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Article Marketing Strategy: Are There Some Topics That Just Don’t Work With Article Marketing?
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I have enjoyed writing articles for the site but have found, after a year, that there is nothing to be gained. I just haven’t seen any increase in traffic. Your advice that there has to be a specific volume of submitted articles to achieve success is illogical. The input has to appeal to a specific market and with my topic– History–there is no market. Â It seems like article marketing is for people who trade in social subjects: dog training, boiler repairs, hairdressing, celebrity etc. not for someone like me who trades in history.

After looking at your articles, I think IÂ can shed some light on why your results were disappointing. The good news is that there’s nothing wrong with your topic! Your website is about the history of Scotland, and there’s no reason in the world why you wouldn’t be able to use article marketing to increase your website visitors.

This isn’t magic–You need to have an article marketing strategy that works–you know all about history, but now you need to learn how to market your website online. If you do that, then you’ll see better results.

I’m happy to show you what to do…

First off, let me clarify that the goal of article marketing is not to send your website traffic via the articles themselves. That may happen sometimes, but when it does it’s ‘icing on the cake’ and not the main goal.

The real benefit of article marketing comes from getting a higher search engine ranking for the keyword terms that are associated with your website and which you’ve targeted in your articles. That is where the main traffic comes from.

Any amount of visitors that you can get through people clicking the link in the resource box cannot compare to the amount of traffic that Google can send you when your website is appearing high in the rankings. Don’t worry about clicks from articles. Concentrate on improving your website ranking for your keyword terms.

There are two really big parts to achieving that goal, and these two parts work together–

1 – Keyword research

Your first step is to do keyword research to figure out which words to target in your articles and resource boxes so that you can influence where your website is ranked for those words.

You know that the articles have to appeal to a specific market, but on the internet you reach that market by figuring out what your target market is typing into Google. You do that by doing keyword research.

If you’re not sure how to do that, here are some resources that teach how to do keyword research.

I have a feeling that you didn’t do keyword research, but rather just picked out some words associated with your niche. That is very tempting to do, but really you need to do the research and compare the numbers–some phrases that you think might be very popular in your niche might not be. Others might surprise you with how often they’re searched for. You really can’t tell until you do the research.

Hint–Stay away from really general words like “history”–you want to be more specific than that.

Usually you’ll want your website to rank highly for terms that are 2-3 words long. There are other longer phrases that you’ll want your articles to rank highly for–those are called ‘long-tail keyword terms’.

Look at the keyword research info available on this blog and check out the link above on how to do keyword research.

It’s Supply and Demand

When you’re doing keyword research, you’ll be looking at the supply and demand for certain phrases. The demand is the number of searchers who are typing in those terms each month. The supply is the number of web pages that are already competing for that term.

The ideal keyword term has a low supply and high demand. Those types of terms are the easiest to rank high for, and they offer the biggest traffic potential. You won’t always be able to find those ‘golden nugget’ phrases though, but you’ll try to get as close to that ideal as possible.

Keep this in mind: The traffic that you receive from a high ranking of a particular keyword term is always in proportion to the number of people who are searching for that term. If the term is not that popular, you won’t see a dramatic increase in traffic by ranking #1 for it.

You may decide that it’s in your website’s best interest to rank highly for a very popular and competitive term. That may be the best choice for you, but the more competition a search term has, the more challenging it will be to climb the rankings and get to the top spot. It can be done, and it may be worth the effort, but know that you need to put forth the consistent effort to see the results you want.

2 – You need to submit enough articles.

If you’re using an automatic article submitter, I recommend submitting 8 articles per month per website for the best results. Â Over the course of a year, that would be 96 articles–I’ve looked at your articles, and you’ve submitted just 23.

A big reason why you’re not seeing results is that you just haven’t submitted enough articles for long enough a time. You need to submit good quality articles in the appropriate quantity over a sufficient amount of time for search engines to take notice and to begin to see your website climb in the rankings.

I know you’re thinking that it’s your topic (history) that is failing you, but it’s not. What you’ve been missing is an article marketing strategy.

Do keyword research, find phrases that will be worth your trouble to rank highly for, and then submit articles consistently. Be sure to keep track of where your website (the main page of your website) is standing in the rankings for each keyword term. Make a note of it each month, so you can see when your website is moving up.

Search engine marketing is requires steady effort, but you can do it! It can dramatically impact your website, no matter what the topic!

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

6 Responses to “Article Marketing Strategy: Are There Some Topics That Just Don’t Work With Article Marketing?”

  1. Nick says:

    Hi Steve,

    I really feel for your reader in this example. It is so fustrating to put in a lot of effort & then not get the results you were so hoping for!

    Thank you, once again Steve, for showing us the error of his ways & explaining different ways to improve his rankings.

    I have to admit though that this still makes me think how do certain people just appear on-line & then achieve fantastic results in their first month!!!!

    Perhaps that could be another article?


  2. Paul says:

    Hi Steve,

    I see you suggest submitting 8 articles a month. I plan on submitting one per day of each work weak (5 per week) which is 20 per month. Is that too much? Or is more better?

    Of course all articles are original works and would be of very high quality and at least 500 words in length. I tend to have better results when they are at least 750 words in length.


  3. Steve Shaw says:

    @Paul: Hi Paul, if you’re submitting articles automatically via, the ideal number of articles is 8 per month per website. More is not better–due to widespread distribution, it’s better for SEO to do a moderate submission schedule, submitting 8 per month for each website you’re marketing.

    If you’re submitting articles manually, you will need to submit significantly more articles though.

    Hope that helps!

  4. [...] might be considering article marketing, and you’re wondering if your topic is popular enough to draw readers in to read your [...]

  5. [...] might be considering article marketing, and you’re wondering if your topic is popular enough to draw readers in to read your [...]

  6. Paul says:

    Hi Steve,

    That does help, thank you.


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