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Article Marketing Success: 5 Insider Tips For Getting Articles Accepted By Publishers
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Since  all publishers make up their own editorial guidelines, how can you know what to shoot for when you’re creating articles?

While each publisher may have a few different preferences, by and large most quality publishers are looking for a lot of the same things. Here are 5 of the most common editorial rules that quality publishers have (and we’ll cover each one of these more in depth in our next 5 upcoming posts):

1 – The article cannot be sales oriented (promotional).

Publishers do not like articles with promotional content in the article body. Instead, the resource box area is the place for talking about your business, products and website.

Instead, write an article that teaches your reader something essential having to do with your niche. Then, in the resource box you can try to get the reader to visit your website or buy your products.

2 – Issues with the title.

Why is there so much attention paid to the title? Publishers know that the title is the first thing that a reader will see, and the title is what will rope a reader into reading your article or not. The title can also reveal the quality of the article–if there are grammar issues in the title, then a person would assume that the rest of the article will not be of high quality.

Publishers will sometimes decide whether to accept or decline an article based solely on the title. That’s right–if the title has obvious problems, the publisher may not even bother to look at the article.

Common issues with the title are spelling and grammar issues, the title doesn’t reflect what the article is about, or the title just doesn’t make sense. In the coming weeks we’ll cover 9 common issues in the title that can cause an article to be declined.

3 – Numerous spelling and grammar issues in the article body.

Most online publishers do not have expectations of perfection, but they do want an article to have basic “readability”. They want the article to be written well enough that when a person reads it they don’t say “Huh? I have no idea what this person is trying to say.”

4 – Issues with the resource boxes.

Whew–the resource box! Like the title, the resource box is such an important area of the article submission that publishers pay extra close attention to it.

You would be surprised at how often people submit resource boxes without including a link to their website, or they include a broken link that does them no good. Sometimes I will see resource boxes where the author clearly had no idea the potential power of the information in that little box, and so that box sits there with just a few words or just one link and nothing else.

In case your’e wondering, here is a how to create a proper resource box.

7 Essential HTML Resource Box Tips

How To Create A Resource Box

We’ll also be covering this topic more in depth in a few weeks, so stay tuned for that.

5 – Formatting issues.

This has to do with how your article looks on the page. A crucial aspect of free reprint articles is re-publication, so the formatting of the article is super important. Publishers want to know that your article will look right when published on their website. If the formatting is off, then it decreases the chances that a reader will want to read your article. Proper formatting makes your article easier to read.

What are some examples of “formatting issues”?

  • If your article is double spaced, meaning in between each line of your article there is an empty line space.
  • If the article is appearing as one big paragraph.
  • If there are list items or paragraph sub-headings that are running into the descriptions that follow them.
  • If lines of the article don’t naturally wrap around,
  • but are instead cut short (like this bullet point)

What do you do when you have problems with formatting? Don’t worry, you don’t need to have any technical knowledge to fix these things. Most of the time the solution is really simple. We’ll cover more on this in a few in an upcoming post.

These are the 5 most common issues that cause articles to be declined. Each one of these is deserving of a post of its own, so we’ll be covering each of these in depth over the next few weeks.

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

2 Responses to “Article Marketing Success: 5 Insider Tips For Getting Articles Accepted By Publishers”

  1. Ramachandran says:

    Very interesting and informative article.

  2. Wendy Owen says:

    10.45 on Dec 24th and I’m still trying to decide whether to take you up on your special offer (gold for the price of silver). Better hurry up I guess!

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