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Article Marketing Strategies: Does Your Resource Box Have Star Quality?
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Is your resource box as star?

Does your resource box have star quality?

Recently we went over some dos and don’ts for your resource boxes, so theoretically, you know what to do and what not to do.

I know that it’s one thing to hear something explained, but quite another to actually do.

Let’s put theory into practice today.

I thought it would be helpful if we looked at some really stellar resource boxes and analyzed why they are so good.

What does a great resource box look like?

1 – Article: I Love Italian Travel- Wine Touring In Umbria has this resource box:

Levi Reiss has authored or co-authored ten computer and Internet books, but prefers drinking fine French wine with the right foods. He teaches computers at an Ontario French-language community college. Visit his Italian travel website www.travelitalytravel.com and his global wine website www.theworldwidewine.com with a weekly column reviewing $10 wines and new sections writing about and tasting organic and kosher wines.

There are two links in there, and that is fine because they are both related to the topic of the article. Author tells who he is and why we should regard him as an expert on his topic. He gives a great incentive to visit his website–there is a weekly column reviewing $10 wines, etc. Overall an excellent resource box.

2 – Article: Self Hypnosis For Weight Loss And Willpower has this resource box:

Sherri Frost is a Certified Hypnotist, NLP Master Practitioner and Neuro-Linguistic Love-n-Life Coach who helps people overcome stress, habits and fear so you can enjoy all life has to offer. Do you want to learn more about self hypnosis for weight loss? Get your free ebook here http://www.hypnosis-self-help.com/weight-loss-using-hypnosis.html

It looks as if this author has put some thought into her resource box. It sounds professional, and she offers enough bio info to assure the reader that she is qualified to write on her topic. She has an incentive that would draw anyone interested in this topic–a free ebook.

I also like the way that she puts a question in there–”Do you want to learn more?” This is a way of engaging the reader–when you ask the reader a question, it follows that the reader will answer. Your first meeting with your reader is through your article–that is extremely remote.

Asking a question helps get some interaction going, and it also conveys that you are interested in the reader. If you can convey that you are interested in the reader, that makes it more likely that the reader will be interested in you and take the initiative to get in touch with you.

3 -Article Growing Vegetables In The Garden has this resource box:

Zack Wilson is an avid organic gardener, for more comprehensive information on vegetable garden preparation visit my website where you will also find many articles on organic gardening, problems with gardening, easy steps to organic gardening, making money with your garden and much much more. http://www.organicgardenallyear.com

He did a smashing job on that resource box, providing all the info required–bio, incentive to click through, website link, etc.

He has two links in the resource box, with one going to a specific page on his website about vegetable garden preparation (and appropriately used those keywords to form the link to that page), and also at the end he has a written out link to his main site.

Sometimes you will see resource boxes that have both types of links–links that use keywords as anchor text (like the link above for ‘vegetable garden preparation’) and also a link where you can see what the URL is.

I think that is a good idea, because you get the best of both worlds.

You get the benefit of the anchor text link–a link that uses your keywords speaks more powerfully to Google than a regular written out URL link.

And the written out URL link allows the reader to see what your website address is. It is beneficial to get your website addy in a person’s head–they may not click the link right now, but if they remember your website address, they can go there later.

Your Homework

1 – Use these resource boxes as guides in creating your own astoundingly good resource box.

2 – Share your revamped resource box with us in the comments.

Photo Credit:

Look, it’s the north star and the little dipper by jdurchen


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9 Responses to “Article Marketing Strategies: Does Your Resource Box Have Star Quality?”

  1. Mark Demers says:

    I`m still a newbie and it will be quite a bit of time before getting real credentials, do you have any suggestions on other content for a resource box in the mean time?Or should i just wait?
    Thanks , Great posting, very interesting.

    Looking forward to your reply.

  2. David Lee says:

    Thanks for the advice Steve.

    I had been thinking that resource boxes were complicated and after all the work of writing and submitting the article, it tends to be a bit of an after thought! This article and in particular the examples you gave so it doesn’t have to be complex!

    David

  3. Steve Shaw says:

    @Mark Demers: Hi Mark,

    You don’t have to wait to get “real” credentials–just use your present knowledge and authority and phrase it in the best way possible.

    Here’s are some examples:

    “John Smith is a cooking enthusiast and enjoys experimenting in the kitchen…”

    “Suzy Jones is passionate about website design. Her trademark is streamlined, sophisticated, minimalistic design….”

    Both of these reveal the interest of the author in the topic on which they are writing, without overstating their credentials.

    In fact, neither of these blurbs states that they have any credentials other than a real interest in the topic and a desire to share what they know with others. (Actually, that in itself is an excellent credential.)

    So, if you are a student of your topic, just getting started in your industry, you need to think creatively about what you can use a credentials.

    I hope that helps,
    Steve

  4. Wished this had been around five years ago when I started in my niche you’ve provided excellent examples of a good resource box that took me too long to reach myself. Nice job Steve.

  5. Harry White says:

    Thanks. It’s nice to know we can put two references in our resource box as long as they refer to the same subject matter.
    What does Google et al consider “too much?”
    Harry

  6. Sherri Frost says:

    I am always interested in improving my article writing. So I eagerly clicked on this blog post to see how I can make my resource box even better.

    Imagine my surprise to see myself listed as an example of how to do it right! I thank you for that.

    Thank you for always showing us the best way to use article marketing. You have taught me well.

  7. Steve Shaw says:

    @Sherri Frost: Hi Sherri!

    You are very welcome, and thank YOU for creating such an inspiring resource box. I have already had people tell me that just seeing these resource box examples has helped them with their own.

    You are an excellent student–A+ and a gold star for you! ;)

  8. Steve Shaw says:

    @Harry White: Hi Harry,

    I would limit it to one or two links to relevant web pages. If you put too many links in the resource box, you do not have enough room to convince the reader to visit any of the links.

    You also are in danger of turning off publishers–many publishers have rules about how many links they will accept in the resource box. For example, at the time I’m writing this comment, EzineArticles has a two link limit in the resource box. Any more links than that and the article is declined. Other quality publishers have similar standards.

    It’s important to remember that the resource box is meant to be an author bio, rather than a vehicle for links.

    It’s hard to say specifically how Google reacts to two links vs. three links, etc, but the article needs to make it past the publisher first and foremost. If the article/resource box does not make it past the publisher, then it won’t reach Google!

    Something for all of us to keep in mind :)

    I hope this helps!

  9. Paul says:

    Thanks for the informative article. I see the use of one anchor text and one where you can see what the URL is in your resource box. I have always used two anchor text pointing to specific pages but now I think I will follow the example in the article.

    Thanks

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