements to keep in mind than you imagined.

When you're writing a list to use in article marketing, here are some key steps to follow:

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How To Calculate The Keyword Density Of Your Articles

We've been all over this keywords thing backwards and forwards–yes, it's good to know your keywords when you're doing article marketing, but depending on how you use them things can either go very right or very wrong.

How can things go right?

Well, whenever you're building a website or doing any type of online marketing (including article marketing), appropriate use of your keywords can draw desirable attention from Google. This means that when folks are typing your keyword terms into a search box, Google knows to associate your website with those words, which means you'll rank higher in the search engine rankings. 

How can things go wrong? 

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Do You Have These 3 Qualities of Superstar Article Writers?

Teacher and Sudents
Originally uploaded by connectedclass

I remember when I was sitting down to write my first article for article marketing. I was wondering,

"Am I even doing this right?" 

"What sort of stuff should I be writing about?"

"Are there certain types of people who are just naturally good at writing articles, and if not, can this skill be learned?" 

I have written a lot of articles since then, and I have been pleasantly surprised by what I've discovered along the way.

I DO think that article writing is a skill that anyone with a knowledge of the English language can learn (I say English language, because we're submitting articles in English).

If you can write a letter to your Mom, then odds are you can write a great article. You don't have to be Hemingway or anything, but you do need to have a few key characteristics if you want to craft valuable educational articles. 

There are probably more than just these qualities, but I think these are the major 3 that no article marketer can do without:

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How a Simple Kitchen Timer Can Help You Write More Articles in Less Time

Image by Helen in Wales

It's the day before you leave for vacation.

You're working a half day, but there's still a list of things that you need to complete before you shut your computer down and grab your plane ticket. 

What do most of us do when we're in this situation?

We write down what we need to accomplish before our time is up, and then when we sit down at our desks we work like we're on a mission. 

I mean, it's a life and death situation (not really, but it can feel like it!) to know that you have a certain amount of work you need to complete by a concrete deadline.

Have you ever noticed that on days when you have a time crunch and a whole bunch to do, that your concentration is like a lightning bolt, and you're able to accomplish everything you need to do (or at least much more than you usually would in that amount of time)?

It's like you're working in overdrive!

Whether you've realized it or not, this is Timeboxing at work. 

What is Timeboxing?

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Resource Box Rehab: Why You Should Always Include Your Name In Your Author Resource Box…

Photo Hello, my name is…

Imagine this: 

You've just slaved away writing an extremely eloquent, insightful, helpful article that you've proofread backwards and forwards and have polished to a high sheen.

You submit your article and eagerly await all the publishers who will see it and republish it on their websites.

Remember–this is what you want: You submit your article to publishers, and then the idea is that folks will find your article and republish your article with your resource box on many, many websites.

Everything goes as planned–your article is a hit with the publishers, and it's getting picked up right and left!

There is only one problem–you forgot to include your name in your resource box, eek!

Why is this a problem? 

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Are You Making One of These 7 HTML Resource Box Slip-Ups?

Day043 - 5th December 2007
Originally uploaded by ElBeardo2007

The HTML resource box is a wonderful thing–we call it "The Advanced Resource Box" because it goes one step further than the text resource box and allows you to hyperlink specific keywords/keyphrases, rather than just supplying a linked URL.

In the plain text resource box, you can only supply a URL; in the advanced one, you can link specific text to this URL, which can help search engines listings for those keywords/keyphrases. 

Using the HTML resource box also presumes that you have researched and selected keywords to use –these would be the keywords of your website which you will also use in your article marketing.  

It seems like for many of us, we may have started using the Advanced HTML Resource Box before we were advanced enough to understand why we were using it (This is me too!)  

We live and learn though, and doing article marketing is a growing process for everyone.

Try to see if you can spot yourself in any of these 7 common HTML Resource Box slip-ups, and then you can make improvements on the HTML resource box you submit with your next article:

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Resource Box Rehab: Why Should I Go To Your Site?

We've had an amazing outpouring of interest in the Resource Box Rehab Lab we've recently opened up, and little by little we're trying to help folks with some specific common resource box pitfalls and opportunities. 

Recently we talked about how important it is to NOT just include a link with no other information in your resource box.

You really want your resource box to have an "About the Author" feel to it rather than "this is an ad for my site" feel. 

I noticed many entries that did have an "About the Author" feel to them, which is a great start! But after telling them who you are and why you're an authority on this topic you're writing about, you need to give them a specific reason to click your link and go back to your website. 

Let me just pick out a few examples from our entries in the Resource Box Rehab Lab:

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How To Create A Monthly Article Writing Schedule

Image by pallotron

I've told you previously how consistency is key with article marketing, and it is–while you don't want to go overboard and submit gobs of article in a short span of time, you do want to submit 1 to 8 articles a month, steadily over an extended length of time. 

The challenge that I find myself and many other authors running into is being steadily creative and productive with my article writing month to month. If I'm left on my own with no planning at all, I may do well for one month, but then the next month life seems to "get busy" and I slack off on my article writing efforts. 

I know that sometimes unavoidable things happen in our lives that make us put our marketing efforts on the back burner, but many times what holds me back is a lack of planning, of just thinking "Oh, I'm sure I'll get those articles written somehow, sometime, somewhere this month."

Time and time again, I notice that when I get very specific about when, where and what I'll write, then I manage to stay right on track with my writing with minimal effort.

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