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Article Marketing Strategies: How To Increase Website Traffic
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I get questions from newcomers all the time. Maybe you can relate to this one:

We are trying to increase the traffic going to our website using articles. How many people can we expect to be reading our articles? Do you think article marketing can help us?

Most website owners only know one thing when they start to market their site: that they need to increase traffic to their website.

The rest can be more than a little fuzzy. You’ve probably heard that an effective and user friendly way to market your website is to submit articles, but the particulars are not that clear. I’d like to take this blog post and explain a few basics for newcomers who are considering using article marketing:

With article marketing, the main idea is to use the article submissions to help your website get a higher ranking in Google.

“A higher ranking for what?” you may be thinking. “What do you mean by ‘higher ranking’?”

That’s a brilliant question, as I think a lot of people talk about “getting a higher ranking” without knowing what they’re referring to. In order to explain this, let’s go back a few steps. Let’s think about the type of person you want to be attracting to your website.

Your Target Customers

There is a special type of person you want to come to your website. When you say that you want to increase traffic, you don’t really mean that. You wouldn’t be happy just to have any old Joe stopping by. No, you want website visitors who might actually be interested in what your site has to offer, be that a product, a service, or just excellent information.

Get this ideal website visitor in your mind. Keep in mind that when he goes to Google to do a search, he does not know who you are or that your website exists. He just has a need, and he’s going to Google to get some advise on what websites can meet that need.

What Are Your Customers Thinking?

Wouldn’t you like to know that?

  • What are they wondering?
  • What do they need or want?
  • What problems do they have that you could potentially help them with?
  • What are they confused about?

These are the types of things that they will be typing into Google.

What if you discovered that a ton of your target customers were all wondering or looking for the same thing (having to do with your niche)? What if they were all typing similar things into Google and looking for web pages on the internet to satisfy their needs?

Wouldn’t you want your very own website to show up in  the list of Google’s results? Better yet, wouldn’t you want your website to be at the tippy top of the results list?

Here’s something you know already: The web page that is at the top of Google’s results list gets many more visitors than any other website in the results list.

If you want to increase traffic (targeted traffic!) to your website, then your goal will be to position your website as one of the top results when your target customers type those really popular searches.

When you do that, your website  traffic will shoot up dramatically!

What Are You Trying To Get A High Ranking For?

You’re trying to get a high ranking in Google for those very popular phrases  that people in your target market are typing into Google.

How do you know what those phrases are?

You do what is called “keyword research”. It sounds technical, but it’s completely doable, even for an absolute newbie. Here is a link to a tutorial I created on How To Do Keyword Research.

How Does Article Marketing Play Into This?

The tutorial I linked to above outlines how to use the keywords you find for your website in your article submissions. The idea is that by submitting articles around your keywords, you are helping Google to associate your website with those keyword phrases. This can help your website get a higher ranking for those keywords, which in turn will bring targeted traffic to your website.

Should you be concerned about how many people are reading your articles?

I think this question that the reader asked came from falsely assuming that the traffic that article marketing would generate would come just from the articles. If that is your thought, then of course you’ll be thinking that the more people who read your articles will translate into more traffic to your website.

But that’s actually not the case. Although we assume that people will be reading our articles, and we write articles that are high quality and helpful to serve our audience, we know that the main benefit that article marketing brings is by helping a website to get more traffic from search engines, rather than the articles themselves.

Is this confusing? If it is, then don’t feel bad. Please just ask me your questions, and I’ll be happy to walk you through things.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


6 Responses to “Article Marketing Strategies: How To Increase Website Traffic”

  1. Bill says:

    Great pitch steve i hope the newbies will learn more from this.

  2. Ed says:

    Steve, I believe you mentioned that there is an advantage to submitting to more than one article directory. Did you mean submitting the same article to several directories or do you think this would be considered spamming?

    Thanks,

    Ed

  3. Steve Shaw says:

    @Ed: Hi Ed,

    Thanks for your question. Ideally, you would be submitting different versions of your article to multiple online publishers (not just article directories), but the reason for this is not because of “spam”.

    If you submit the same article to several directories, it is not considered spamming. Article submissions simply involve sharing content legitimately with other sites on the web who wish to publish it. Press releases work in a similar way, and a whole load of other online content is syndicated too, not just article submissions.

    While the search engines don’t see it as a problem if sites contain the same content, this doesn’t mean that they want to show their users the same article on a ton of different sites in the search results; they want to show a variety of different content that may be helpful to the user.

    So they do recognize duplicate content, but that doesn’t mean they penalize sites because of it, syndicated content plays a big part on the web and how the web works (eg. RSS provides an easy method to spread syndicated content).

    Article submissions increase your chances of one of your articles showing up on one of the sites on which it is published when a user searches on a particular topic. The more articles you have out there, and the more sites your articles are published on, the more chances you have that a search engine user will click to read your article when searching for something.

    If you’re concerned about duplicate content, we offer a very powerful tool on our website for the use of our members, ArticleLeverage, that allows you to create multiple variations for your articles. You can provide as many variations as you like to your title, your introductory paragraph, and your resource box(es), and you can choose to provide a variation to as many sentences in your article as you like too. The more variations you provide for each element, the more each distributed version of your article will differ from other variations of the same article, and ultimately the more you stand to benefit.

    Effectively it means there are so many possible variations of your article, that the article directories in our distribution network will potentially each receive a unique, quality, perfectly legitimate version of your article.

    For more info on how ArticleLeverage works, please see this resource:

    http://www.submityourarticle.com/creative-article-marketing/2008/04/17/articleleverage-how-does-it-work/

    And for more information on the benefits of having your articles appear on multiple websites, please check out this resource:

    http://www.submityourarticle.com/creative-article-marketing/2008/09/25/is-there-any-benefit-to-having-your-article-published-on-a-smaller-website/

  4. Sheila says:

    I have taken two Internet Marketing courses and I still learn something new from you all the time! Sometimes it’s something I’ve already heard, but you make it easier to understand. Thanks for all your great advice Steve.

  5. Steve Shaw says:

    @Sheila: Hi Sheila,

    Thank you very much–your comment is encouraging to me! :)

  6. [...] get questions all the time from newcomers who have an inkling that article marketing can help them, but they’re just not sure [...]

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