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So, You Want To Do Affiliate Marketing?
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How in the world are you supposed to market your affiliate products via article submissions when most quality publishers will outright decline articles that are sales oriented?

It can be a little tough to wrap your mind around at first, but affiliate marketing with articles can be done and done well.

I’d like to spend a couple posts giving affiliates pointers for using article marketing in their campaigns.

First let’s start with the basics.

When using your article to market an affiliate product, you need to keep these guidelines in mind:

=> If you are writing about a product, don’t include purchase information about the same product in your resource box (this includes adding a direct link to the product itself). That’s a dead giveaway that you are promoting the product.

=> Do not link directly to the product website or use an affiliate link (see below for strategies you can use).

=> Articles should always come across as informational rather than promotional (self-serving or sales oriented).

=> If you review a product, the article must appear unbiased, and not use hyped up language (sound like you’re trying to sell the product).

Article submissions are a great venue for doing affiliate marketing, but you need to be subtle about it.

Here are some strategies you can use:

=> If you mention the product in your article, if you want to mention the same product in your resource box without the article coming across as promotional, firstly the article itself needs to be unbiased and balanced, and secondly the best approach is to link through to a more comprehensive review of the same product on your website – it’s on the page on your website that you then provide the actual affiliate link, together with a more thorough review (for example, you could use video).

=> Write about what the product does or the niche that the product is in, without mentioning the product itself within the article. For example, if you are an affiliate for SubmitYOURArticle.com, you could write about anything having to do with article marketing, writing, link building, seo, driving traffic to a website, marketing a website, etc. Then, in the resource box you can talk about the product and give your affiliate link to the product.

However, in the latter strategy, it’s always best not to include a link that looks like an affiliate link in your resource box, simply because many publishers don’t like it and it also reduces your credibility … instead you can try one of the following options:

=> Linking to a page on your site with a comprehensive review of the product, where you then provide your affiliate link (as mentioned above). Or you could have a site set up exclusively to help promote a particular product.

=> Set up a page on your site that automatically forwards to your affiliate link (so the actual link in your resource box could be say http://www.yoursite.com/product.html – but on visiting this, it would redirect to your affiliate link)

=> Set up a straight domain that auto-forwards to your affiliate link – with domains costing less than $10 a year, this can be a wise investment.

Make sense?

These are just the basic guidelines–there is so much more to doing effective affiliate marketing with articles!

In my next post I’ll go over some of the more fine tuning aspects of affiliate marketing, and I’ll give you some tips on how you, as an affiliate, can get the most out of your article submissions.

Post updated July 2010


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24 Responses to “So, You Want To Do Affiliate Marketing?”

  1. Ricardo A. says:

    Thank you for pointing out those subtle nuances. They could easily be missed if you don’t know what to look out for.

  2. [...] I’ve already written a previous post, there are some basic rules that you need to keep in mind when affiliate marketing with [...]

  3. Chandan says:

    Thank you for the tips. As I am newbie it’s a great help for me. I just started writing article.

  4. As an owner of an article directory site it is all too common to see promotion in the article body. Think of you affiliate product as a piece of information not an item to sell. Talk about what the product does and not what it is but make sure not to mention the product until the resource box.

    Stick with SubmitYourArticle and you will learn a lot. I am impressed with their ability to help their customers. Keep up the good work guys.

    Christopher
    NewEzineArticles

  5. Peter says:

    Clearly you have tested this.

    I’ve never had any success with article marketing in terms of increased traffic or links however your article puts a different slant on things.

    I’ll give it a go.

    Cheers,
    Peter

  6. Pat Wiklund says:

    HI…

    Great tips for using affiliate links…can I use this same format for linking to my new blog? The url for both iTunes and my feed is really long and complicated. Can I use my budurl link to make it easier for folks to click through?

    Thanks..pw

    Fair warning..it is adult material

  7. Ami says:

    Thanks for the tips
    Article marketing can be a little tricky if one does not know what one is doing.

    I think using the article as a pre-sell rather than a sales pitch is the way to go

  8. Steve Shaw says:

    Hi Pat,

    If at all possible, I would use a link that is 60 CPL or less. Yes, I think your budurl should be fine.

  9. Oz says:

    This was a worthy click for me. You’ve given a couple of nuggets in here that would make article marketing for me much much more entertaining and informative.

    Looking forward to the next article.

    Thanks.
    Oz

  10. Usha says:

    Yes. Nice to get the guidelines to submit article for marketing.I shall follow to market my work in this networld.
    Thanks for your ideas and tips to get the articles published.
    Thanks a lot.
    with kind regards,
    Usha

  11. stubsy says:

    Having an article directory I completely agree with your point about articles being self serving – I always delete articles like that.

  12. Cheryl says:

    This is so timely! I was wondering about exactly these questions: How to write an article to promote an affiliate product, without looking pushy. So, if I understand correctly, EITHER review the actual product in the article and then do NOT include the name of the product in the anchor text of the link to the sales page, OR write an article about the niche or subject without mentioning the name of the product, in which case you can use the name of the product in the anchor text for the link to the sales letter. Right?

  13. Steve Shaw says:

    Hi Cheryl,

    Yes, you’ve got it! :)

  14. Thanks for your tip on article marketing.
    This was well received by me, it’s a good thing to know this.

  15. Pascua says:

    Hi, I canÂ’t understand how to add your site in my rss reader. Can you Help me, please :)

  16. online diet says:

    I found your site on google, great site, keep it up. Will return in the future. Submitted this post to Google News Reader.

  17. Rushford says:

    Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?

  18. Steve Shaw says:

    @Cheryl–you can use the product name in the anchor text of your resource box if you do not write about the product itself in the article.

    @Pascua–there is a “subscribe via RSS” link on the upper right side of this page. Thanks for asking :)

    @Rushford–that’s great. You’re welcome to include a link to this post, but please don’t reprint the actual post itself on your blog. A link would be good though!

  19. This puts a whole new outlook on article marketing for me. I have been doing about 50% of this the right way, but your affiliate marketing tips within article marketing are just what I need. I like the idea about purchasing a forwarding domain name. Pure Genius!

  20. I like the idea of redirect, but I’m not sure how to do it and still get credit as an affiliate with Click Bank.

  21. Jack says:

    Link redirect is very important for affiliate marketing. You can use php redirect.

  22. Graham says:

    Hi Steve,

    I’m just reading this (sorry I’m a couple of years out of date!) and found it really useful, thank you!
    I have one quick question…… are tiny.cc links seen as affiliate links or are they generally acceptable to ezine publishers?

    Thanks and Keep Up the great work
    Graham
    Cambs UK

  23. Steve Shaw says:

    @Graham: Hi Graham,

    thanks for your question–If the tiny URL goes to an affiliate page, then it is considered an affiliate link and would not be appropriate in the article body (unless you’re using the Naked Articles feature in SubmitYourArticle.com). You can put it in the resource box though.

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