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Article Marketing Strategy: Learning To Work With Search Engines–Not Against Them!

Posted By Steve Shaw On April 4, 2011 @ 12:00 am In Article Marketing Tips,SEO Article Submission | 14 Comments

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Your website is like a resort. Google is like a travel agency...

Some website owners take the attitude that in order to get a high ranking in Google and the other search engines, that they somehow need to resort to trickery and backhanded tactics.

It’s as if they don’t believe that they can legitimately rank higher for their keyword terms by simply having a great website and marketing it honestly.

This article teaches why it is important to work with search engines and not against them for the long term health of your website.

In fact, the strange truth is that in order to do well in the search engines, you need to stop focusing all your efforts on building your site for them, because:

  • search engines are not your website’s visitors
  • you cannot follow up with search engines and build a relationship
  • they will not become your customers
  • they will not refer other visitors and customers to you after having had a positive experience
  • and most importantly, search engines will not spend their money with you!

Yes, you need to keep Google in the back of your mind and help them discover what your site is all about. Search engines should not be ignored by any means, but neither should they be the main focus of your website building efforts.

Your Website Is Like A Vacation Resort, and Google Is Like A Travel Agency.

Imagine that you own a vacation resort that focuses all of its attention on pleasing travel agencies in order to get in their listings. You spend your time scheming to give a false impression of what your resort is really like, all the while forgetting about the real people who will come and spend their money, sleep in your beds, eat your food, and come again and again if their experience has been a positive one.

As soon as the travel agencies start receiving poor reports from the people they are referring because of the lack of value that you provide, guess what happens?

That’s right–the travel agencies have to think about their relationship with their customers. In order to continue providing value and a quality experience to their customers, they start moving you down their referral list, and your visitor numbers start to fall.

Then you are left high and dry, without the advantage of repeat customers and word-of-mouth referrals, two elements which lie behind every successful business on the planet.

Build Your Resort (Website) With The Visitor In Mind.

Stick with me on this ‘resort’ metaphor for a little while longer…

Let’s say you took a different route and decided to build your resort with the visitor in mind, and you were always trying to give your visitors greater value and a positive experience–then what would happen?

If you developed a stellar resort that was attractive to visitors, then travel agencies would naturally want to send their customers to you because it would reflect positively on them.

Even if there was some sort of an error at the agency and you end up not in their listings for a few months, you would still have repeat visitors and new customers arriving through word-of-mouth referrals. You would still have a business because you focused on your visitors!

It Works The Same Way With Search Engines…

You need to focus on serving the best interest of your visitors and stop worrying about search engines so much. By doing this, your ranking in the search engines will naturally start to improve. They will naturally want to send visitors to you because it reflects positively on them. You will start to naturally attract visitors from other sources as well.

Yes, you need to market your website the same as any vacation resort would create marketing materials to get the word out about their business. But that is not the main focus…

Here is something to think about this week:

Your primary goal is to create a website that is full of valuable content. You please your visitors, and search engines like Google will be pleased as a natural result. They are simply looking for quality websites that contain valuable content, because that is how they please their visitors and provide their own value.

We’ll talk more about this next time and also explore a tried and tested honest marketing technique that you can do and feel good about!

Photo Credit:

The Resort from the Ocean [2] by buck82


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere" [4]



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[2] The Resort from the Ocean: http://www.flickr.com/photos/buck82/30296373/

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[4] The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere": http://blog.vwriter.com

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