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Article Marketing Strategies: Easy Tips For Creating A Top-Notch Resource Box
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Last time I promised you some simple article marketing strategies for your resource boxes that would help make a big difference in inspiring readers to “click-through” from the article to your website.

We discussed last time how the resource box is oftentimes an afterthought, but with a little planning you can make it into the most powerful part of your article.

The resource box is like an author bio. It is the only place in your article submission where you will be able to talk about your own products or services and try to get readers to visit your website. How well you construct this 400-450 character bio impacts how much benefit you’ll receive from the article.

We’ve already noted that it’s imperative that you tell your readers what to do and why, giving them explicit instructions on why they should click the link in your resource box and what reward awaits them at your website.

Now, here are a couple more simple tweaks you can make:

Customize your resource box to suit the specific subject matter of your article.

If all goes well, your article will capture your reader’s attention. Remember, it was the subject matter of the article that drew the reader to peruse your article in the first place. Most likely your article was addressing a problem that the reader was facing or offered some tips to help the reader improve in an area of interest.

Why not use that information that the reader is interested in to draw his attention to the resource box?

The reader will have been attentively reading your article, and your resource box can gracefully transition from the subject matter of the article into some information about yourself and your website.

For example, let’s say your article is about “7 Tips For Creating An English Garden”. The resource box can be a continuation of this topic:

Nigel Caldwell is a former professor of Botany at Cambridge University who is now a garden designer. If you’ve enjoyed these 7 tips for creating an English garden, claim your free e-book showing you how to transform your front yard into an English style garden, available at =>

[link here]

Link to just one site in the resource box.

I know it’s so tempting to put multiple links in the resource box, but hear my reasoning on this:

The resource box is just 450 characters long (sometimes as short as 400 characters). If your goal is to entice the reader to click the link in your resource box, you will have limited space in which to make your case.

So, it makes sense that it is a better idea to spend your effort trying to get the reader to click just one link, rather than presenting the reader with multiple options and not having enough space to convince the reader to click either link.

Remember, when it’s not clear what you want the reader to do, he will likely not do anything.

The exception to this may be in the HTML resource box where you can link anchor text, and where it might be useful to have an anchor text link as well as a hyperlinked written out URL. The links in the HTML resource box may go to the same page, or different pages on the same site.

If you’re doing this, remember that you are still trying to inspire the reader to do one thing–click one of the links to get a free such and such. You won’t have room to try to convince the reader to click both links–concentrate on convincing the reader to go to one.

What page should you link to?

When considering which page to link to, it’s a great idea to have a “capture” page on your site–a page that is designed to attract readers with an offer (say a free e-book or a free newsletter that they can sign up for). Then on that page you’ll have a sign up box where the reader can give his or her name and email address.

In that way, you’re driving traffic to a page that will allow you to keep in touch with these people who have signed up to your list, so your list will continue to grow. By being able to stay in touch with your potential customers, you will have a better chance of making sales. The more comfortable your newsletter subscribers feel with you, the more likely it is that they will decide to purchase your product or use your services.

Of course, if you don’t have a newsletter that’s fine–you can refer visitors to the various pages on your site that are related to the topic of the article.

Just remember that one crucial element in attracting visitors to your site through your articles is having something to offer them, be it the opportunity to sign up for your newsletter, a free e-book or report, a coupon for your products or services, or even just a great blog that has excellent information on it.

Which of these tips will you incorporate into your next resource box?


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


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