How Can Article Marketing Help My Local Business?

Submit articles to market your local business

Getting global exposure for your website and reaching customers all over the world are two perks of Article Marketing, but what if global domination is not your thing?

What if you own a dry cleaning business in Madison, Wisconsin?

Or you’re a real estate agent in Ontario, Canada?

Or you operate a bakery in Marrakech, Morocco?

If you own a local business, you want to attract customers who are in your neighborhood or city. Can article marketing work for you?

Yes!

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10 Quick Tips For Using Keywords In Your Article Submissions

Using keywords in your article submissions is a whole lot easier than you might think.

It’s great to know what your keywords are, but sometimes it seems like authors are just not sure what in the world they’re supposed to do with the keywords once they’ve researched them and are ready to start submitting articles.

I hear ya!

I know that this topic can seem confusing sometimes, but it doesn’t have to be.

Here are some essential but quick tips for using your keywords in your articles:

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What Is The Best Type Of Link To Use In My Resource Box?

Your first question might be,  “Well, what are my choices?”

Let’s start at the beginning–When you’re creating your resource boxes, your options are a text link and an HTML link.

A text link looks like your website address written out. For example, the text link for my website is this:

http://www.SubmitYOURArticle.com

It is just the text (the letters) that form my website URL hyperlinked so that when someone clicks on it they are taken back to my site. From looking at the link, you can clearly see what my website address is.

When you’re submitting your article at SubmitYOURArticle.com, to create a text link, all you have to do is type in your complete URL (http://www.yourwebsite.com) into the text resource box, and a link will automatically be made.

A HTML link is created by hyperlinking certain words. When you click the words, you are taken back to the website, but you cannot see the website address from looking at the link (unless you hover your cursor over the link).

The words that are hyperlinked with the website address are called the anchor text.

Here is an example of a link with anchor text:

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Do I Really Have To Think About Keywords?

I know that sometimes the sheer volume of information you’ll run across concerning Article Marketing can be a bit overwhelming for a newcomer.

You can start to wonder–”Do I really need to do such and such? And if I do need to do it, I think I might be out of my depth!”

Please, if you’re a newbie to article marketing let me set your mind at ease.

First off, you aren’t alone–there are many, many others who are just starting to learn about article marketing.

Secondly, you don’t need advanced knowledge of anything technical in order to do article marketing.

What about keywords?

Is it a “must-do” sort of thing, or can you skip that?

Let’s take a look at a question that I recently received from a reader:

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My Top 5 Article Marketing Tips

If I could sit across a table from you and give you some advice on just a few main things to keep in mind as you carry out your article marketing campaigns, this is what I would tell you:

1) Vary your keywords.

Yes, knowing what your keywords are and using them appropriately in your article submissions can help you maximize your results and really target the types of readers that you’re reaching.

I just want to caution you though, to vary your keywords in your articles–don’t just target the same words every time. The reason for this is that overusing a keyword in your submissions can make it appear as if  you’re trying to manipulate Google, which Google doesn’t like.

2) Focus on writing quality articles.

It may be tempting to just crank out article after article thinking that the goal is submitting a certain quantity of articles so that you can receive the backlinks, but quality is important as well.

Article marketing is not just about the initial backlinks–the goal is to produce and widely distribute educational, helpful content on a niche topic that will continue to hold its value for readers for years and years to come.

One of the major perks of article marketing is that the backlinks build over the lifetime of the published article.

Why do the backlinks continue to build?

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3 Ways To Make Your Articles Easy To Read

SSL Makes Articles Easy To Read

I’ve written a ton of articles, and if you’ve been writing for any length of time you’ll probably notice that you’ve developed certain patterns that you do pretty much ever time your write that help you get the job done quickly and with a level of quality that is consistent for your entire library of articles.

For myself, my formula is as simple as SSL.

What does SSL stand for?

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SEO Resources For Article Marketers

Google & Article Marketing

It is not necessary to know the ins and outs of how Google works and how Article Marketing influences search engine listings to see positive results from your article submissions.

You can progress and see the benefits if you write articles on the topic of your website, submit articles consistently, and craft strong titles and resource boxes.

However, you must know that Article Marketing is inextricably linked with SEO, and when you’re feeling up to it there are some more advanced things you can do to with your articles that will capitalize on the SEO benefits of Article Marketing.

How Do Google and Article Marketing Interconnect?

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How Does Article Marketing Drive Traffic To A Website?

An increased search engine rank can build traffic for the long term.

One of the most common areas of confusion is exactly how Article Marketing works to drive traffic to a website. The answer probably has more levels than you would think, and a better understanding of how Article Marketing works can help you know what to expect.

Recently I received this question from a reader:

“I have asked several “experts” this question and not been convinced of the answers. My question is in relation to the tactic of using article marketing to drive traffic. If the target market does not utilise popular article directories as a source of information then is there any point in spending time submitting to directories? If keyword searches in article directories do not display information in the market niche can one assume that this format in not applicable to the niche?”

Those are some great questions–let’s go through them one by one…

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