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Article Marketing Strategy – What to Include in the Resource Box
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The resource box looks so unassuming sitting inconspicuously at the  end of your article that it’s very easy to forget how powerful it is. In fact, for someone who is trying to market a website, it’s the most important part of any article submission.

Yes, the article is important–you need a quality article to do article marketing. But if you don’t use the resource box properly, even with the best articles you will not get results! The resource box is the key for turning your articles into more traffic for your website.

Just in case you’re wondering what a resource box is– your resource box is like an author bio.

Sometimes seeing an example is the best way of learning. Take a look at our article directory and look at a few of the articles. You’ll see that below each article is a “box” that has “about the author” type of information in it. You’ll also notice that there is at least one link (possibly two) going to the author’s website(s).

You can also take a look at my articles for some examples of a well thought out resource box.

The purpose of the resource box is to provide a space for the author of the article to give more information about himself and his website. That sort of information is not appropriate for the article body–you really want to keep the article body objective and informational and steer clear of any type of sales talk. The resource box, however, is the perfect spot to give more information ‘about the author’.

It’s also the one spot where you can try to convince the reader to visit your website, which of course is what you’re after.

What to include in the resource box:

  • Your Name
  • Tell briefly about yourself and your business (why should the reader put stock in your advise?)
  • Tell about your product or service
  • Give a reason for the reader to click the link to your website
  • Give a link to your website (you can use up to two links)

What NOT to include:

  • Links to websites not related to the topic of the article
  • Just your keywords

Some Tips:

–Ideally, the resource box should be written in complete sentences. There is usually a character count limit–at SubmitYourArticle.com and many quality publishers the limit is 450 characters, which will usually translate into about 3 sentences or so.

–It’s important to include a “call to action” that tells the reader what to do and why. Research in traditional marketing shows that people are much more likely to take action after viewing an ad or commercial if they are told specifically what to do.

–An important element of the resource box is the ability to hyperlink specific words and have them lead back to your website. These words should be your keywords. You would choose just one keyword phrase per resource box to hyperlink. You should have a list of a few such phrases that you can alternate–it’s really important not to use the same keyword phrase for each resource box for search engine optimization reasons. Mix it up!

–You can create several different resource boxes to use in your articles. That way, you can target different keywords and link back to different pages on your website. Members of SubmitYourArticle.com can store their resource boxes in the Resource Box Manager, for easy keeping.

Keep On Learning…

We’ve talked about resource boxes before on this blog, but I think you really can’t talk about them enough. The more you read about how to create a proper one, the more tuned in you’ll be to how you can make yours better.

If any of you have questions about how to create a strong resource box, please just let me know in the comments, and I’m happy to try to help.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


One Response to “Article Marketing Strategy – What to Include in the Resource Box”

  1. [...] Shaw offers valuable tips for article marketers, such as ‘It’s important to include a “call to action” that tells the reader what to do and why. Research in traditional marketing shows that people are much more likely to take action after viewing an ad or commercial if they are told specifically what to do.” To read more tips and advice on how authors, business owners and marketers can maximise their resources boxes please go to http://www.submityourarticle.com/creative-article-marketing/article-marketing-strategy-what-to-inclu… [...]

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