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Article Marketing Strategies: Help In Understanding Keywords
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Many people who are starting to do article marketing are just “regular people” who have an average knowledge of computers (which means just knowing how to turn one on and get on the internet). So, if you’re feeling like you’re technically out of your comfort zone, you’re not alone.

Have you been intimidated by the thought that you are responsible for marketing your own website? You may have thought that you don’t have the training or that you’re too far behind everyone else to catch up.

When you hear people talking about things like “keywords”, your brain starts to hurt.

“Oh, no,” you think, “here comes more information that I don’t understand!”

I always like to try to take a technical concept and teach it in a non-technical way, and that’s why I particularly like this post from Lorelle where she explains keywords by comparing them to a library card catalog. Here’s the gist:

We’ve all been to the library before. Remember when you were a kid or in high school or college and you were doing some research on a particular topic? Here are the steps you would do:

1 – Go to the library.

Yes, there was a time when computers didn’t exist, and if you wanted to research information, the only place to go was the library. I’m a book lover–I still love to go to the library just for fun, but I just want to bring back to your memory that there was a time in history when there were no other options–everyone had to go to the library to do research.

So, you get to the library and there are millions of books there. How in the world can you find the three or four that will help you do your research?

Thankfully, the library is a very organized place. Every book is accounted for, and it has its own special place. The “mission control” of the library is the card catalog. That is your next stop.

2 – Find the card catalog and look for books on your topic.

Remember the card catalog? Nowadays the card catalog has been replaced by library computers where you can search the library database, but “back in the day” there was an actual piece of furniture that had lots of little drawers that contained index cards. On each index card you could find a variety of information:

  • The subject (or “category”). Remember the Dewey Decimal System? I keep on saying “do you remember this and that?” because I’m not even sure if they still teach kids about the Dewey Decimal System any more. Anyway, it is a way of categorizing subjects in a library. The Dewey Decimal System assigns a number to each subject matter, and then each book is marked with a Dewey Decimal number (the “call number”) and placed on a book shelf with the numbers in order, so you can easily locate the book. The call number and subject are also put on an index card in the card catalog, along with this other info:
  • The title
  • The author

So, when you go into a library, you can search for three different things:

  • The subject that you’re interested in
  • The title of the book
  • The author of the book

The subject of the book helps the librarian classify and organize the books.

A new book arrives at the library. How does the librarian know what subject a book is? She needs to know the subject in order to create a call number for it (from the Dewey Decimal system).

She doesn’t have to read each book to discover that info-she doesn’t have time for that!

No, instead the writers and publishers of the book do the work for her–they give the librarian a list of key words that pertain to the book. Then the librarian takes those key words and creates the call number and the index card, so that when people come into the library looking for information on that topic, they can easily find that book.

Are you still with me?

I just wanted to check because we’re about to make a connection:

In the same way that the author of a book provides the librarian with key words (subjects) that apply to the book so the librarian can categorize it, so you as a web page owner are to provide Google with key words so that Google can categorize the content of your web pages and arrange your web pages in its listings. That way, when people do searches for information on your topic, your web pages will be listed in the proper order.

In a way, Google is the librarian and the card catalog.

Google’s Algorithm for determining how web pages are ranked is like the library’s Dewey Decimal System.

When a person “Googles” something, it is like they’re going to that card catalog to locate the information that will help them.

This is why website marketing is so crucial…

By marketing your website with your keywords in mind, you are helping your web pages to be categorized in a way that people can easily find them. Not giving Google information about the keywords associated with your web pages is like handing your book to a librarian and telling her, “Just put it anywhere.”

Does this make sense? I hope so–just let me know if you have any questions about what keywords are.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


One Response to “Article Marketing Strategies: Help In Understanding Keywords”

  1. Sheila says:

    Great comparison, Steve! I have a friend who I’ve been trying to explain keywords to. I’m going to send him this as I think it will finally get him to see what I mean…thanks for this great article!

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