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Article Marketing Strategies: Getting In Your Prospect’s Shoes
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One big thing you’ll keep in mind as you’re creating content is that you’re not looking to be promotional in your articles. Rather, you want to be informative and helpful.

This can mean quite a shift in thinking for some people, as the temptation can be quite strong to write your article with the intention of telling everyone about your great website or business. It’s important to remember that writing about your business or website in an article really doesn’t work in this context.

Here’s what you need to do instead:

Take your sales person hat off and put your expert hat on. You need to think and write like an expert in your niche, providing useful information to your target readers–not sales copy.

To get the greatest benefit from article marketing and an optimum amount of targeted traffic to your website, you need to write articles reflecting the topic of your website. These would be topics that your target market would find helpful and informative.

Here are a few questions to ask yourself:

  • What are the top 10 questions that people in my target market ask me?
  • What are the top 5 problems that people in my target market have?
  • What are the 10 most important things that my target readers need to know about my niche in order to be successful?

Figuring Out What Your Readers Are Thinking:

1 – If you have a blog, you’ll start getting questions regularly from exactly the type of person you are trying to reach! This happens to me all the time, and I love getting people’s questions. People will often just naturally ask you things once they see on your blog that your goal is to give them useful information.

2 – You might even want to put up a post on your blog requesting that your readers give you their questions.

I do this from time to time on this blog, and I say “I need your help–tell me what questions you’re wondering!”

3 – You can also do this via Twitter–your followers will likely have an interest in your field, so you can tweet an invitation to shoot you questions that they have about your field.

You’d be amazed at the excellent questions that people are keeping to themselves unaware that you’d be happy to provide the answer. All they need is an invitation to ask!

4 -Â Wouldn’t you like to know what questions your target market is typing into Google?

You can discover that info by going to Google’s free keyword tool. Type in a phrase associated with your niche. The results will list all sorts of things that people typed into Google using variations of that phrase.

Most of the time people do Google searches when they’re looking for answers to questions. The longer phrases that you see in the list will likely indicate the questions.

One phrase may say “how to lay bathroom tile” (if you’re niche is construction or home improvement). The phrase may not be in question form, but you can see that certain search terms are reflections of questions people have. Then, you can write an article that answers that question.

Conclusion

The idea here is not to mention your website in the body of your articles (save that for your author resource box), but to address issues that are on the minds of your target market.

I know this may be an even more difficult mind shift for some of you who have a product based website–that would be a site designed to sell specific types of merchandise, such as chocolate, baby clothes, and so on.

But don’t worry–if that’s you you’ll find a lot of pointers in the following article:

What is the best way to write articles to drive traffic back to my product based website?


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


2 Responses to “Article Marketing Strategies: Getting In Your Prospect’s Shoes”

  1. Nick says:

    Hi Steve,

    As much as I enjoyed your article, I have to admit to being a little confused. By that I mean I thought the idea was to keep your finger on the pulse for article ideas by what is happening NOW in the market place via forums & social media.

    I felt almost like you were suggesting pre-empting people`s problems & having an article ready with a solution……….just in case!

    Also, I have to admit to shying away from asking people how I can help them in case I am asked something I don`t know how to answer!
    A great pity because that is exactly what I would have liked – someone to turn to.

    Many thanks Steve
    take care
    Nick

  2. Steve Shaw says:

    @Nick: Hi Nick,

    Thanks for your questions–your articles should have accurate information in them of course, and the idea is to write articles that are timeless and that won’t go out of date any time soon.

    Your articles should be solving the problems and answering the questions of your target readers. You don’t have to wait for anything–they are already asking questions that need to be answered. It’s just a matter of you learning the questions that they’re already asking in your niche.

    You need to be plugged in to what they’re looking for, and social media and forums are two ways to do that. You can also solicit questions from people directly via your blog or Twitter. If they ask you a question on your niche that you don’t know the answer to then make it your job to find out and then teach your reader.

    You don’t need to know every last thing about your topic, but hopefully you now enough to be a leader to those who know less than you. Your own knowledge level will continually improve if you take this tactic–you will be learning in order to teach others, which often times is one of the most effective ways of learning.

    Here are a couple posts you might find useful:

    What Does It Mean To Be An Expert?

    How To Sound Like An Expert In Your Articles

    Hope that helps!

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