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Article Marketing Strategies: Simple Tips For Creating Your Most Powerful Resource Box Ever!
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The resource box is one of the most common areas where people forfeit potential article marketing benefits.

See if you can relate:

You’ve just slaved over your article and are finally ready to submit it. You’re tired of dealing with it, so you hastily throw together a resource box without giving it much thought. You’re on a mission at this point–you just want to get the thing submitted!

Who hasn’t felt like that before? I think we all have!

Even those of us who know the power of the resource box are tempted to focus all of our attention on the article and overlook the power of the little box that sits below it.

I’d like to remind you that as unassuming as it looks, the resource box is a powerhouse! Not only does it have the power to boost the search engine ranking for your website, it also is the one spot in your article submission where you can convince a reader to visit your website.

Yes, you can get website visitors directly from your articles.

The goal that these simple tips are trying to accomplish is to use the resource box to entice the reader to click the website link. When a reader reads your article, clicking the link to your website is the best affirmation of “I like your article!” that you’ll get, Â not to mention you’ll be generating traffic to your site and drawing the reader further into your marketing net.

Here is the first of these mysterious tips:

Tell the reader exactly what to do.

You know what you want your reader to do, and you may think it’s totally obvious to everyone else, but take into consideration that your reader has a million distractions that are competing for his attention, and he oftentimes will need some help putting 2 and 2 together.

That’s why you really need to spell things out in your resource box, and tell the reader exactly what to do and why.

Here’s an example of an anemic resource box:

Steve Shaw helps people build traffic to their websites. [link here]

The reason why that resource box is lackluster is that it’s not action oriented. I just made a statement, put my link after it, and then left the readers to their own devices to figure out what to do.

With just a few tweaks though, you can create a resource box with more punch!

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  • What should the reader do as a result of reading the resource box? Click the link.
  • Why should the reader do that? To get the free report.
  • Why should he want the free report? Because it will tell him how to attract traffic to any website, and of course, because it’s free!
  • When should he click that link? He should “Go now! “

This resource box tells the reader what to do, when to do it, and why to do it. A reader is much more likely to take action as a result of this second resource box than he would after reading the uninspiring first one.

We’re going to be covering more tips in the posts to follow, but for now this is what I’d like you to do this week:

Your Homework

  • Write a resource box that tells the reader what to do and why (you can even throw in “when” if you feel like it!)
  • Think of some sort of “lure” for your website, a reason why readers should go there, and incorporate it into your resource box.
  • When you think you’ve got a winner, share your resource box in the comments below. We all benefit from seeing other people’s resource boxes and learning from them!

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

6 Responses to “Article Marketing Strategies: Simple Tips For Creating Your Most Powerful Resource Box Ever!”

  1. Sunil says:

    Yes! Very well described about the power of resource box at ezinearticles. It’s very true that this is the most overlooked part of the whole thing. Most of them just concentrate on writing an article and publishing it – job done.

    I’ve been writing articles to ezine too. Yes, they are very strict. I’ve put some emphasis on my resource box there. But I guess I may need to tweak a bit to make it more enticing. To give the readers a good reason to click the link to my site.

    Thanks for sharing this topic Steve Shaw!


  2. Gerri says:

    Resource Box

    Writer, author, and publisher, Gerri D Smith seeks to support, motivate and encourage women to set higher goals. Along with inspirational articles, eCourses, eBooks, tips, and quotes, Gerri created her first classical romance novel titled, “A Challenge of Love.“ Part autobiographical and part fiction the story is based on one of the most important social problems so prevalent in our society today: Emotional and domestic abuse. The story challenges women to push their self-esteem level to a new high. The inspirational words can enhance everyday life to be more positive, fulfilling, special, and more challenging. For more details go to,

  3. Steve Shaw says:

    Hi Gerri,

    That resource box looks great. One thing though, is that that most publishers will have a character count limit on the resource box, usually about 450 characters long, and yours is 707 characters. If you could trim it to 450 characters or shorter, it would be an improvement. But overall, a very thoughtfully put together resource box.

  4. I wanted to ask if it’s best to write your resource box in first person or third person? I’ve always wondered which is more effective. Thanks!

  5. Steve Shaw says:

    @Sheila Bergquist: Hi Sheila,

    That is a really good question, and you are the very first person to every ask me that!

    I write my resource boxes in third person, and most resource boxes I see are in third person. That appears to be the norm, although you can certainly write it in first person if you want–just be sure to mention your name.

    I think that third person might sound more professional (like the author bio on a book jacket), while first person would be more “personal”. I have no stats on which is more effective, although I like the third person approach myself.

    The third person resource box would allow you to use fewer characters (there is usually a character limit with resource boxes), and it might sound more convincing because it’s more objective.

  6. @Steve Shaw: Thanks Steve! I agree that third person sounds more professional, but wondered if first person might be “friendlier.” Thanks for your opinion on it. I guess it might depend on which site your writing for.

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