Thanks so much for your question. Generally the best idea is to get as many people clicking through as possible onto an email list – that way you can follow up with them, bring them back to the site multiple times, have more chances to clinch the sale, and so on. This is basically how you can achieve long-term traffic growth through article marketing.

I hope that helps!

There is one question that I have which I don’t think you’ve ansered which is what is the best type of landing page for your resource box to link too.

Would another more detailed article work best or should I present prospects with a sales page. Maybe a squeeze page colecting name and email would work best.

What do you think?