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Article Marketing Strategy: 6 Tips For Getting More Newsletter Sign-Ups From Your Articles

Posted By Steve Shaw On June 10, 2010 @ 12:00 am In Article Marketing Tips,Article Marketing Writing,How To Submit Articles,SEO Article Submission | 10 Comments


Are you effectively using your articles to generate sign-ups?

Here’s a question on article marketing strategy I received recently from a reader:

Hi. I’m trying to increase sign ups by way of article marketing. I use Ezine articles and although I write pretty decent articles I only get around 4-6 sign ups soon after the article is published out of around 120 views in 3 days, not really worth the effort. How can you help me increase views, sign ups and make my time spent writing worthwhile?

That’s a great question, and I have some good news for you:

You are on the right track in that the ultimate goal is to inspire folks to sign up to your newsletter list…

Sometimes it takes people more time to decide if they want to buy your product or services. If you have their name and email you can follow up with them, develop a level of trust through sending them useful emails, and that increases the likelihood of making sales in the future.

Let’s talk specifically about what you can do to get more sign-ups to your newsletter list with article marketing:

1) Submit to more article directories

The glaringly obvious point is, if you’re only submitting to a single site like EzineArticles.com [2], while a great site with a lot of traffic, you’re severely limiting your scope in terms of the numbers of views (and thus, click-throughs and sign-ups) your article could be getting.

For example, articles in our own article directory [3] alone regularly get dozens if not hundreds of views within just hours of publication – and the ‘views’ are often by publishers looking for articles to publish elsewhere too …

And that’s just one site out of hundreds of other websites (all with their own set of visitors who come across your articles via varying means) your articles could show up on through using our article submission service [4] … think about it.

2) Be sure to write educational articles on the topic of your niche.

Writing articles on the topic of your website helps you get targeted traffic. “Targeted” means that the people who are being drawn to your website are people who might be interested in what you’re offering.

If the traffic is targeted, then there is a greater chance of sign-ups.

3) The resource box plays a huge role in getting readers to click through from the article to your website.

Craft a strong resource box, which includes author name, short author bio (why should the reader regard you as an expert?), a reason to click through and your website URL. Here is more info about writing a really good resource box [5].

4) Offer an incentive to click through to your site.

If it is a tangible incentive, like an e-book or a coupon or an audio course, then once at your site, the reader must enter his name and email in order to receive the incentive. That is a great way to build your list.

Here is a resource that lists popular resource box incentives:

7 Effective Resource Box Lures [6]

5) Test the effectiveness of the pages that you link to from your resource box.

You may link to a landing page where the visitor’s name and email can be captured, a page offering a free e-book for people who sign up for your list, or a sales page, etc. Some pages perform better than others, so testing is necessary. Personally, I use Google’s Website Optimizer [7] to continually split test a heap of pages.

6) Be sure you’re submitting the correct quantity of articles.

The correct quantity can vary widely depending on your submission method.

If you are submitting manually, you will need to submit significantly more articles each month to see significant results. I’ve heard it recommended to submit anywhere from 30-50 articles a month if you are submitting manually to just a few sites. Remember that you need to submit at this level over the lifetime of your website. That’s a bit much for me, so I like to submit automatically with SubmitYOURArticle.com.

If you are submitting via our own automated article submitter [4], you only need to submit about 8 articles a month per website that you’re marketing. That is very doable, and it’s pretty easy to keep submitting articles at that rate over the long term once you get the hang of it.

Here’s a biggie that will help you keep your spirits up as you’re getting started article marketing:

Keep in mind that the major impact from article marketing comes from search engine traffic (rather than direct traffic from the article directory). Search traffic (via Google, etc) takes longer to develop. When you submit an article, it can take anywhere from 3-6 months for the backlinks to be registered in Google and for the site ranking to be re-evaluated.

The goal is not to have a single article produce lots of sign ups.

In fact, any sign ups you get direct from a single article should be seen as a bonus.

Instead, the goal is to increase your website’s search engine ranking for your keyword terms, which can make a dramatic impact on the amount of targeted traffic you receive from Google, and thus start to dramatically increase the number of sign ups you are getting.

Search traffic takes longer to develop but it is much more powerful than getting traffic from the articles themselves.

What Are Your Tips?

I know we have a lot of readers who are successfully using article marketing to build their newsletter lists, so I ask you:

How do you use article marketing to build your subscriber list?

Are there any special tricks you’ve discovered through your own efforts?

Photo Credit:

Sign Up [1] by Stillframe

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere" [9]

Article printed from Article Marketing Blog: Creative Article Marketing: http://www.submityourarticle.com/creative-article-marketing

URL to article: http://www.submityourarticle.com/creative-article-marketing/article-marketing-strategy-sign-ups/

URLs in this post:

[1] Image: http://www.flickr.com/photos/stillframe/2367457529/in/faves-71269096@N00

[2] EzineArticles.com: http://www.ezinearticles.com

[3] article directory: http://www.submityourarticle.com/articles

[4] article submission service: http://www.submityourarticle.com/creative-article-marketing/

[5] writing a really good resource box: http://www.submityourarticle.com/creative-article-marketing/how-to-submit-articles-writing-articles-and-crafting-resource-boxes/

[6] 7 Effective Resource Box Lures: http://www.submityourarticle.com/creative-article-marketing/what-is-your-most-effective-resource-box-lure/

[7] Website Optimizer: http://www.google.com/websiteoptimizer

[8] Tweet: https://twitter.com/share

[9] The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere": http://blog.vwriter.com

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