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7 Tips For Re-Purposing Blog Content Into Online Article Submissions
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Doing article marketing along with having a blog can be an extremely time efficient way of implementing a multi-level marketing plan for your website. If you have a blog, then you can very easily use the content there as a springboard for your article submissions.

As we covered last time, the process is to publish the post on your blog first, wait until it is indexed by Google, then rewrite the blog post to create a completely new piece of content that you then submit as an article. (I give my posts about a month before re-writing and submitting them as articles.)

You won’t be submitting your exact blog post as an article for SEO reasons. You want to keep the content on your own site unique.

Last time we covered a lot of questions that people have asked me about the whole “re-purposing blog content into article submissions” concept. Today we’re getting into the details of how to actually take a blog post and turn it into an article.

Here are 7 guidelines to help you re-purpose blog content as articles:

1 – What type of content is appropriate as an article?

On your blog you probably have all types of posts, but the ones that are suited to be transformed into articles are the ones that teach the reader about something or how to do something. This is the type of content that does well with article marketing.

2 – Choose a post that has enough “meat” in it to warrant an article.

Obviously if you have a 200 word post that leads into a video, it would probably be hard to translate that into an article. But if you have a post called “10 Ways To Improve Your Writing” (or something on your topic that’s similar), then you’ve got something to work with.

The blog post is what you bounce the article off of. Once you start doing this writing strategy, it may change the way that you write on your blog. Some people have been taught that blog posts should be short and merely referring the reader on to other more detailed content on the internet, but when you do this strategy it really compels you to be the one creating the detailed content. The blog post length would ideally be comparable to the length of the article.

3 – Make it more professional, if it isn’t already.

One of the great things about blogs is that they can be a little more laid back. It’s almost like you’re holding court–you post your content, and then your readers come by and see what you’re up to. In many ways, it’s like you’re communicating with a group of insiders–many times people will have their favourite blogs that they read on a regular basis. As the blog owner, you can feel like you can let your hair down a bit.

It’s different though when you morph the blog post into an article. You’ll be communicating with people who aren’t as familiar with you as your loyal blog readers. They don’t have any background information to go on either–it’s likely that all they know of you is the article that they have in front of them.

In that situation, it’s important to be more professional in the way that you communicate. Common phrases should be written out rather than abbreviated (for example, instead of saying “BTW” just write the phrase out: “by the way”). It’s not professional to write like you would when you’re texting someone–no LOL’s or anything.

Think of it like going to a job interview. Be sure that your article has its hair combed, its best suit on, and a friendly but polite smile.

4 – Proofread diligently.

If you make a typo on your blog, no big deal–you can easily correct it. But, if you make a typo on an article that you submit, it’s an “Oh no!” situation.

That article will be republished on various websites, many of which you aren’t able to edit. You could of course contact the website owner, but it gets a bit ridiculous after your article has been picked up at several places. To avoid the headache, proofread your article with a vengeance.

5 – Choose timeless topics.

Blog posts are known for covering fresh, in the moment news. Blogs are usually updated on a regular basis, so it makes sense to have some content that is for a particular day or time.

Your articles are different in that they will be published on various websites for years–perhaps “forever” if you create a really evergreen piece of content. If you create a piece of content that is timeless, then your article can continue to work for you over the long term.

6 – Restrict links in the article body.

Blogs can be very generous with the links, but when you’re submitting content to online publishers, you need to take the publisher’s wishes into consideration. Most publishers have limits on the number of links that you can include in an article–I would aim for 2 or fewer.

7 – Use the general points in the blog post as a launching pad for your article.

Your article will be a completely new piece of content, and it will simply be inspired by your blog post. What I do is I read the blog post, and then I briefly jot down some of the main points in a new document. Then, I turn to the document and use those brief notes to help me build a brand new piece of content. The article is on the same topic, but it’s newly written so that the blog post can remain unique.

Does this help? Do you have any questions about re-purposing blog content into article submissions?

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

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