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Article Marketing Strategies: How Can I Maximize My Potential for Backlinks?
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A client asked me this question recently:

I’m not sure if I’m doing my article submissions in a way that maximizes my potential for back links, etc. Can you give me some feedback and suggestions for how I could improve?

When you ask how you can maximize your potential for backlinks I think of a few different things:

  • Have you done keyword research?
  • Do you have a list of main keywords to target in your resource box and long-tail keywords to target in your article titles and topics?
  • Are you using your HTML resource box properly?
  • Are you using the Naked Articles tool offered by
  • Are you submitting an appropriate quantity of articles–not too many and not too few?
  • Are you consistent with your submissions, doing them every month?

With these questions in mind, here’s my advice to you…

1 – Using the Naked Articles feature creates higher value links because the link is in the main body of the content.

Naked Article links are a higher value link than a link that’s right at the bottom of the page in the resource box. It’s a higher value for your site’s SEO (search engine optimization) and also likely to get more click-throughs from people reading the post. (Links towards the top of the page tend to get clicked more often.)

You will want to put up to 2 of those links in your article, preferably towards the top of the article. The two links do not have to be the same words, but they should be keywords associated with your site in some way (and of course fitting naturally within the context of the article).

(The Naked Articles feature is available to Gold Level members of

2 – Using the HTML resource box is a way to create a powerful anchor text link using your keywords.

The links that you will be creating in your HTML resource box should be formed by your keywords or by your written out URL.

There should be at least one key phrase that is hyperlinked in the HTML resource box. There’s no real point in hyperlinking the words “Learn more” or “Click here” as that doesn’t help tell Google what your site is about.

Instead, for that second link, you can either hyperlink another of your keyphrases (and you should have several of them) or you can hyperlink your written out URL, as it can help a reader remember your website address to see the URL written out.

Here’s how to create a HTML resource box.

3 – Be sure that when you use the HTML resource box or Naked Articles that you don’t hyperlink the same keywords every time.

To do so could make your link building look unnatural, and draw some negative attention from Google.

Instead, vary the keywords that you target in your HTML resource box or in your Naked Articles. You should have a list of about 5-10 main keywords that you alternate. Here’s more info on creating a list of keywords.

4 – I also suggest that you submit 8 articles per month per website.

Remember, this is a client of mine who is using my article submission service to distribute his articles. When you’re submitting automatically, you don’t need to submit near as many articles as you would if you were submitting manually, but you still need to submit enough to make an impact with the search engines.

In my experience, 8 articles per month per website is an ideal number. Ideally you would work up to submitting 2 articles per week and do that each month over the long term.

As you can see, there are several tiny, simple things that you can be doing to make the most of the backlinks that you’re creating and the articles that you’re submitting. Sometimes you’re just not aware of how all of these factors work together to help your site. For sure, do keyword research and then use the special tools offered by A huge factor in getting the most from your backlinks is just to submit articles consistently.

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

10 Responses to “Article Marketing Strategies: How Can I Maximize My Potential for Backlinks?”

  1. Nick says:

    Hi Steve,
    Fistly, the “submit articles” link at the bottom of your article isn`t working!
    This is something I have asked you about & seems to be quiet a confusing issue for many!
    I have had a look at your article submission service & think it`s great but, at the moment, it`s out of the question because of cost!
    I know that this may seem like a lot of repetition for you Steve, but maybe, you could write an article about article writing as a complete newbie – knowing what you now know of course! That is to say, you`re totally new so where to submit the first few articles for maximum effect – without any payment either!

  2. Steve Shaw says:

    @Nick: Hey Nick,

    Thanks for pointing out the broken link–it’ fixed now.

    Yes, I love to write for newbies and will continue to do so with your suggestions in mind. I’m happy to cover that info again–it can’t be said enough times!

  3. Jay says:

    Just a quick note to let you know how much enjoy your stuff. I am no longer a newbie in article writing but I remain a reader because I either learn something new or see an issue from a different perspective.

    So here’s my question: Now that Panda has taken its toll on sites like Ezines I am curious if you still see the directories as good places for articles.

  4. Hi Steve,

    I appreciate the suggestion for using different keywords in the resource box; I know I don’t do that enough, but I will always do it from this point on.


  5. Don’t expect any link value from the article directories. And getting your links on spam/duplicate blogs will further hurt your SEO value. So, be careful before you engage in!

  6. Steve Shaw says:

    @Jay: Hi Jay,

    Thank you for reading, and I’m glad that you’re finding the content here valuable.

    For your question about the Panda update and how that affects article marketing and submitting to article directories, I have a post on this that goes in depth:

    Google’s “Content Farm” Update … The Implications for Article Marketing

  7. Steve Shaw says:

    @Martha Lipson: Hi Martha,

    Thanks for chiming in–yes, that issue on using alternating the keywords in the resource box is important. Glad you’ll be doing this…

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