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How to Write an Article in 700-800 Words
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I decided to write this post only because I know from personal experience that it's easier said than done to write a great article that ends up in the sweet spot word count of 700-800 words. 

Some of us who have trouble reigning things in at less than 1500 words, and others are on the opposite end of the spectrum straining to make their articles long enough.

Knowing that a 700-800 word article marketing article has a greater chance of getting picked up for publication, I have been consistently trying to get all of my articles to conform to that range.

Here are some of my tricks for getting my articles to stay in the word count sweet spot : 

1) Create an outline. It doesn't have to be a formal outline, but it really helps to jot down the skeleton of your article before you start filling in the paragraphs. The first thing I do is write down my tips or the steps of my 'how-to' (I do a lot of how-to's and list articles). I just make brief notes of the major points I want to make without worrying about polishing anything at this point.  

2) Fill in the outline and be as brief as possible. Say exactly what you need to say to get your point across and stop there. No need to add embellishment on top of embellishment. Remember, this is your first draft. 

3) Save writing the intro paragraph and the conclusion for the end. This is a trick I've learned that saves me bunches of time. Some of us 'wordy' folks will instinctively go crazy on our intro paragraph spending a lot of time on it trying to get it just right, and then later realizing that we've just spent half of our word count allotment there!

Focus the majority of your words on the "meat" of the article, which is the body (the part that is in between the intro and the conclusion). For 'How To' or other list articles that are 700-800, your intro paragraph can be as simple as one or two sentences that tell the reader what your article is about and lead them gracefully into your list. Your closing paragraph can be one or two sentences as well–just a quick wrap up. For some examples of some concise intro and closing paragraphs see this article by Sharon and this one by me

4) After you have your first draft completed, do a word count. Copy and paste your article into a Word document and then use the word count editing tool. This'll give you an idea of how much you need to trim (if you're over 800 words already) or how much you have to fill in (if you're under 700 words). Knowing where you stand with the word count helps you gauge how much you can elaborate on your inner paragraphs. It also saves you time because you're not wasting time writing only to find out that you've over-written and need to cut a bunch of stuff.

5) Eliminate all redundancies. For any type of article, whether you're in the 700-800 sweet spot or not, look over your article and remove any phrasing that does not absolutely have to be there. Sometimes we have a tendency to say something one time, and then say it again in the next sentence in a different way. Just say it once, clearly and concisely, and then move on.

6) Eliminate wishy-washy statements such as "It seems to me" or "I believe". If you say, "It seem to me that most people prefer soft baked chocolate chip cookies rather than hard ones.", you've just used up 5 unnecessary words with "It seems to me that". Just say it! "Most people prefer soft baked chocolate chip cookies to hard ones." Don't second guess yourself by putting the qualifier "it seems like" or "I think" or "I believe". 

7) Trim Strategically or Create 2 out of 1. If your word count is too long and you've trimmed out as much as you can from each section, you may end up needing to make your Top 10 article a Top 7 one. There is also no shame in creating two articles out of one. Perhaps your "Top 10" article needs to become two "Top 5" articles. Splitting your article into two will also allow you more room to elaborate for each point.

Important note! If you do split a longer article into 2 articles, please do not make them say Part 1 and Part 2.  Make each article a stand alone article, as it is not a given that a publisher will pick up both your articles or that a reader will read both. It also makes it less likely that your article will be picked up by an ezine editor, since they don't want their readers going, "This is Part 2? Where is Part 1 then? Did I miss something?"

Any other tips for writing with a limited word count? Please chime in in the comments! 

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

36 Responses to “How to Write an Article in 700-800 Words”

  1. Luis says:

    Thanks for the tips.

    I am looking to start article marketing to help my online business.
    I am not a writer as a rule and tend to rave so I can relate to point 6, Eliminate wishy washy statements.
    You have given me a definate plan to follow and hopefully help me focus on what is required to produce quality articles.

  2. Steve Shaw says:

    Hi Luis,

    Hahah–I tend to rave too! :-) That’s great–I’m glad you found the tips helpful!

  3. Great info Steve.

    What I have noticed is that many marketers, try to just create articles for links, because they don’t see the power of article marketing.

    A great article can drive targeted traffic to your website for years to come, and that same article will generate many back-links once it has been picked up and posted on other peoples sites.

    So, your Authors box, is also very important, when submitting your articles to the article directories.

  4. A very good article. I was in search of this guidance. Thank you very much

  5. Susanne F says:

    I have problems writing more than 300 words. I wish I had your problem …

  6. Hi all … I for one always thought that most folks would preferred to read an article of less words around 500 but getting straight to the point with lets say bullet points outlining what the content was all about … with so much reading material freely available do folks really want to or have the time to read more content or would folks prefer to read less words with better understandable to the point content? … the 2nd option seems best to me

    All my best to you and your consistent
    Phillip Skinner

  7. These are truly exceptional tips! And how refreshing to read an email and subsequent article that isn’t full of typos, misspellings and poor grammar. This shines like a diamond among faded, fake jewels.

    Thank you!

    Deb Gallardo

  8. David says:

    Thanks for the “part 1 and part 2″ idea – makes sense.

  9. Doris says:

    Hi , Ok here is my Issue, I cant even rave on, I’m stuck without knowing anything about article writing. For getting a ghost writer I’m not sure how to request what I’m asking for . Can you please guide me. Help. Regards Doris

  10. Sandip Gore says:

    I read your article. It has given me ways on how to write a good article. I work for an organization that owns 3 web portal. We sell online with the help of proper copy and article on our websites. I have suggested my content writer to do a research on your suggestion to improve his writing style .
    In this context, I must thank you for providing such an useful article on how to write article…

  11. Great straightforward advice. Here is one I learned from a famous writer of bygone years when we used typewriters. “Type out your article. Take the paper out of the typewriter and shake off all the loose words.”

    Gary V Carter

  12. One thing I find helpful in trimming an article is to set it aside for a day or two after I write it. It’s easier to see where I repeat myself, and I am less emotional about trimming my “masterpiece” than when I first wrote it.
    And as far as Phillip’s question about more content or less content, if the content is good, people will read it, even if it is longer than 700 words. But the key is good content.

  13. Viola Jacobs says:

    I’m in the process of starting up my home-based business and reading your articles have really help share some light in helping me to post my advertisements.


  14. Hello from beautiful Montana:

    Thanks for the ideas. I have written 125 artcles in various directories but am still not sure about the length!

    Here are some questions for you and your reader.

    1. Do blogs prefer the short articles or tips?
    2. How do you keep track of where you sent different artcles?
    3. Why do some directories prefer you compose in something other than WORD?
    4. Is it better to send people to your main site or your blog?

    Judy H. Wright aka Auntie Artichoke, family relationship coach and author

  15. Good stuff Steve!

    Thanks for your insights on article marketing. This is my favorite marketing strategy which I would like to become good at, so I have to pay close attention!

    I tend to just write my articles based on the message I want to portray, without any concern about it’s length. They end up somewhere between 400-1000 words.

    I am new to article marketing and many of the people who provide tips for this is telling you to keep your articles between 350-500 words. This is the first time I’m hearing about this sweet spot of 700-800 words and I will start experimenting to see where it leads.

    On “tips and how to’s”, I have heard about that before, but I have not been using it enough.

    I tend to agree with Edward, if your article is good people will read it no matter how long it is. A good example is the article above.

    Good stuff guys, I really appreciate it!


  16. Steve Shaw says:

    Thanks for all the comments, folks :-)

    Let me go back and give some replies to questions:


    “A great article can drive targeted traffic to your website for years to come, and that same article will generate many back-links once it has been picked up and posted on other peoples sites.”

    Exactly! Yes, your resource box is a pivotal piece of info and has a major impact on your results.


    Susanne F–LOL :-)


    Phillip–The 200 word difference between a 500 word article and a 700 word article has a big impact. You really have to be careful with article marketing because if you do not provide useful info, then it looks like you’re just submitting the article to get the backlink and not to bring value to the readers. 700-800 words is a good range to shoot for, and of course your article should always contain excellent content for your readers :-) They will not stop reading your article as long as you are providing good info.

    The upper limit of 800 words is to make your article attractive to ezine editors–there is limited space in an ezine, and folks will commonly look for excellent articles within this range.


    Deb–awww, thank you! :-)

    Hi Doris–with article marketing you need to submit well-written educational articles on the topic of your website. The word count range is anywhere from 400 words to 1500 words, but as I said in this article, the sweet spot is 700-800 words to be most attractive to the different types of publishers. That would be a good place to start if you’re going to use a ghostwriter–I would just be sure that they are producing 100% unique articles that are free of grammatical errors and are interesting to read.


    Sandip–you’re welcome :-)


    Gary–love that advice :-) Classic!


    Edward–thank you, yes that is a great suggestion to put the article away for a day or so to look at it with fresh eyes.


    Judy–Here are the answers to your questions:

    1. Do blogs prefer the short articles or tips? It depends on the blog owner and the type of blog. Generally speaking, folks like list articles and HowTo articles, but that isn’t to say that essay type articles don’t do well also.

    Article marketing uses educational articles, so HowTo and list or step articles are a perfect way to teach someone how to do something.

    2. How do you keep track of where you sent different artcles?

    Well, I use, and they distribute my articles for me. I wait a week and then do a Google search for my article titles to see who has picked up my article for publication.

    If you were submitting manually, you could decide on a few directories you wanted to submit to and do a check off list.

    3. Why do some directories prefer you compose in something other than WORD?

    Ahh, great question! Article directories like articles to be submitted in text format only, because otherwise it can mess up your article’s formatting. They prefer that you compose your articles in a text editor, such as Notepad.

    It may seem like Word is text only, but it’s not. If you copy and paste from Word, you may notice some formatting problems that you could avoid if you copied and pasted from a text editor.

    4. Is it better to send people to your main site or your blog?

    Why not do both? :-) A blog is great because it can be the mouth of a funnel leading into your main website, and it’s often easier to increase the ranking for a blog than it is for a static website.

    It also helps to write articles that have resource boxes linking back to your main site because that is the ultimate site you want to drive traffic to.

    I would do both–We use article marketing for everything that markets–the main site, this blog, the Squidoo lens, etc.

    Godfrey–That’s great, I’m glad this helped :-) And BTW–folks who recommend that you keep articles btw 350-500 words are trying to crank out articles only for the backlinks rather than to offer valuable content to publishers and readers. If you look at a 350 word article it will not look like an article–that is a medium sized paragraph :-) There is not enough room in 350 words to convey the info of an educational article, and oftentimes publishers will reject articles of that length because they look promotional (done only to get the backlink).

    You are right on track with your interest in going for quality articles over quantity!

  17. Robert Magda says:

    A very good article. I was looking for this kind of information as i have a few articles but would like to step it up much more and this will help me get to what i need. Thank you very much

  18. This is the most helpful article writing tips I have ever read. Personally, I can say that I have written many articles of different topics sine grade school, because we are trained to do a formal writing before. But based on my own personal experience, though I can write an essay as fast as I could but it doesn’t mean I can produce a good one. After reading this article, I can say that my writing ability could at least improve little by little until I can get close to writing a perfect article for a certain topic. I give a lot of credit for this post.

  19. Del says:

    If I submit my article to multiple sites using your service doesn’t Google ban me for article spamming, or is that only a myth?

    Editor’s reply:

    Del, article marketing does not have to be article spamming–At,, we have an extensive distribution network, the vast majority of which consists of publishers and web sites who have directly requested to receive content from our members. Due to our editorial controls, we have a reputation for quality content that continues to attract publishers to join our network. We work closely with our distribution network to ensure that the content we deliver is in line with their needs.

    Because our distribution network actually wants to receive the content we deliver on behalf of our members, our members will generally receive better results with us than with lower cost services that send out unlimited numbers of lower quality articles to different web sites with or without their permission to do so.

    So, if you do article marketing thoughtfully, you will not be spamming anyone–you will be submitting content to publishers who really want to receive your articles. :-)

  20. Arnold Cafe says:

    You did a great post today steve!

  21. I have written around 10 articles to date and found that being creative with your title can also drive traffic to your site in organic searches. 2 of my articles ended up on page 1 of Google and drove thousands of customers to my site. The other 8 articles got poor results. The average of all 10 articles put it so far over a thousand customers per article and counting.

  22. Rajesh says:

    Thanks for good information, sir. May blog posts also be used as an article. I write posts about computers and technologies on my blog

  23. [...] Remember, there are word count restrictions on article submissions–most publishers will accept a maximum of 1500 words in an article, and you know I recommend trying to stick in the word count sweet spot of 700-800 words. [...]

  24. LYDA PARRA says:

    hello thanks bur i din´t understand the # 7

    you please can tell me more thanks

  25. Steve Shaw says:

    Hi Lyda,

    Sure–#7 is referring to streamlining the content in your article so that it fits into the 700-800 word guideline.

    You can trim your article simply by editing it strategically (decreasing the word count to fit within 700-800 words) or you can split one article into 2 or more articles instead of trying to fit all the information you want to convey into one single article.

    So, instead of having one 1500 word article, you could end up with two 750 word articles if that made sense to do.

  26. I have been writing articles for a couple years, and the link-building benefits are tremendous. I just wish I read this article before I spent so much time creating overly-detailed and verbose articles. Thank you for the excellent tip regarding the appropriate length for articles. From now on, Word’s word count feature will be my new best friend while writing articles.

  27. Thanks for this article, Its A very good article help full.

  28. Great advice Steve: Bang on. I’ve written lots of articles and I’ve tried to follow your guidelines as much as possible. Still getting better, the more you do the better you get.

  29. Charles says:

    Dear Steven,

    Thank you very much for the great advise

  30. Hi Steve:Thank You very much for this article.
    It was properly written and arranged.
    You have actually nudged me to pick up my pen and write again.
    Really, I do have keen ways of creating both online and offline, the picture of which an artist will paint- showing all kinds of people, especially Work-From-Home Moms, College& University students , & other professionals who may be searching for a job.Some may want to earn Full Time/Part Time Income from the comfort of their own homes while others may want to start earning only 30 minutes per day!.I do give them marketing solutions for the Net for them to start making money online today/right away.I will continue to write and share these techniques especially at a time when the new graduates may even need it more.
    There are hundreds of Moms& Dads too whose 401K&IRA’s or Stock Market has lost a lot of money in this recession and are now working Online and Offline for jobs-to pay their Mortgages just to avoid their house from foreclosure.

  31. hakeem says:

    nice article. it is educative and informative.

  32. Mike Haydon says:

    Nice article. We were taught the first 6 points at lawschool, but it was great to be reminded of them – bad habits have crept in :( Thanks again. I’m off to knock out a few more articles tonight :D

  33. rasmus says:

    Nice work, will keep it in mind for my next article. Does anyone know of any software or method to publish articles easily on various sites?

  34. Steve Shaw says:

    Hi Rasmus–

    Yes, I recommend This is my service, and it allows you to submit your articles to a large network of targeted publishers with the push of a button. We also have a tool called ArticleLeverage that will allow you to create as many variations as you like for each article.

    Check out our testimonials page here:

    Please let me know if you have any questions.

  35. Online Articles says:

    I have no idea till you talk about write an article 700-800 words and I learnt more useful information from this article.

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