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Article Marketing Strategies: Keywords Tutorial Starts Here…
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Today is the day to start learning something new: How To Use Keywords

This is a New Year, and it’s the perfect time to learn a new skill that can revolutionize your website marketing!

Keyword research is absolutely vital– not just for helping determine what you want to get out of article marketing but also for significantly magnifying the results you get from it.

For the next few weeks, we’ll be doing a Keywords Tutorial on this blog, and you’ll have everything you need to get started taking your article marketing up a few notches.

I know that it’s so tempting to put the blinders on and put your article marketing campaign on auto-pilot when someone encourages you to learn a new skill that will improve your results, especially when that new skill sounds like it’s rather technical. It’s just human nature–I don’t know too many people who are overjoyed to leave their comfort zones and undertake learning a new subject.

I just want to put your mind at rest first–I am encouraging you to learn to do keyword research and to then incorporate those keywords in your article marketing campaign, but please be assured that I’m not asking you to do anything overly technical.

And here’s a little encouragement: I have worked with many people who are definitely not technically minded but who have learned how to use keywords in their articles, and the process has been painless! The trick is to take things slow…

We’re going to be covering the topics of keyword research and article marketing over the next few weeks. All of the things I’ll teach you are completely doable for the average Joe or Jane. It will just take an initial read through to get the basics in your brain, and then as you’re ready, you can look back over the information I’m going to provide you to pick up more details.

Let’s get started with just a little bit of information about what you can achieve by doing keyword research for your articles.

What Can Be Achieved With Keyword Research?

It can be amazing–you’re not just looking at a potential page one position (on Google and the other search engines)Â for your main keyword, but page one positions for multiple keywords that have high levels of competition that you may consider it difficult or impossible to get a high ranking for.

I’ve seen this happen many times with effective article marketing combined effective keyword research, but of course none of it can ever be guaranteed, as there are many factors in play, not the least of which if your site is genuinely about the keywords that you’re trying to rank well for, offers your visitors excellent value, and is appropriately optimized.

But presuming you’ve got the all the basics in place, article marketing can be incredibly powerful. As an example of my own experiences, I’ve had keywords where my site was not just #1 on the page, but also #2, #3 and #4 for the same keyword, effectively dominating Google for that keyword. And this isn’t just any keyword, but a highly competitive keyword that has over 400 million (yes, 400 million!) competing pages.

At the same time I’ve had numerous other high rankings on page one for other high competition keywords, each with competition levels ranging from around 8 million to nearly 60 million competing pages.

But of course, it’s not the high rankings themselves that are important; it’s the amount of traffic they can deliver to your website over the long term.

The Basics: Two Types Of Keywords

Your keyword research will mean compiling two separate lists of keywords for different purposes.

1 – Firstly, you have your main keywords.

Those are the words you want to rank well for on the search engines. These keywords tend to have high competition but also have high traffic potential. After all, presumably, that’s why you’ll be wanting to target them– to get the rewards that a high ranking in search engines can give you.

These main keywords are what you want your website to rank for in Google and the other search engines.

2 – Secondly, you’ll want to compile a list of long-tail keywords.

You can use these to optimize your articles and try to get the articles themselves ranking well on the search engines. So you’re not specifically wanting the main page of your site to rank well for these long-tail keywords.

Instead, you want the articles themselves to rank well for the long-tail terms, and you want the pages on your website to rank well for the main keywords.

Because these long-tail keywords generally have lower competition levels, it can be relatively easy to get an article ranked well. Traffic levels for each long-tail keyword tends to be relatively low, but once you have a few articles out there that are optimized and ranked well for different long-tail keywords, the traffic starts to add up; and again this is all long-term sustainable traffic that we’re talking about here.

This is all we’ll be covering today, but this is enough. All you need to know right now is what the benefits of doing keyword research are, and also the two different types of keywords. We’ll get more in depth in the coming weeks.

Questions for you:

Are you interested in learning how to use keywords in your articles and how to do keyword research?

Is there stumbling block that you see for yourself as you undertake learning this new skill?

Related Resources

This is where you can find all 6 parts of this keywords tutorial series.

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

16 Responses to “Article Marketing Strategies: Keywords Tutorial Starts Here…”

  1. I’m eagerly waiting for your keyword classes. I still want to know why up to date, Google is not ranking my site with keywords “Great Home Business Ideas” on first page, while the traffic is moving upwards thanks to a few articles I have so far written and submitted to online directories. When I check the same keywords with Yahoo, Bing and Ask, I see that my site is on the first page although not ranked #1, which is everyone’s wish.

    Secondly, when I look at the traffic rank with, I see that the site is improving drastically, although I was again informed that does not give accurate information and not reliable. Someone was advising me to use, which is expensive to maintain every month.

    I really look forward to the class where I expect to have some of the questions in my head answered.

  2. Steve Shaw says:

    @Charles Kiyimba: Hi Charles,

    Even if not on first page yet, it’s a good idea to track the ranking of your page on Google so you can observe movement, and generally you’ll see that moving upwards as you continue with your article submissions. There are so many factors involved in ranking any particular website, such as age, on-site SEO, other links that are building up to your site, competition levels, and so on, that it’s impossible to know how quickly your site will rise up through the ranks. It’s fairly common to see improvements on other search engines prior to seeing something similar on Google.

    Article marketing certainly helps with your SEO, as you’re already seeing, but there are other things you can try in addition to give your site an additional nudge in the right direction, such as press releases, blog commenting, asking other sites to link to you and so on … this will build up your link diversity, and help your ranking efforts further. Article marketing is just one part, albeit a fairly major one that can have significant effects, of an overall link building strategy. We do have a full SEO package available, currently for a limited number of select clients, but if you’re interested please contact us via email to let us know.

    In terms of traffic, sites like alexa and compete are good for judging the traffic of other sites in comparison to your own, but as this is your own site you can measure your own traffic trends exactly, and I’d advise going with something like Google Analytics for that, completely free to set up too.

  3. Stavros says:

    Lets work on long-tail keywords while waiting to be number 1 for top keywords with huge competition.

  4. SBT says:

    Sounds great Steve! Looking forward to whats next. No doubt keywords is what its all about so no doubt a valuble lesson indeed. Thanks

  5. Tom says:

    when I see someone saying they got a number one ranking and there were “400 million pages” you absolutely do not know keyword research!

    When you do keyword research the only thing that matters are the top 10 rankings in Google! Nothing Else Matters! That is your competition. You are not competing with 400 million other pages. You are only competing with 10! There are not 400 million pages trying to rank for that keyword, I can guarantee you that. If the top 10 Google rankings are on PR 5 old domain keyword optimized pages and you get a number one ranking then I will be impressed! The “400 million pages” has nothing to do with keyword research and rankings. Absolutely nothing! To use that as any type of criteria tells me you are trying to fool people. There is no correlation to number of pages and the top 10 rankings in Google!

  6. Steve Shaw says:

    @Tom: I appreciate your point of view, and agree that the calibre of the pages between you and the top spot is another factor involved in trying to rank. The top 10 are the most important if you’re trying to rank on the first page, that’s fairly obvious, but the number of competing pages are a good general indication of the level of competition involved, and of course the more competing pages there are, the higher chances of a range of PRs in there somewhere (where they actually rank depends of course on relevance to the query) – such data is used in keyword research tools such as Wordtracker to give competition level scores.

  7. Faye Jones says:

    Thank you Steve for what I know is going to be an excellent article marketing series about how to do effective keyword research!

    I really need this. We all really need this! And your timing couldn’t be better! It just so happens that I am following another article series about keywords on another authority website and summarizing it on my blog.

    You really are one of the good guys among the marketers/bloggers online! You never fail to deliver great content; on your website, blog or in your email newslettre.

    I highly recommend that anyone reading this should join Steve’s mailing list. He is not at all in the habit of bothering us subscribers with a bunch of advertising. Rather, you’ll get stuff you can really use.

  8. SBT says:

    I like to look at it as if I were to enter a marathon with 1000 3rd graders I can relatively expect to place first. Compare that to if I were to enter a marathon with only 10 others but who are actual marathon runners I can assure you I would place dead last.

    So quality of your competition as opposed to quantity.

    If your goal is page one then using what ever parameters you choose to use (allintitle:, page rank, back links, backlink juice, domain age, keyword rich url, quality of content, relevancy etc, etc, etc) check out if the sites on page one are marathon runners or simply 3rd graders or both and then you will know what your chances of placing on the first page are and/or how much work it would take you to get there.

    The sites already on the first page are the ones who can tell you. (so spy on them to find out). If you can outrank the first ten then obviously the other 990 are behind you.

    Steve love your site and appreciate you thanks


  9. Thanks Steve for your continued support through this plog. I have actually benefited a lot from your tutorials and tips on article marketing.

    Yesterday I was so surprised to see my blog ( ranked #1 on my keywords “great home business ideas” and ranked #4 on keywords “home business ideas”. I have really seen the power of article writing. It does wonders. In just 7 months of marketing with articles, I am already seeing positive results. The number of inbound links is going up gradually and I also receive some requests from webmasters wanting to exchange links with me. I always followed your blog tips and I think the results are beginning to show up.

    My concern now is to get more useful tips on how to maintain being on the first page, which is also another challenge. I will obviously make contacts with you on the SEO package.

    @Steve Shaw:

  10. Allen Voivod says:

    I love the “starting slow” idea of this, Steve. I feel like this is a place where just a few small tweaks can make a big difference, so taking it step by step is just the right approach. Thanks!

  11. Steve Shaw says:

    @Allen Voivod: Hi Allen,

    Yes, taking it slow is absolutely key, or else it’s easy to get overwhelmed with all this information. It really is about doing minor tweaks, and then as you feel comfortable adding a deeper layer to your knowledge by taking on another baby step.

  12. david mount says:

    I am lost. The headline says Keywords Tutorial Start here – then it says 14 (how do I find 1 — 13?)
    and the article ends Questions for You.

    How do I find the subsequent keyword articles?

  13. Steve Shaw says:

    @david mount:

    Hi David,

    This is where you can find all 6 parts of this keywords tutorial series.

    The #14 was referring to the number of comments on this post (at the time you were looking at it).

    Hope that helps!

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