• How To Create A Resource Box: The Ultimate Guide

    How Do I Write A Resource Box?

    If you’ve just started Article Marketing, the concept of a Resource Box may be new to you.

    I’ve written many articles on the topic of ‘how to create a great resource box’, and I thought it would be a good idea to compile and organize them in one place so that you will have a ready resources when questions arise.

    Here are some of the classic articles on how to make a strong resource box: Read more… | Article Distribution Service (SubmitYOURArticle.com)

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    none Posted by Steve Shaw at May 28th, 2009 | Comments (4)

  • Web Writing For Search Engines And Humans

    Web writing

    Web writing tricks

    One of the most often asked questions I get concerns whether an author should write articles for search engines or for actual human readers.

    I recently received this question from a reader:

    “What I really want to figure out is what type of content will bring the readers to my website and then convert them into buyers and also, do I really need to keep using different variations of saying the same thing over and over to please the search engine spiders?”

    Good question–The answer is that ideally you would write content that is helpful to your target market, but that is also optimized to catch the attention of search engines.

    Easier said than done, eh?

    It can seem like a perpetual tightrope to walk–what do the search engines want to see -vs- what will appeal to my target market–, but I encourage you to relax and not over think things.

    Article marketing is a work in progress, something we do continually over the lifetime of our websites and, as with any skill, we can improve our writing and naturally increase in our skill without the pressure to be the absolute best writer/article marketer on Day 1.

    This is a process, and instead of getting bogged down in trying to do things perfectly (not really sure if there is a “perfect” way to do things anyway :-) ), it’s helpful to focus on starting where you are and then improving over time.

    I’d like to go over a few approaches you can take when you’re trying to meld the needs of your human readers with the desire to appeal to search engines.

    Read more… | Article Distribution Service (SubmitYOURArticle.com)

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    none Posted by Steve Shaw at May 25th, 2009 | Comments (0)

  • Reader Question: Can I Submit Blog Posts As Articles?

    Article Marketing & Blogs

    Article Marketing & Blogs

    I love getting questions from people, and I figure if one person was asking the question, then there are probably several others who are wondering the same thing.

    This question concerns how having and blog and doing article marketing can interrelate with each other, and if it’s alright to get double duty out of blog posts and submit them as articles.

    Reader Question:

    “Is it okay to write an article and use it as a blog post as well as submitting it to an article directory? I know they do a quick search when I submit an article to verify that the work is original, but that won’t find not-yet-published articles at other sites nor will it find an article just published to my blog but not yet indexed by search engine.”

    Answer:

    Yes–I do this, although there is an order to follow in re-purposing content like that:

    Read more… | Article Distribution Service (SubmitYOURArticle.com)

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    , , , Posted by Steve Shaw at May 21st, 2009 | Comments (2)

  • Article Marketing: How Can It Impact My Business?

    submit-articles-ripple-effect

    If you’ve ever felt overwhelmed by the thought of getting an article written, it helps to pull back and get some perspective on the reason why you’re spending time writing and submitting articles.

    Here’s the reason why you started article marketing:

    You wanted to drive traffic to your website. You wanted to advance your business.

    You wanted to become a player in this online arena using a marketing and search engine optimizing tool that you actually understand.

    You can write articles, and even if you don’t think you’re that great at it you know that you can definitely get better.

    You are working as a solopreneur or in a small business, and you need to capitalize on the online tools available to you to increase your reach and extend your company’s exposure on a budget.

    Think about it–

    Every time you submit an article, it’s like you’re sending a sales agent out into the community.

    After you hit the “Submit” button, your articles go out into the world and go to work for you.

    Read more… | Article Distribution Service (SubmitYOURArticle.com)

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    , , , , , Posted by Steve Shaw at May 18th, 2009 | Comments (1)

  • Reader Question: What’s The Best Way To Build Backlinks In Just One Day?

    Link Building with Article Marketing

    Better SEO is the pot of gold at the end of the link building rainbow.

    Reader Question:

    “What are some of the best strategies for writing, submitting, and gaining more backlinks from articles in any given one day period.”

    My Answer:

    Article marketing is a great way to build links and the actual link building with article submissions is much more quick than with most other methods, especially if you use an article submission service like SubmitYOURArticle.com.

    However, I want to caution you that the idea is not to do anything in “just one day” as it takes time to see results of your link building efforts.

    Why is that?

    Read more… | Article Distribution Service (SubmitYOURArticle.com)

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    , , , Posted by Steve Shaw at May 14th, 2009 | Comments (1)

  • Article Marketing Tips Interview with Steve Shaw

    Article Marketing Tips Interview

    Article Marketing Interview

    If you’ve been considering article marketing for a while, but perhaps you’re unsure what it is, or how it can benefit you, listen to this now:

    http://www.marketingtipsuk.com/articlemarketing/

    Mark Bowden, an internet marketing specialist from the UK, has just interviewed me on various aspects of article marketing for his own clients – but I twisted his arm (just a little!) and he’s agreed to make this available for you too.

    There’s good bit of valuable information in the free audio interview, which is almost 40 minutes long.

    So if you want to find out how article marketing could make a huge difference to the visibility and success of your website – including the one key factor that will either make or break this as a strategy for YOU to use – take a listen now:

    http://www.marketingtipsuk.com/articlemarketing/

    Photo Credit: Microphone

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    none Posted by Steve Shaw at May 11th, 2009 | Comments (0)

  • How To Write A Resource Box

    The resource box is the short author bio that will sit below your article each time that it’s published. The resource box is super important because:

    1) It contains a link to your website. This means that every time your article is republished, you build another backlink.

    2) It establishes expertise–in your author bio, you will give the reader some indication of why you should be regarded as an authority on the topic.

    3) It gives you a chance to encourage people to click through to your website. People will see a link in your resource box, but they will not necessarily click the link unless you give them a reason to. The text you use in your resource box has the power to convert readers into clickers! When people click the link in your resource box, you’re building targeted traffic to your website (which is what you’re after!).

    As you’re crafting your resource boxes, here are some things to keep in mind: Read more… | Article Distribution Service (SubmitYOURArticle.com)

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    , , , , , Posted by Steve Shaw at May 11th, 2009 | Comments (5)

  • Article Writing: How To Find Great Topics

    Brainstorming Article Ideas

    Brainstorming Article Ideas

    What Should I Write About?

    This is probably the most common question I receive, and one that I sometimes find myself wondering for my own article marketing campaigns!

    Even if you’re an experienced writer, I think we all run dry on ideas sometimes, and it helps to have some tricks for stimulating those creative juices and getting the ideas flowing.

    I’ve written many resources on the topic of ‘how to find an article topic’, and the links below are to some of the key posts on this topic.  I hope you’ll find this to be a useful reference.

    Read more… | Article Distribution Service (SubmitYOURArticle.com)

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    none Posted by Steve Shaw at May 7th, 2009 | Comments (10)

  • How To Get A Higher Search Engine Rank

    article-submissions-ladder

    I was talking to a friend this past weekend, and in my discussion with him about his efforts to market his website, I realized that he had a completely upside down idea of exactly what he was supposed to be going for when trying to drive traffic to his website.

    He had thought that the idea was to make results turn up in Google when someone did a search for his name.

    This is actually not the case, although a side effect of having a well marketed site can be that your name has search results that are actually about you. But that is not the main goal when you’re marketing your site.

    Think about it this way–who would be typing your name into Google?

    Read more… | Article Distribution Service (SubmitYOURArticle.com)

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    , , , Posted by Steve Shaw at May 4th, 2009 | Comments (3)

 
     
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