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3 Article Marketing Lessons You Can Learn From A World Class Athlete
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Have you ever set your heart on something only to have your hopes completely derailed? Have you ever given something your all, only to be met with setback after setback? Have you ever worked harder than anyone you know, and it seems like everyone is flourishing but you?

There is a reason London will draw the attention of the world this summer. For some reason these athletes and their quest to be the best transcend all cultures, all languages, all nationalities. We are all united in identifying with their triumphs and with their tragedies.

One moment from the 1992 Games will live forever in the minds of millions of people, not because of a come from behind victory or an inspiring display of physical strength.

It is the story of a man who came in last place…

It is the story of a man who experienced an injury that had so much pain that initially he thought he’d been shot in the leg with a gun (he hadn’t–he’d blown a hamstring). It’s the story of a man who lay on the ground weeping in pain and disappointment as his competitors flew past him towards the finish line. It’s a man who has had his despair photographed and video taped for all of the world to see and remember.

But these are not the reasons we remember him. These are not the reasons the thought of him fills us with hope. I’d like you to take a look at this video of that momentous day in Derek Redmond’s life, and then let’s see what we can learn from him:

Here are 3 Lessons You Can Learn From Derek Redmond

1 – You must finish your race.

Probably the most common reason why people fail in marketing their businesses and websites is that they just give up. They start with an expectation of immediate success, and when they are not instantaneously rewarded with that, then they get discouraged and quit trying.

One thing we can all learn from Derek Redmond is that you can’t give up. No matter how difficult things look, you can’t bail out. Even when you get discouraged, you need to pick yourself up and keep on going.

2 – Sometimes the most heroic thing that you can do is to just put one foot in front of the other.

When you watch that video, you may be tempted to think, “Yeah, but he was running in the Barcelona Games, and he had the attention of the world. No one knows me, no one pays attention to what I’m doing, and my little life has no chance of being heroic.”

If that is your thought, I’d like to challenge you to change the way you think about yourself and your daily work. It may not seem that exciting to the rest of the world, but this is your business, and it is of intense interest to you. This is your stage. In the end, it doesn’t matter what others think of you, but you thinking badly of yourself will impact your success with your business.

When we think of people succeeding in the website marketing business, we always think of the person whose website is #1 in Google, much the same way Derek Redmond must have always thought of the winner’s circle as being the pinnacle of success.

One thing we can learn from him is that the champion is not always found in the #1 spot. When I say “champion”, I mean someone who has the heart of a champion.

Can anyone deny that Derek Redmond had the heart of a champion, even though he came in last place?

Don’t let your website ranking in Google discourage you. This whole quest for a better ranking is a game of ups and downs, but slow and steady wins the race.

3 – You can’t be intimidated by others being ahead of you.

One thing I hear on a regular basis is people who are new to website marketing getting discouraged because they see all these other people who are “ahead” of them.

There are people who have been submitting articles for much longer than you and who know about keywords and SEO and all that stuff. They are so far ahead of you that you don’t think you can ever catch up.

There are people who have more popular websites than you, and it may seem like those people did hardly any work at all and their websites are thriving. With all the work you’ve put into your marketing plan, why isn’t your website more successful? Why does it seem like other people are having an easier time than you?

We could talk about this all day–the scenarios are endless. The common denominator is that when we compare ourselves to others, it stops us from moving forward.

Let’s learn this from Derek: Don’t be so interested in your competitors that you stop competing yourself. They are running their race; you need to run yours. If you’ve fallen down on the track, get up. Don’t worry that people are ahead of you. If you must look at others and evaluate their performance, do it in a way that they become an inspiration for you. Do it in a way that their success makes you want to try harder.

What lesson did you learn?

I love this story of Derek Redmond, and there were a million lessons that I could have pulled from this video that would apply to article marketing and website marketing.

Did you see a lesson from this story that you’d like to share?

What is the biggest lesson that you’ve learned from Derek Redmond?


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5 Responses to “3 Article Marketing Lessons You Can Learn From A World Class Athlete”

  1. Nicki says:

    Great post, Steve, and so true.
    We’re all athletes in some way, running a race towards our own goals and dreams.
    So often we look at the ‘guru’ types online or in our own business, and get discouraged, thinking they have something we don’t, and we’ll never get to where they are.
    What we forget is each person has to take full responsibility for their results, and if we don’t like what we see, then commit to changes.

  2. Sheila says:

    Very touching video. I have felt all these things many times, but I keep plugging away because I know I can’t quit. I am a very determined person (some might call it stubborn…I like determined, haha) and refuse to let the disappointments get to me. Thanks for such an inspiring post. It always helps to be reminded to hang in there!

  3. Daren says:

    Good points made here Steve. For me the most important thing is to just put one foot in front of the other and get on with the work!

    I have a load of clients I have to build sites for and sometimes it gets overwhelming. The other day I had to re-build an entire site and I just thought, where the heck do I start?

    It can get like that when you work at home on your own. You just sit there procrastinating for hours, checking emails and tweets and wasting time on forums. You know what? I just opened up my software and I thought, let’s just get the damn header done. Once I found the right graphics and got it in place, everything just flowed from there.

    Now I have signed up to SubmitYourArticle I feel the same way! I have to get some spun documents in place. So I started with just one paragraph and it only took a few minutes. An entire article all at once would have seemed daunting, but just working on a single paragraph was manageable.

    I know that this system works as I’ve used similar tactics before. I used to use a network that I now refer to as WreckMyRank. But it worked while it worked. There you go. You got to keep pushing on with this online marketing game, and don’t give up when you get a slap down. Just like Derek Redmond!

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