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Alright, so we all know that by submitting articles you can drive traffic back to your website.
Here’s how that works:
For every article you submit, you will include a resource box that has a link to your website. Each time that article is picked up for publication, you receive a precious one-way backlink to your site.
But what do you do if you have more than one site associated with your main site?
Let’s say you have a main website, a blog, a Squidoo lens, and you also want to deep link to specific pages on your website and blog–what do you do?
You know I recommend having a single link in your resource box, so does that mean you have to write a different article for each web page you want to drive traffic to?
Definitely not, if you get a little clever and take advantage of the free ArticleLeverage™ tool we offer our members at SubmitYOURArticle.com.
Let me walk you through how I use this tool for my own article submissions:
For myself, I do article marketing for at least 4 web pages associated with my site:
What I’m saying is that with just one article, I can drive traffic to all of these web pages.
How is that possible, you ask?
Let’s look at the area in ArticleLeverage™ where we can create variations for our resource boxes:
1) As you can see, my original text resource box was linking to SubmitYOURArticle.com.
2) My second resource box has different wording and is equipped to drive traffic back to our article directory at http://www.submityourarticle.com/articles.
3) My third resource box has a different focus (still on the topic of article marketing though), and it is linking back to our Squidoo lens “The Ultimate Guide To Article Marketing“.
So, here I have one article that is driving traffic to multiple websites. In ArticleLeverage™ you can create limitless variations, so if you had a number of web pages all on the same topic you could create 5, 10 or even more resource box variations linking back to different web pages on the same topic.
In fact, even if you don’t want to create article variations, it may be worth your while to go into ArticleLeverage™ and just skip to the step that allows you to create resource box variations. That alone would be a great use of this tool.
Why Would You Want To Link To Multiple Sites from One Article?
Great question–why not just write separate articles and have all of the links going back to one site?
What’s the benefit of dispersing the sites you link to from one article?
Well for one thing, it allows you to build links in a more organic way. Rather than building 500 links to one site within a short span of time, you can spread those links out over several sites (all on the same topic) so that the links for each site build up more slowly. Supposedly Google appreciates the slow and steady build up of links over one burst of links generated all at once.
Also, it allows you to do some deep linking to pages on your website. While you might not feel like writing an article specifically to link to a particular post on your blog or a particular page on your site, it would be very easy to just write one more resource box variation that was deep linking to that web page.
While most of the time folks concentrate on building links to their main domain (for example, www.SubmitYOURArticle.com is my main domain), there is also benefit to building PageRank value for a variety of pages on your website, and not just the main page.
You do this by deep linking — meaning linking to pages on your website that are not the main page. An example of a deep link is our article directory at http://www.submityourarticle.com/articles.
On a blog, a deep link would be to a specific post, or a specific page.
Some qualifiers:
*You may think you’re killing 5 birds with one stone by putting 5 links in one resource box going to different sites, but that is just not true. For optimal click throughs, spend your efforts trying to drive traffic to a single site. (One site per resource box)
*As always, consistency is key when you’re doing any type of online marketing, including article marketing. We do article marketing over the long term, submitting 1-8 articles each month. Even though we can submit one article and drive traffic back to several sites when we use ArticleLeverage™, we still need to be consistent in our submissions in order to get the results we’re after.
So, using ArticleLeverage™ to create multiple resource boxes to drive traffic to multiple sites does not mean that you can submit fewer articles.
*When you’re creating your resource box variations, all of the web pages you link to should be on the same topic as your article. Like I showed you above, I have at least 4 web pages that I like to drive traffic to related to SubmitYOURArticle.com. So, any article I write on article marketing would be appropriate to market any one of those web pages.
This would not be true if I had websites on other topics. You can use this trick with ArticleLeverage™ only if your websites are all on the same topic.
*If you only have one website, then this stuff doesn’t apply to you–don’t worry about it!  You’ll do fine linking to one website from your articles.
If you’re already a member of SubmitYOURArticle.com, think about how you could apply this technique to your own use of the service. If you aren’t a member yet and would like to take advantage of ArticleLeverage™ so that you can drive traffic to multiple sites with one article and also create limitless article variations, we’d be happy to welcome you. You can sign up here.
Article Distribution Service (SubmitYOURArticle.com)
Posted: Thursday, October 30th, 2008 at 9:24 pm
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December 8th, 2008 at 12:05 am
Great Article Steve.
December 18th, 2008 at 4:48 pm
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January 16th, 2009 at 10:57 pm
The trick, if there is such a thing, is variety. Make certain you collect a steady and varied collection of links
January 19th, 2009 at 3:34 pm
Yes, it’s best to have a 100 links coming from 100 different sites rather than 100 links coming from just one site, but I’d also like to add that you want those varied links to be coming from sites that relate to your own site. Obviously if it’s an article directory they have different categories and one of those categories will likely pertain to your site, so that counts as being a link from a related or complementary site.
February 26th, 2009 at 4:34 am
Love your articles. Article leverage is a great little tool. Simple to use too, unlike “jetspinner” that i struggled with forever and never was able to make it work right.
February 26th, 2009 at 5:32 am
Great idea. I have articles written for me and submitted to ezine articles. Could I then take those articles and submit them with submityourarticles with differant resource boxes.
February 26th, 2009 at 3:09 pm
Great pure educational information. With the help
of and article submission service you can I agree
get 100’s of links.I”m starting to go back to all my blogs that I created and linking the posts to a new article and then submiting it to article directories. It takes time but boy is it powerful.
matthew w faulkner
March 2nd, 2009 at 5:40 pm
Hi Madison,
Thanks for your question–
When you use SubmitYOURArticle.com there is no need to manually submit to article directories, such as Ezine Articles. We have a very large distribution network of publishers that’ updated daily, so it really takes a lot of the work off of you.
Just enter your article into our site, and then submit the article, and it will go out to all the publishers on our list that accept articles on your topic. Yes, you can use ArticleLeverage to create different resource boxes for each article.
But, if you have submitted the articles already to Ezine Articles, you would want to turn off distribution to that site (we can do that for you or show you how) before submitting the same articles through our service. If you don’t turn off the automatic submission to EzineArticles, we will submit to them and then they would get the article twice (which isn’t a good thing!).
So, if you use SubmitYOURArticle.com, for future articles there is no need to manually submit to Ezine Articles, and if you’d like to submit past articles that are already at EA, then we can turn off distribution to that site.
I hope that helps!
March 16th, 2009 at 10:17 am
Nice and practical information on how to build good,quality links for seo, traffic and internet money.
April 9th, 2009 at 11:41 pm
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April 15th, 2009 at 2:59 pm
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