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6 Small Article Marketing Tips That Can Make A BIG Impact
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From time to time I get a revelation, a little “Ah-ha!” moment where I’ve learned something new about article marketing that I want to pass on to you guys, or I realize that there’s a recurring little issue that several of you have stumbled into.

Sometimes it’s just an observation I’ve made while I’m reviewing some of your article submissions and I think “They could have better results if they made this small change…”

I’ve collected a few of those random article marketing tips to share with you here. They may be kind of all over the place in topic, but there is one thing that they have in common–they are little tips that could make a big difference in how you write and submit articles.

1 -Â The short description shows up more places than you may think.

If someone has put your article RSS feed into the sidebar of their blog or on their website, then people are seeing two things–your title and your short description. Is your short description compelling enough to draw a reader in on its own?

2 -Â Writing is not something you sit down and do. It is a process that you begin, and there are steps to the process.

It can be overwhelming to think “I need to write an article today”. Why not replace that heavy burden with the easier thought, “Today I’m going to do the first step by writing a first draft or jotting down some notes for an article.” When we take a complicated process and try to take it all in one bite, it’s no wonder that we want to procrastinate.

BTW–I have found that doing a writing warm-up is infinitely helpful in this process and takes a lot of the stress and strain out of writing.

3 -Â Asking questions is a great way to solicit interaction with readers and help them engage in your content.

You can put questions in your title, article body, or your resource box.

4 -Â About the “Keywords” field on the “Enter Article” page…

You may have wondered what that is about and if it makes any difference what you put in there (should you put all of your keyword phrases in there, for instance?). Here’s the deal with that…

The keywords that you enter in that keywords field should be applicable to the specific article that you’re submitting. You may have a long list of keywords that you normally target for your niche, but the keywords that you would put in this field would only be the ones that specifically apply to this article. Here’s why:

The keywords you type into the keywords field on the “Enter Article” page are used for three main purposes:

  • On many sites, the keywords are used for the meta keywords tags for the page where the article is published. In plain English, meta keyword tags are a technical thing that may help some search engines determine what your article is about, although note that Google currently completely ignores the meta keyword tag.
  • These keywords also help search functions on some article directories – so if someone does a search for a particular topic, the keywords associated with an article may be used to find matching articles for that search.
  • On the blogs we submit to, the keywords are used as the ‘Tags’ for the blog post where the article is published – these can help search engines determine what the post is about, as well as provide a useful mechanism for grouping related content together on the blog.
  • The keywords are used to create the URL for the web page where your article is published on some sites, although many sites use the title for this (this is why it’s important to have your most important keyword in the title). This is where it has more relevance for Google, as having your keywords in the URL helps Google establish what the page is about and adds to the keyword power of the web page where your article is published.

So, yes, the keywords field is important, you should put only the keywords that are particularly associated with your article, and those keywords can help the SEO for the web pages where your article is published.

5 – Always, always, always test out your resource box links before you submit your article.

It is so disheartening to go to the trouble of writing an article only to later discover that you had a typo in your URL and so your link isn’t working. Spare yourself the pain and always preview your article and click the links in the resource box to be sure they’re going where you intended (and if you’re a Gold Level member using the Naked Articles feature, click the links in your article to test them out).

6 – If you are totally stumped on what to write about (and we all feel that way from time to time), there is one no-fail remedy: focus on getting back in touch with the needs of your readers.

Even if you think you’ve covered your niche from every possible direction, there is always a new problem, a new question, and a new way of teaching an important truth. When you fall into a writing slump, then it’s time to take off your writer hat and put on your detective hat–your job at that point is to investigate what problems your readers are encountering, what questions they’re wondering, and to then go back and write articles to address those needs.

So, as you see these really are “random article marketing tips”. Did one of these hit home with you? I hope so!

Sometimes it’s just a little tip or observation that doesn’t seem like a big deal that really can help you the most.

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22 Responses to “6 Small Article Marketing Tips That Can Make A BIG Impact”

  1. [...] Read more on 6 Small Article Marketing Tips That Can Make A BIG Impact… [...]

  2. Really good tips Steve. I sometimes forget to check the resource box links. Gonna go submit a few articles right now and will be sure to do that thanks to you!

  3. Peter Nisbet says:

    Good tips Steve, but I have a partial disagreement with the keywords tip. To my knowledge, Google certainly uses the description meta tag, but not the keyword tag.

    The Google algorithm tends to determine its own relevance of the content of a page to the users search terms and does not use the keyword tag to determine this. Where that list is important is with many article directories that check a users search keyword(s) against those in your list when looking for articles on a specific topic.

    I am prepared to be corrected on this of course, but that has generally been my understanding of Google’s attitude to the keyword meta tag.

    I am also glad you mentioned the benefit of the keyword being used in the URL. Many believe Google give no credit for a keyword-rich URL, but they do. However, Matt Cutts recently stated that Google is considering reducing the algorithm weighting of the use of the page or domain keyword in the URL on Google listing positions ( or ranking as Matt refers to it).

    Keep up the good work,



  4. Steve Shaw says:

    @Peter Nisbet: Thanks Peter,

    Good spot, you’re absolutely correct, and apologies for my slip-up here. Some search engines use it, but Google completely ignores the meta keyword tag. The post above has now been corrected. Thanks!

  5. Thanks so much for the information.


  6. Olivia says:

    I really appreciate receiving your emails and articles. They are ALWAYS helpful and I, invariably, learn something I didn’t know before which I can apply to my article writing.

    Today’s article is no different. Tip #1 is very interesting and something I will pay more attention to.

    Thanks, and keep up the good work.


  7. Bill says:

    Steve this is a very informative content especially on the keyword field. In fact if you want great weight from BIG G, then you should use your keyword properly.

  8. Martha says:

    Steve, great article as always I really appreciate #5 testing the links in my resource box. I never though to do that, but I will from here on. Great tips I always look forward to your emails you always have such great information. Thank you

  9. David Hurley says:

    Hi Steve,

    Very useful tips for article writers. I especially like tip #2. I have found that it helps to ask myself what the main points of my article are and write them down first, even if there are only a couple of points.

    Of course, it helps if you start off with a keyword phrase, and work from there.

    Next, turn each point into a simple sentence, and add some sub-points.

    Very quickly, you will have a detailed article outline, and it is then very easy to turn it into a 450 word article by tacking on an intro and a conclusion and polishing the contents.

    Thanks for the great service.


  10. Venita says:

    Thanks Steve
    Link checking is so important, but sometimes a person is so into the act of getting your article published that you hit the submit button before checking it.

    I do enjoy your articles very much.


  11. Thank you Steve, your article is a lot of gold mine.


  12. chris says:

    Thanks for more tips Steve. I find your advice useful and its helped me become a better blogger. :)

  13. Excellent article Steve – thank you. Peter Nisbet wrote, “To my knowledge, Google certainly uses the description meta tag, but not the keyword tag.”

    You’re right Peter, but Google is only one search engine – the other search engines all do still use the “keyword” meta tag, so it’s a great idea to use it to make sure we’re not missing out on the other search engine results.

  14. I just started writing articles and the biggest problem is trying to figure out what to write about. Sometimes it can be difficult to want to write more on the same niche topic but there are methods to think of new ways of fixing problems.

    I think now I’ll use the ask questions of readers. That’s a great tip and I already have a few ideas.

  15. Hi Steve,

    A great article, thanks. I especially liked this sentence, which sums up a problem I routinely encounter…

    “When we take a complicated process and try to take it all in one bite, it’s no wonder that we want to procrastinate.”


  16. Hey Steve, Thanks for the great tips! I know I procrastinate when it come to writing. I’m going to try your tips and see do that help me some. Thanks again.


  17. Petru Marius says:

    Useful Tips and I am agree also with Peter Nisbet informations.


    please,keep on with the good work,every time I read from u,I learn a lot of things.I am a new comer, in article writing.Thanks Steve.

  19. I’ve started doing at least an article a day. Doesn’t seem like much until you see 30+ articles at the end of the month.

    Great tips. Thank you!

  20. Rajiv says:

    I did like particularly, both the 1st and the 6th tip, but I am totally confused with the 4th keyword tip.

  21. Steve Shaw says:

    @Rajiv: Hi Rajiv,

    What part of the keywords field do you need more info about? I’ll try to help as best I can…

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