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Article Marketing Strategies, Lesson 3: Choosing Keywords For Your Niche
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Let's start the hunt for "gold keywords"...

This is the third session of your Keywords Tutorial. We’ve covered the crucial background info about keywords and also introduced you to the two types of keywords that you’ll be using in your article marketing campaign.

Now, you’re about to learn how to do keyword research for your specific niche.

In doing keyword research, there are two main features you are looking for. Firstly, the demand for a keyword; i.e. the number of people conducting a search using a particular keyword.

Secondly, you are looking for the supply for a keyword ( the number of websites that exist to supply that demand)– so in effect the number of websites that contain the keyword.

We’ll use Google’s own keyword research tool along with data from their search engine results pages (SERPs for short) to help illustrate this.

Questions To Consider When Looking For “Gold Keywords”

It’s worth noting, that when doing your keyword research, not all keywords are created equal, and presuming you’re looking to profit in your business as most people are, some keywords represent more monetary value than others.

So here are some questions to help find those “gold” keywords.

Most people are genuinely motivated by one of two things:Â The avoidance of pain or the attainment of pleasure.

So with this in mind, here are some questions to consider during your research:

  • Does the keyword represent a solution to a problem or some kind of pain someone might be willing to spend money resolving?
  • Does the keyword mean someone is in action mode or ready to make a purchase?

As a quick example, the keyword asthma symptoms is likely to be made up by a lot of people looking to self-diagnose or investigate a condition further, whereas with a keyword like cure asthma, you have people wanting to take action and do something about it.

Similarly keywords that contain words like buy represent high value to your business for obvious reasons.

  • Finally, does the keyword represent some kind of pleasure someone is interested in attaining? For example a holiday or linked to a hobby or other some other kind of leisure activity they are looking to pursue.

What is the “demand” for a particular keyword term?

Now, go to Google’s keyword research tool– just search for ‘keyword tool’ on Google. It’s usually right there at the number one position. Then click-through. (You don’t have to have an AdWords account to be able to use it.)

Google’s keyword tool basically allows you to assess the number of people searching for a specific keyword or the demand.

In the example here, you can see over eight-hundred-thousand people every month are searching for information on dog training. Then listed below that are numerous other related keywords each with differing numbers of searches per month that, if this was your niche, you could add to your main keywords or long-tail keywords list.

So this is how to assess demand. Now let’s move on to how to assess supply.

What is the “supply”?

To discover how many websites are supplying the demand for a particular keyword, you need to search for the same keyword on Google, wrapping it in quotation marks as seen in the example here.

You’ll see in the example that it brought back nearly eight-million competing pages, so we have the demand of 800,000 people and a supply at  8 million.

Due to the relatively high levels of competition but the very high potential traffic levels, you could have this as a main keyword that you were looking for your website to rank high for. If the demand were low, it wouldn’t be worth trying to compete against the millions of other pages vying for that keyword term, but in this case the traffic levels make it potentially worthwhile to do so.

So this is a potential main keyword if you’re in the dog training niche, of course.

Next time we’ll cover how to search for long-tail keywords, but for now, here’s some work for you to do this week:

Your Homework:

  • Read over the questions above that will help you pin-point some possible keywords.
  • Use Google’s free keyword tool to do some preliminary research.
  • Do some searches on the keyword tool, making a note of the “supply” for each possible keyword term.
  • Then, go to Google’s search box at and search for each phrase to assess the supply.

Related Resources

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

4 Responses to “Article Marketing Strategies, Lesson 3: Choosing Keywords For Your Niche”

  1. A great simple explanation of how to research keywords

  2. Candice says:

    Steve, another great tip is in the Google KWT, do a search of a website that you know is ranking highly where is says “website” instead of entering a word or, phrase and where it says “sorted by relevance” click that once or, twice and choose “extraced from webpage”..this will extract keywords your biggest competitior are using straight from their webpages…Also, when you search for the supply, go to the sites that are holding the 1st 3 spots and see what it is they’re doing to get those some cases, it may just take a few well-written, optimized articles to take over!..

  3. david mount says:

    Article Marketing Strategies again.
    I have found Lesson 3 but where is lesson 2? And how do I get to Lesson 4?

    And what is the significance of the bubble which says 2 ?

  4. Steve Shaw says:

    @david mount: Hi David,

    This is where you can find all 6 parts of this keywords tutorial series.

    The little bubble that said “2″ was referring to the number of comments on the post.

    Hope that helps…

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