Comments on: Reader Question: How Can I Use Keywords In My Articles To Please Search Engines And My Target Readers?

By: Jim DeSantis

Jim DeSantis — Wed, 28 Oct 2009 15:28:20 +0000

Great step-by-step with some depth, FINALLY! So much of this “keyword in your articles” stuff is superficial on the web.

I might expand on BlogMoneyMania’s question, if I may.

When you see websites in the top 10 for popular keywords, you will also see millions of competing websites they outrank. In Google Search, look at the upper right of the search results page and you will see the competing sites total.

Those that are on page one (top 10) against millions of other sites usually have hundreds, even thousands, of quality backlinks pointing to them plus good onpage and offpage SEO that got them there. Can you compete with this? Probably not at this stage.

The answer is – long tail keywords with low competition as a basis for your article content.

I use MicroNicheFinder for keyword research. I look for searches of 30,000 per month or less when selecting keywords then I look at Commercial Intent, that is, how likely people are to clickthrough to what I am promoting. I go with those which, by the way, are usually about 20 long tail phrases.

I would rather have 300 targeted viewers a month for a long tail keyword phrase than 10,000 curiosity seekers any day!

The only exception would be if you are only interested in drawing traffic to “junk” made-for-Adsense sites to make money. In that case be prepared to build hundreds, if not thousands of such sites.

I hope this helps.
Jim

By: Steve Shaw

Steve Shaw — Mon, 06 Jul 2009 01:15:29 +0000

You might want to use a keyword research tool to see what the best keywords would be for your niche.

Here are a few keyword research tools here.

The most helpful ones are the ones that will tell you 1) the demand, and 2) the existing supply.

A keyword may be very popular, but if the market is already saturated with sites that are fulfilling that demand, then you’re going to have a tougher time. I like using WordTracker for this:

The paid version of WordTracker will give you the Keyword Effectiveness Index (KEI) number. The higher the KEI, the more popular the keyword is, and the less competition you have. As we said earlier, it is possible that a keyword has a high search volume but that there are already bunches of websites supplying that demand. What you’re looking for are keywords (or keyword phrases) that is being searched frequently, but that don’t have many websites addressing them.

It’s worth it to do that research yourself–I would not recommend using the same keywords you see others using without doing your own research.

By: BlogMoneyMania

BlogMoneyMania — Mon, 06 Jul 2009 00:16:19 +0000

Been blogging for awhile using keywords. Not sure if my niche is just too saturated. I see people using very obvious keywords on 1st page of Google for internet marketing such as”make Money Online”

Wonder if I should start using those?

By: Jane Morrison

Jane Morrison — Sun, 05 Jul 2009 22:59:40 +0000

Thank you for validating how to write while keeping SEO and keyword placement included.
I like to idea of identifying the keywords and writing content from there.

By: Kaye Dennan

Kaye Dennan — Sat, 27 Jun 2009 23:28:35 +0000

If you find the right long tail keywords you can get up the pages quicker and also if you are doing PPC advertising you can get front page relatively easy, which also means cheaper cost most of the time (depending on the keywords).

By: Edward C Dumchus

Edward C Dumchus — Sat, 27 Jun 2009 22:22:15 +0000

Thanks for making this so clear, I have been trying to write content that is valuable to my readers, it’s helpful to think that it will also be valuable in the eyes of the search engines, too. It seems obvious after reading your article, that search engines are trying to please people,too, but I had been worried that content aimed at readers would not rank in the search engines.

By: Creative Article Marketing » Blog Archive » SEO Resources For Article Marketers

Wed, 03 Jun 2009 23:01:48 +0000

[...] How Can I Use Keywords In My Articles To Please Search Engines And My Target Readers? – a 2 step process for effectively using your keywords to grab the attention of readers and also appeal to Google. Covers using long-tail keyphrases in your articles, and how you can create a blanket coverage of all applicable keywords, all directing readers to your site. [...]

By: Creative Article Marketing » Blog Archive » Web Writing For Search Engines And Humans

Sun, 24 May 2009 23:04:11 +0000

[...] Long tail key phrases are the longer search terms that a search would type into Google to find information on a topic in your niche. Your main keyword phrases will usually be between 1-3 words long, but your long tail key phrases can be 4, 5, or 6 words long. Your main keywords target general topics, while the long tail keywords are very specific. Because the topic is so specific, it is easy to write an article about a long tail key phrase. Since the topic is so specific, it’s also easier to rank highly for that search term. For more detailed information, please see this post. [...]

By: Creative Article Marketing » Blog Archive » How To Get A Higher Search Engine Rank

Mon, 04 May 2009 14:51:27 +0000

[...] How Can I Use Keywords In My Articles To Please Search Engines And My Target Readers? [...]

By: David Glassey

David Glassey — Thu, 05 Feb 2009 21:50:46 +0000

Thank you for this valuable information. It really helped me learn the best way to write value rich content.