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3 Secret Tricks For Luring Readers Back To Your Website
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  lure 
  Originally uploaded by shari c

Have you ever spent hours on your article, been eager to get it submitted and off to the distribution network, and then at the last minute threw together a resource box that didn't have much thought behind it? 

I think we've all been there, especially in the early days of our article marketing campaigns before we realized the power of that little box. Yes, that's the place where you get to include a link to your website, and some folks put little more than a link back to their site in that precious area underneath the post.  

But the resource box has the potential to do much more than just build links to your site–your resource box is the one place where you can talk about your own business/website and entice the reader to click through to your site.  

But how do you entice and lure in 450 characters or less? Great question! Don't worry, it's not difficult, but it does take some strategy. If you want to get the maximum benefit from your resource box, just follow these 3 tips:

1) Tell the reader exactly what to do and why. When creating a really strong resource box, tell the reader exactly what you want them to do and be as specific as possible.

Let's understand the reason behind the extreme attention to detail. Think like the reader–

Most readers are not giving 100% of their attention to reading your article. They're looking for specific information for a certain need, and at the same time their phone is ringing, they've just noticed the incoming mail chime on their email, they're trying to finish up a report for work, and perhaps their children or co-workers are gabbing in the background.

When we're writing our articles it may seem very clear to us what the next step is–'if you like this article then click through to my website for more valuable information!'–but we're giving our article 100% of our attention, and the reader is probably just trying to glean the basic information that he/she needs at the time with a million distractions going on. 

This is why we need to specifically tell them what to do and why

Let's look at an un-inspirational resource box:

"Steve Shaw develops systems and software to help you succeed in your online business. [link here]"

Eeek! Why should we go back to my website? What is there for you? The reader needs to know or else they have no reason to click through. 

We need to make it more specific–tell the reader what to do next and why.

By editing it in a simple way we can significantly improve the number of click-throughs:

Steve Shaw develops systems and software to help you succeed in your online business. Want to learn more about how to publish articles for profit online? Claim Steve's popular free ecourse, available at: =>

[link here]

A reader would be much more likely to click the link in the second version of the resource box. Why?

Well, Joe Reader can find out more about a topic he's interested in by clicking through. Also, he should grab that e-course because it's 'popular', which plays on the herd instinct. It's free – yes, people are always on their guard and want to be assured that they can get more information with no obligation to buy anything. In addition to this, he's very helpfully guided them from the article on to the next step–go grab the free e-course.

Joe Reader has an assignment, a direction in which to go next, and that message comes through clearly to him even though he has a million other things on his mind and is surrounded by distractions. He knows what to do next, and he has a reason for the action.

You may have also noticed something interesting with the resource box above–I use this symbol => to help move the reader's eye to the link. It's an effective technique, and I think the reason why is because that arrow is action oriented. When you see an arrow, you naturally want to see where it's pointing. (That isn't a hard and fast rule–you can choose to do it or not do it.)

Also, you'll notice that the link is on a new line–aha! Perhaps you haven't seen that technique before. Did you know that it is often preferable to put your URL by itself on a new line, so that it stands out better to increase click-throughs, and to avoid any possible problems with individual publishers if the article is wrapped incorrectly when published? Well, now you do!

2) Customize your resource box to the article. So, you've garnered the attention of a reader, and she's been interested enough to read your article–why not capitalize on your reader's peaked interest by continuing what you started in the article on into the resource box? That makes sense doesn't it?

Suppose your article was about "7 Top Tips for Baking Homemade Bread" (or whatever). Your resource box can continue in the vein of your article and say: 

Julia Brioche is an accomplished pastry chef. If you found these 7 bread baking tips helpful, claim your free e-book showing you how to bake 50 tasty bread recipes, available at =>

[link here]   

What should the reader do after reading the article? Go to the author's website. Why should they go to the author's website? To claim their free e-book on the topic that they're interested in!

Of course you don't need to have a free e-book or an e-course to lure a reader to your site, but you must have something to offer readers to entice them to click.

Maybe you have a blog that has a post containing 50 more baking tips, maybe you have a newsletter–if you can't think of anything special at your website that would lure a reader from your article, then you must create something. You absolutely must have a reason for the reader to click through, or she simply won't.

3) Use a single link. It seems like some authors think–"Since I get to link back to my website in the resource box, I want to include as many links as possible!" Sometimes people include multiple links to increase the chances that a reader will click through, but actually the more links you include in your resource box, the less likely a reader will click!   

Think about it–we have a very limited amount of space in our resource box, and we need to use our words wisely. If we concentrate on convincing the reader what action she should do next and why, she will be more likely to click through. 

On the flip side though–if we just hurl links at her and don't give her enough reason to click, then she won't. Multiple links in a resource box leads to reader confusion and it dilutes the potential power of your resource box call to action.

So, stick to one precious link in your resource box, and focus all your efforts towards encouraging the reader to click this link. For maximum effectiveness, avoid hyped up or promotional language; just offer the reader further information that will be of interest to them.

Were these tricks helpful? I hope so! 

Does anybody feel like they are a resource box ninja? If y
ou have any other tips, please don't hesitate to share–we'd love to hear what's worked for you!

Post based on the article: Making Your Resource Box … Work! 


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46 Responses to “3 Secret Tricks For Luring Readers Back To Your Website”

  1. Connie says:

    You are absolutely right. By the time I get the article writen, uploaded and leveraged I’m pretty much tired of the thing and just want it completed. I’m going to focus on the resource box and incorporate your suggestions. I’ll watch my stats here and at hit box.

    Thanks

  2. Steve Shaw says:

    Hey Connie,

    That’s great–it makes such a difference if we pay close attention to what our resource box says (and I totally know how you feel about being tired after writing an article :-) )

  3. Richard says:

    Just published my first article, and never fully understood how write action text for the resource box. Thanks for your suggestions!

  4. Steve Shaw says:

    Hi Richard,

    You’re very welcome! I’m glad we could help :-)

  5. [...] She knows that her well crafted resource box (rather than her article) is the appropriate place to talk about herself, her business, and her website.  [...]

  6. Richard says:

    I found this article most helful ..thank for taking the time to write it,,,it will change the way I do my boxes in furture

  7. I’ve always wondered how people decide what to put in the resource box. This clarifies things. Thanks!

  8. Steve Shaw says:

    Hi Niche Content–You’ve very welcome! :-)

  9. Sue Atkins says:

    I love the fine tuning information and the attention to detail you give as I have found it makes all the difference – keep up the great advice…. and thanks !
    Sue Atkins

  10. Daljit says:

    This is an excellent article..I will follow your advice for writing my resource box.

  11. Steve Shaw says:

    Hi Sue,

    You’re welcome! Thanks so much for stopping by :-)

  12. Steve Shaw says:

    Hi Daljit,

    Thank you–yes, if you follow the advice we have here you will create a KILLER resource box!

  13. lee saunooke says:

    so in the resouce box i can tell people why i think my article was good, who i am and go to my website, say to sign my emial list for a 10%discount coupon to purchase in 30 days??

  14. Steve Shaw says:

    Hi Lee,

    In your resource box I wouldn’t tell folks why you think your article was good–if your article really is good, there will be no extra convincing necessary :-) .

    In your resource box you will tell about yourself and/or your business, and give the reader a reason to click through to your website. The reason you mentioned sounds like a good one!

  15. Bob says:

    Can you give me an example of using anchor text in the author block on a separate line? Let’s say the anchor text you want to use is “article marketing.” Thank you.

  16. Steve Shaw says:

    Hi Bob,

    That’s a great question–I wouldn’t put anchor text on a separate line, as anchor text is used in HTML resource boxes and those words are embedded in your resource box as a natural part of the text.

    See, look at this article and check out the resource box:

    http://www.submityourarticle.com/articles/Sharon-Sarmiento-1563/submit-article-35453.php

    You’ll see that the anchor text of “submit articles” is not on a separate line, but is in the middle of the resource box as those words naturally occur.

    The text link at the end is on a separate line. It is often preferable to put your URL by itself on a new line, so that it stands out better to increase click-throughs, and to avoid any possible problems with individual publishers if the article is wrapped incorrectly when published.

    I hope that helps–great question! :-)

  17. Great Stuff I have yet to write my first article so this is valuable information thanks for educating me on the importance of the resourse box and the fact that one must give it more thought.

  18. Walter says:

    Your tips and suggestions related to article marketing are appreciated.

    My success comes from following success.!

  19. [...] Remember, you are not trying to sell anything or convince folks to visit your website in your article. The way you lure traffic back to your website is by creating a helpful article and writing a great resource box that inspires folks to click! [...]

  20. Coleen says:

    Hi Steve,

    I wanted to let you know that your information is invaluable.

    I have recently started an online writing business. I am a writer, not a marketer, however i do understand the neccesity of learning how to effectively market the articles i write for my clients as well as myself.

    You have helped me to understand how I can provide a better service to my clients.

    Thnak you so very much!!!

  21. Leia says:

    Your information has been very helpful and informative. I do apprecite your insight and the insight of others.

    Thank you so much,

    Leia

  22. smithveg says:

    Thank for pointing me the fault i have always made.
    I always put 2-3 link back in my resources box. That’s not a good idea in fact.

  23. tushar says:

    Thanx for the wonderful tips regarding the resource box,i have implemented this and the results are amazing.

  24. I am glad I found this page as it has brought my attention to the real power of the resource box in that it is not to be used as a direct sales pitch. Looking forward to a massive improvement in sales.

    Appreciate it,

    Trevor Willoughby

  25. Ken Trueman says:

    You are absolutely correct.
    I also have a tendency to write the resource box as a last minute addition.

    I have now written the resource box for my next series of Articles to promote a particular site and I have to say, using some of your ideas, it is the best one I have done so far.

    In fact, I need to start writing Articles now as I am excited by the potential of my resource box.

    What did I learn then?

    Apart from the rewording of the resource box and the reward offering something to the reader, possibly the best tip is to write the resource box FIRST.
    Regards
    Ken Trueman

  26. Thanks, Your information is helpful and makes the whole process simple. Herb, author of ” The lobster and the chicken”

  27. Judy says:

    Hi Steve,
    I’m geting mixed messages on how many links to put in resource box. My webmaster says two, one with the free offer and link to site, and the other one below on a separate line for Google and other search engines to boost rankings.

    What’s your take on this?
    Thanks for good information,

    Judy

  28. Steve Shaw says:

    Hi Judy,

    I recommend using a single link since you don’t have room in your resource box to entice readers to go back to multiple websites, and oftentimes when a reader is confronted with many links in a resource box it looks confusing and decreases the odds of a click-through.

    Google will recognize the link anywhere in the resource box–you do not need to put the link on a separate line just for Google, although I do put my links on separate lines because I think it draws more reader attention to the link, and it can also help with formatting (so that your URL doesn’t somehow get chopped in half when someone republishes the article).

    I hope that helps :)

  29. Hi Steve,
    I almost didn’t read these tips, because I figured, “I’ve been writing for a long time – I know what a resource box is.” Wow! Did you open my eyes!

    I, too, have fallen into the trap of trying to jam a pitch to visit 2 different websites in the resource box. Shame, shame, shame on me!

    I just joined SubmitYourArticle.com yesterday, and just in the few hours I’ve had to dig in and read through your information, I’ve already learned new techniques that I believe are going to improve my site visits in a big way.

    Thanks so much! I can’t wait to work with you and your team.

    Ok. Back to work! Time to update my Resource Box…
    Cheers,
    Kathy :)

  30. Peter George says:

    Steve,
    Thank you for the tips. I am incorporating them in my resource box from this point on.

    Peter George
    The More Clients More Profits Coach

  31. Simple truths loaded with valuable information. Just how it should be.

    Thanks,
    William Davidson
    Editor-Joewarrior.com

  32. Gerhard says:

    Hi Steve

    WOW, boy do you have some knowledge on this, you truly are the expert. Thank you for making this information available, this is really good info.

    I have recently started with article writing, and this will definitely help a lot to increase traffic to my website.

    Take care.

    Gerhard

  33. [...] 3 Secret Tricks For Luring Readers Back To Your Website – My 3 best tips for increasing click-throughs from your resource box to your website. [...]

  34. I was just getting ready to write my first article. Thanks for the tips. I will try to include them.

  35. Bill says:

    I just got my subscription to SubmitYourArticle and I am so excited to get writing and submitting. Thanks for all the great tips on the website.

  36. bryant suggs says:

    This is a lot of valuable information for a new kid on the block like me.While life’s expierences teaches us a lot, with each new direction, we learn that there is so much more to learn.
    Thanks,
    Bryant Suggs

  37. I’m confused as to the link text. Should it just be my domain name or choose a keyword rich link. I’ve also read somewhere in my jungle of article reading where it’s best to include different anchor text, not including the same thing article after article.

  38. Steve Shaw says:

    Hi John,

    Great question:

    For your the HTML resource box, you for sure want to use at least one link that is comprised of anchor text–your anchor text is your keyword phrase. In an HTML resource box, you can additionally use a link that is your written out URL–some people like to do that.

    When you are using keywords in your HTML resource box, you should vary the keywords. Let’s say you have 10 keyword phrases–create 10 resource boxes and alternate using them with your articles. This makes it so that one keyword phrase is not linked all the time. If you do link to the same keyword phrase every time in your HTML resource box, it can appear manipulative to Google, which is not good.

    Here is some further info you may find helpful:

    How To Use (And NOT To Use!) The HTML Resource Box

  39. Thanks for such a great lesson.
    I have already seen an improvement in my resource box and expect to get more click thrus.
    But I do have one question. where do I get the little arrow that you use to lead to your link? Is it somewhere on my keyboard?

  40. Steve Shaw says:

    Hi Terrence,

    The little arrow is made by the equals sign (=) and the greater than sign (>) on your keyboard. So, putting the two together, it looks like this:

    => making an arrow

    I hope this helps!

  41. Hi Connie
    Thanks for the enlightening information. Some article submission sites allows up to three urls in the resource box so it’s much better to use just one?

  42. Bruno says:

    Really good tips! I will use the arrow and the url on the next line tips. Thanks

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