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Article Marketing Success: Is 3 Articles Too Soon To See Results In Google?
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I received this question from a reader recently. He says:

I have submitted 3 articles as a bit of a trial to see if article marketing works. In testing exact phrase key word results for each article, I am not seeing the results I was hoping for. What can I do to see better performance with my articles?

That is an excellent question and actually a quite common one. Basically what you want to know is, “Can I see results after submitting just one or two articles optimized around a particular keyword phrase?”

I know the thought pattern behind that–you’ve heard that it’s important to get a high ranking for the keyword terms associated with your website and that article marketing is very effective at helping you do that. So, you have it in mind that you can just submit an article on each of your keyword phrases, and then you would see an immediate impact in the rankings.

It’s actually a bit more complicated than that, and I’d like to give you more information about what you can expect when you start to submit articles and where you should look to measure your results.

What exactly are you trying to get a high ranking for?

The reader who asked this question mentioned that he was expecting the impact to come from getting a high search engine ranking for the article, but is that what you should really be looking at?

Actually you should be looking at the search engine ranking of the pages on your own website, most notably the main page.

Where the articles are ranked in search engines when people search for particular keyword terms is not really important–rankings of articles will have more variance anyway. While articles can rank pretty well for a period of time, they do not usually maintain high rankings.

Remember, it is not the articles that you are marketing–it is your website (you market your website with the articles you submit for article marketing). Your concern is for the rankings of the pages on your website, rather than the rankings of the pages where your articles are published.

Should you expect to see results in search engine rankings after having submitted just a few articles?

The person who had asked the question at the top of this post had submitted just 3 articles, and I believe he was targeting different keywords with each article. He had the expectation that he could see an immediate result in search engines after submitting just one article for each of his keyword terms.

Is that realistic? I’m afraid not.

It may help to know that when doing any sort of website marketing, it usually will take several months of consistent marketing before seeing the first fruits of your labors in search engines. This has to do with the way that Google and the other search engines evaluate web pages–they will usually recalculate links and other information about your web pages only every 3 months or so. For a brand new website it can take 6 months or longer to see initial results in search engines.

After submitting just 3 articles, it would be way too soon to see any type of results as far as keyword rankings in search engines. You could of course see additional traffic to your website with just one or two article submissions. If your article was picked up by a major ezine, you could see quite a bit of extra traffic coming to your site after just one article, which is a definite perk.

But we’re talking about search engine rankings here, and in the long run it’s the search engine rankings that you’re really trying to change, as they can produce the most dramatic impact on the amount of traffic that comes to your site.

To see results in search engine rankigns you really need to submit articles consistently over the long term. We recommend submitting 8 articles a month when using an automatic article submission service such as SubmitYourArticle.com.

What can you do to see better results?

I had a chance to look at all three of this particular reader’s articles, and one thing I noticed is that he was not hyperlinking keywords as anchor text in his resource boxes. On SubmitYourArticle.com, we give you the option of creating a HTML resource box which allows you to hyperlink a particular keyword phrase. The hyperlinked phrases are thought to carry more weight with Google and help search engines to associate your website with those key phrases.

One thing to keep in mind with the HTML resource box is that you really need to vary the keywords that you link in there. You should have a list of 5-10 keyword phrases associated with the general topic of your website, and alternate linking those phrases in your resource box.

We have a lot of information on keywords and how to use them for maximum results in your article submissions. You may be interested in this keywords tutorial we have.

A gradual process…

Another thing I wanted to be sure you knew was that the ultimate measurement of article marketing success is traffic to your website via the search engines, such as Google, Yahoo, etc. You will see an improvement in traffic to your website when your search engine ranking for your keyword terms starts to improve.

Your first task is to figure out where the main page of your website is ranked for each of your keyword terms. Your site may be ranked pretty low–let’s imagine that your main page is ranked at #100 for a particular keyword phrase. That means that when a person searches for that keyword phrase in Google that the main page of your website is ranked in the 100th position in the results pages.

But as you start to market your website consistently and you keep at it for several months, you may notice one month that your web page is up a few in the rankings. Then a month or two later you’re up a few more, and so on. It is quite normal to climb the rankings a little at a time. You may even notice you go two steps forward and one step back sometimes, but overall the momentum is upwards.

Try not to get caught up in what individual articles are doing–the success of your article marketing campaign is more about the effect your articles submissions as a whole are making on your search engine rankings for your keywords.

When measuring your progress, do so by keeping track of where your website is ranked for each of your keyword phrases, and keep in mind that ascending the search engine rankings is a gradual process brought on by consistency with your article submissions and writing your articles with your keyword phrases in mind.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


5 Responses to “Article Marketing Success: Is 3 Articles Too Soon To See Results In Google?”

  1. John Gaddis says:

    People forget about the longevity of article marketing. The one article you submit today will be visible for a long time to come. Do you have any experience with voice recognition software. If so which ones would you recommend.

    Thanks,
    John Gaddis

  2. Steve Shaw says:

    Hi John,

    Thank you for chiming in. I’m sorry, I don’t have any recommendations for voice recognition software though.

  3. Thanks for the article Steve. So true. No way around it. It just takes times.

    John, I use Dragon Dictate for Mac. If you are on a Mac Dragon NAturally Speaking is excellent. The Mac version is pretty buggy, but still worth it. I can mange 600 word articles in about 20 minutes with focus and an outline. Definitely recommend it.

  4. Ron C. says:

    It is really not possible to see rankings improve after 3 articles. And with the Panda update, I am pretty sure article marketing does not give enough return on investment. What do you think, Steve?

  5. Steve Shaw says:

    @Ron C.:

    Hi Ron,

    You may have heard various reports that Google’s algorithm changes have affected the effectiveness of various types of online marketing tools.

    With the dust settling from all the SEO changes in 2012, we’re continuing to see strong results from article marketing, and article marketing is even beginning to enjoy a resurgence now that the ‘garbage’ writers have largely been discouraged and left the way clear for those producing quality content.

    Here is a comment I received that illustrates the real experience of actual users on the front line of SEO who continue to use SubmitYourArticle.com and article marketing in their strategy:

    None of my [SEO] clients who I use SubmitYourArticle.com for were negatively impacted by Penguin … and, after an initial dip for one of my own sites, it’s now back at #1 in North America (and I did absolutely nothing to change my website or my link profile). Thanks for your great program!

    Steve Penny, HiringTheBestPeople.com – USA

    Ron, I thought I’d take this opportunity to offer some general advice to people on seeing the best results with article marketing:

    - Ensure your content is high quality, gives real value to your readership, and is in line with what potential publishers in your niche may be looking for.

    - Give your content as wide a distribution as possible to a quality and diverse distribution network such as that provided by SubmitYOURArticle.com – rather than say just a handful of article directories.

    - The most important thing by far is to concentrate on building up the quality of your site so users have a great experience when they come visit – everything else should start from there.

    SEO activity should supplement and build on that, it should not be a replacement or substitute for a lack of a decent website, i.e. one that offers a good user experience and encourages them to stick around and return.

    And when you are adding content to your site on a regular basis with the aim of building the value of your web property long-term, your distributed articles simply leverage the content you are adding to your site on a regular basis anyway.

    If you’re unsure where to get started, I’d strongly advise you pick up my free sustainable traffic report in the P.S. after the above post.

    Hope that helps!

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